Persuasion in today's businesses focuses on influencing others Persuasion is necessary when your audience is skeptical about your idea Most persuasive requests should be organized indirectly Which of the following messages would most likely require the indirect strategy to persuade an audience? Requesting favors and action from co-workers The closing of a persuasive request should motivate action On behalf of your civic organization, you are inviting a motivational speaker to your semiannual meeting. In your request you guarantee the speaker an enthusiastic audience and a positive impact on the community, both of which emphasize the indirect strategy indirect benefits to the reader. In the body of a persuasive request, you can reduce resistance by anticipating arguments and offering counterarguments. Graciella is making a persuasive complaint at work. Which of these sentences will be most effective in achieving her goal? For the past two weeks, fax machine 223-51 has been unavailable to complete essential business for 25 of our employees due to income service. Please ensure our equipment is repaired by Friday Which statement about today's organizations and their employees is most accurate? Executives today rely on persuasion to achieve buy-in from subordinates As a manager, Corbin must inform his staff that all employees must now contribute more to their health insurance premiums. What advice should Corbin follow when delivering his message? be honest and provide the important reasons for increase cost Choose the best advice to craft an effective direct-mail sales letter. Present information completely, using a personalized tone Learning to compose effective sales and marketing messages benefits you because Technique for sales writing can be applied in any persuasive communication. Professional marketers and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent? A- attention, I- intrest, D- desire, A-action When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A). Which of the following represents your second step, or "I" tasks, of AIDA? describe the benefits a product or service offers and makes rational or emotional appeals. The opener for a sales message should be stimulating, relevant, honest, and short (1-5 lines). You must write a sales message to prospective customers. What should you do in the opening of your sales message? Offer something valuable, promise a benefit to the reader, or use some other technique to gain your reader's attention. Rational appeals focus on making or saving money, increasing efficiency, and making good use of resources Emotional Appeals focus on status, ego, and sensual feelings Use an emotional appeal when the product is inexpensive, short-lived, or nonessential. Which of the following is the most effective emotional appeal? Surround yourself in the uncompromising safety and luxury of a Lincoln-because you've earned it. Which of the following statements about short persuasive online messages is most accurate? a. More writers are using social network posts to promote their businesses, further their causes, and increase their online personas. b. Social media are not primarily suited for overt selling. c. Many individuals have been successful in using tweets consisting of 140 characters or fewer to pitch offers, prompt responses, and draw the attention of their audiences to interesting events and media links. d. All answer choices are correct The main information in an e-mail sales message should be placed above the fold, which means that your primary points appear early in the message Which of the following is the most effective closing for a sales message? If your sales don't increase at least 10 percent after your salespeople complete our "Closing the Deal" training, you get a full refund. Use our toll-free number to call me by August 1 and begin training on September 1. Which of the following most effectively reduces resistance and builds desire? If you are worried about booking a tour with us, please know that our European walking tours were rated the safest and best planned in the industry. Which of the following illustrates a testimonial? After completing your training, I received job offers from three interviews in one week!