Chapter 2 Operations Strategy in a Global Environment

CHAPTER2: OPERATI ONSSTRATEGYI NAGLOBAL ENVI RONMENT TRUE/ FALSE 1. TheBoei ng787Dr eaml i nerhascont entf r om ov eradozencount r i esi naddi t i ont ot heU. S. Tr ue( Gl obal companypr of i l e, easy ) 2. Boei ngusedi nt er nat i onal par t ner si nbui l di ngt heBoei ng787Dr eaml i nerpar t l yt oat t r act demandf r om i t scompet i t or . Tr ue( Gl obal companypr of i l e, easy ) 3. Pr oduct i onpr ocessesar ebei ngdi sper sedt ot akeadv ant ageofnat i onal di f f er encesi n l aborcost s. Tr ue( Agl obal v i ewofoper at i ons, moder at e) 4. NAFTAseekst ophaseoutal l t r adeandt ar i f fbar r i er sbet weent heUni t edSt at esandAsi a. Fal se( Agl obal v i ewofoper at i ons, moder at e) 5. Oner easonf orgl obal oper at i onsi st ogai ni mpr ov ement si nt hesuppl ychai n. Tr ue( Agl obal v i ewofoper at i ons, moder at e) 6. Oner easont ogl obal i zei st ol ear nt oi mpr ov eoper at i ons. Tr ue( Agl obal v i ewofoper at i ons, easy ) 7. Toat t r actandr et ai ngl obal t al ent , andt oexpandapr oduct ' sl i f ecy cl e, ar ebot hr easonst o gl obal i ze. Tr ue( Agl obal v i ewofoper at i ons, moder at e) 8. Apr oductwi l l al way sbei nt hesamest ageofi t spr oductl i f ecy cl er egar dl essoft he count r y . Fal se( Agl obal v i ewofoper at i ons, moder at e) 9. TheWor l dTr adeOr gani zat i onhel pspr ov i degov er nment sandi ndust r i esar oundt hewor l d wi t hpr ot ect i onf r om f i r mst hatengagei nunet hi cal conduct . Tr ue( Agl obal v i ewofoper at i ons, moder at e) 10. TheWor l dTr adeOr gani zat i onhasel i mi nat edunequal pr ot ect i onofi nt el l ect ual pr oper t y amongnat i ons. Fal se( Gl obal v i ewofoper at i ons, moder at e) 11. Anor gani zat i on' sst r at egyi si t spur poseorr at i onal ef oranor gani zat i on' sexi st ence. Fal se( Dev el opi ngmi ssi onsandst r at egi es, easy ) 12. Oper at i onsst r at egi esar ei mpl ement edi nt hesamewayi nal l t y pesofor gani zat i ons. Fal se( Dev el opi ngmi ssi onsandst r at egi es, moder at e) XI X 13. Anor gani zat i on' sbehav i orwi l l beopt i mi zedi feachofi t sdepar t ment sopt i mi zest hei r behav i or si ndependent l y . Fal se( Dev el opi ngmi ssi onsandst r at egi es, easy ) 14. Exper i encedi f f er ent i at i oni sanext ensi onofpr oductdi f f er ent i at i on, accompl i shedby usi ngpeopl e' sf i v esensest ocr eat eanexper i encer at hert hansi mpl ypr ov i di ngaser v i ce. Tr ue( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) 15. Anor gani zat i on' sabi l i t yt ogener at euni queadv ant agesov ercompet i t or si scent r al t oa successf ul st r at egyi mpl ement at i on. Tr ue( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) 16. Lowcostl eader shi pi st heabi l i t yt odi st i ngui sht heof f er i ngsoft heor gani zat i oni nany wayt hatt hecust omerper cei v esasaddi ngv al ue. Fal se( Tenst r at egi cdeci si onofOM, moder at e) 17. Mostser v i cesar et angi bl e; t hi sf act ordet er mi neshowt het endeci si onsofoper at i ons managementar ehandl eddi f f er ent l yf orgoodst hanf orser v i ces. Fal