Understanding the Concept of Price
Gouging
Price gouging occurs when a seller spikes the price of a good higher than is considered reasonable or fair,
particularly in response to a sudden increase in demand or a shortage. It is often seen during emergencies,
such as natural disasters, when essential goods become scarce.
Key Characteristics of Price Gouging
Unreasonable Pricing: Prices are raised well above normal levels, exploiting consumers' needs.
Emergency Situations: Commonly occurs during crises where access to essential goods is critical.
Legal Framework: Many jurisdictions have laws against price gouging to protect consumers.
Examples of Price Gouging
During a natural disaster, a case where water bottles are sold at five times their regular price.
Medical supplies, such as masks and hand sanitizers, being sold at exorbitant prices when a health
crisis arises.
Further Exploration
For those interested in learning more about price gouging, you can explore the following resources:
Federal Trade Commission - Price Gouging
Nolo - Price Gouging: What It Is and What to Do
Brookings Institution - Price Gouging and the Coronavirus Outbreak
In summary, identifying price gouging involves understanding both the context in which pricing rises and
the fairness of those prices. Protecting consumer rights remains a vital aspect of sales during critical
times.