Target Market Worksheet

Target Market Worksheet Part 1: Description of Target Market Write a 250-500-word description of your target customer (i.e., your customer persona). Describe the key demographics of your target market, including customer description, location, behaviors, psychological profile, and other population attributes. There are a few important criteria that are involved in finding the right target customer. My idea, first and foremost, requires a person who is very interested in helping create a more green and healthy earth. My idea will not interest people who do not stand behind the green earth movement and aren’t willing to sacrifice their combustion engine cars. The customer will most likely be someone who lives on the east coast. I say this because that region of America generally has a lot more progressive individuals that care about the earth a lot more than others. The individual will also have more of a cautionary purchasing behavior. They will do research beforehand on the benefits of the vehicle before they decide to make a big purchase like this one. The car would be very expensive and therefore, the customer would need to be able to afford the financing. Ideally, the individual would make at least $80,000 a year to comfortably afford the vehicle. The person also would care a lot about fossil fuels and how they affect the people around them. These fossil fuels we are burning have led to increase in heart attack rates, asthma, and early deaths (Chan, 2021). Because of this, people who have been affected by fossil fuels will feel much more inclined to make the switch. On top of the health issues, the pollution and fossil fuels have completely engulfed these cities and left poor air quality, low visibility, and much more. The pollution is starting to make the cities uninhabitable and the individual who buys my car would want to end that. Part 2: Table Consider how you would expand into other markets. These may include other demographic groups, other regions, other countries, etc. Then, select a second and third target market to focus on. Customers in alternative markets will likely have similar attributes to the initial target market with some major differences. Complete the table below comparing similarities and differences between the primary, secondary, and tertiary target markets. Segmentation Basis Demographic Segmentation Attributes Age Gender Education Income Family Status Other Demographic Attributes Geography Psychographic Country 30 Secondary Target Market 45 Tertiary Target Market 25 Female Male Male Master’s degree Bachelor’s degree Bachelor’s degree $80,000 $300,000 $100,000 Married Married Single Liberal, Health, Ethnic Conservative, straight Independent, straight America America America East Coast Northeast West Coast Urban Urban Political system Silicon Valley Region Environment (Rural/Urban) Other Geographic Attributes Roads, Forrest Social environment Small groups Exclusive Loner Extravert Friendly Introvert Outdoorsy, Minimalist Workaholic Indoors, Healthy Healthy Clean Physically active Habits, Finer things, Technology Technology Outspoken, Technology Environmentally friendly Price Technology Habitual Variety Complex Personality Lifestyle Lifestyle Changes Other Psychographic Attributes Behavioral Primary Target Market Persona Description Purchase Drivers Purchasing Behavior Urban Segmentation Basis Segmentation Attributes Other Behavioral Attributes Primary Target Market Persona Description Secondary Target Market Splurge Tertiary Target Market Impulse purchases Cautionary buyer Part 3: Graphic Design and create a one-page graphic (advertisement, brochure, or flyer) about your product or service created in the Topic 3 assignment to appeal to customers. The goal is to generate customer awareness and interest in your product or service. You may paste it in this worksheet or attach it as a separate document. Part 4: User Journey Map This portion of the assignment is to document the process by which a customer engages with your business, purchases, and utilizes your product or service. You may refer to the topic Resources for more information about journey maps. Create a journey map of how your customer interacts with your business to purchase and use your product or service. This should be submitted as a bulleted list of all steps in the purchase and use processes. Be sure to include the entire process (i.e., every step the customer takes from first considering purchase [location, product, etc.] until product is used or service delivery is completed).           Customer goes online and reads about electric vehicle Customer begins research on electric vehicle Customer picks out a few cars he/she likes Customer goes to dealership Customer asks to test-drive cars Customer asks about the pricing Customer sits down with salesman and figures out numbers Customer gets approved for financing Customer collects new car Customer drives new vehicle back home