The Power of Non-Verbal Communication in Business

Organizational behavior notes We observe verbal and non-verbal communication at the same time. Do non-verbal cues have specific meaning? Emblems- decided by a particular society Illustrators- automatic non-verbal gestures we do subconsciously. Principles of Business Communication (7 C's) The 7 C's of effective communication, also known as the seven principles of communication are a useful way to ensure good and business communication. Completeness a message should be complete in all respects. It should convey all facts required byte audience. A complete communication always gives additional information wherever required. It leaves no questions in the mind of receiver. Benefits of completeness: Complete message bring the desired results. They can do a better job of building goodwill. Complete messages can avert costly lawsuits to ensure the completeness of message, check the 5 w questions-What, and other essentials, such as "how". Business Communication "Business communication is the process of sharing information between people within and outside a company”. In business communication, message is conveyed through various channels of communication including internet, print (publications), radio, and television. Guidelines for Completeness 1. Provide all necessary information. Answer the five W questions. 2. Answer all the question asked by the inquirer-stated or implied 3. Give extra information, if necessary. Sometimes, you think that the receiver questions are inadequate or he does not know much about your company’s policies or products, you should give him extra information. Interpersonal communication involves both verbal and non-verbal expression. Words normally express ideas, whereas nonverbal expression conveys attitudes and emotions. Non-verbal communication involves complete mix of behaviors, psychological response, and environmental interactions through which we consciously or unconsciously relate to another person. It differs from verbal communication in that medium of exchange is neither vocalized language nor written word. The importance of nonverbal communication is underlined by the findings of behavioral scientists. The manner in which you use your arm, legs, hands, head, face and torso may have a dramatic impact on the messages that you send. You need to generate a feeling of empathy and commitment to the helping of others. It is apparent, therefore, that your body movement or kinesics should complement this role. A closed posture occurs when you have your arm folded in the front of your chest, leg crossed at the knee, head facing downward, and eyes looking away from the patient. If you hold this posture during an interaction, the other person may respond in similar no communication manner or may break off the interaction. Physical environment: A number of environmental factors play important roles in communicating non-verbal messages to patients. For example, the colors used in the pharmacy's décor, the lighting, and the uses of space. The general appearance within the pharmacy setting conveys non-verbal messages to patients. Dirt, clutter, and general untidiness carry negative non-verbal messages. Professional staff should be a very appropriately to send non-verbal messages to patients. Components of kinesics: 1. Varied eye contact (consistent, but not a stare) 2. Relaxed posture. 3. Appropriate comfortable gestures. 4. Frontal appearance (shoulders square to other person). 5. Slight lean toward the other person. 6. Erect body position (head up, shoulders back).