se( Tenst r at egi cdeci si onsofOM, moder at e) 18. Ther el at i v ei mpor t anceofeachoft het enoper at i onsdeci si onsdependsont her at i oof goodsandser v i cesi nanor gani zat i on. Tr ue( Tenst r at egi cdeci si onsofOM, moder at e) 19. Deci si onst hati nv ol v ewhati st obemadeandwhati st obepur chasedf al l undert he headi ngofsuppl y chai nmanagement . Tr ue( Tenst r at egi cdeci si onofOM, moder at e) 20. Manuf act ur i ngor gani zat i onshav et enst r at egi cOM deci si ons, whi l eser v i ceor gani z at i ons hav eonl yei ght . Fal se( Tenst r at egi cdeci si onsofOM, easy ) 21. Er r or smadewi t hi nt hel ocat i ondeci si onar eamayov er whel m ef f i ci enci esi not herar eas. Tr ue( Tenst r at egi cdeci si onsofOM, moder at e) 22. ThePI MSst udyi ndi cat edt hathi ghROIf i r mst endt ohav ehi ghpr oductqual i t y . Tr ue( I ssuesi noper at i onsst r at egy , easy ) 23. Amongt hecat egor i esofst r at egi copt i ons, mar ket i nganddi st r i but i onof f eraneasi er r out et osust ai nabl ecompet i t i v eadv ant aget hanoper at i onsmanagement . Fal se( I ssuesi noper at i onsst r at egy , moder at e) 24. St r at egi eschangebecauseanor gani zat i on' si nt er nal st r engt hsandweaknessesmay change. Tr ue( St r at egydev el opmentandi mpl ement at i on, moder at e) 25. SWOTanal y si si dent i f i est hoseact i v i t i est hatmakeadi f f er encebet weenhav i ngandnot hav i ngacompet i t i v eadv ant age. Fal se( St r at egydev el opmentandi mpl ement at i on, moder at e) XX 26. Fort hegr eat estchanceofsuccess, anor gani zat i on' soper at i onsmanagementst r at egy mustsuppor tt hecompany ' sst r at egy . Tr ue( St r at egydev el opmentandi mpl ement at i on, moder at e) 27. Cr i t i cal SuccessFact or sar et hoser el at i v el yf ewact i v i t i est hatmakeadi f f er encebet ween hav i ngandnothav i ngacompet i t i v eadv ant age. Tr ue( St r at egydev el opmentandi mpl ement at i on, moder at e) 28. Amul t i nat i onal cor por at i onhasext ensi v ei nt er nat i onal busi nessi nv ol v ement s. Tr ue( Gl obal oper at i onsst r at egyopt i ons, easy ) 29. Themul t i domest i cOM st r at egymaxi mi zesl ocal r esponsi v enesswhi l eachi ev i nga si gni f i cantcostadv ant age. Fal se( Gl obal oper at i onsst r at egyopt i ons, moder at e) 30. Fi r msusi ngt hegl obal st r at egycanbet houghtofas" wor l dcompani es. " Fal se( Gl obal oper at i onsst r at egyopt i ons, moder at e) MULTI PLECHOI CE 31. Whi choft hef ol l owi ngst at ement sr egar di ngt heDr eaml i ner787i st r ue? a.Boei nghasf oundpar t ner si nov eradozencount r i es. b.Thenewai r cr af ti ncor por at esawi der angeofaer ospacet echnol ogi es. c. Thenewai r cr af tusesengi nesf r om notone, butt womanuf act ur er s. d.Boei ngwi l l addonl y20t o30per centoft heai r cr af t ' sv al ue. e. Al l oft heabov ear et r ue. e( Gl obal companypr of i l e, moder at e) 32. Boei ng' snew787Dr eaml i ner a.i sassembl edi nWashi ngt on, D. C. b.usesengi nesf r om Japan c. hasi t sf usel agesect i onsbui l ti nAust r al i a d.hasi ncr easedef f i ci encyf r om newengi net echnol ogy e. r esul t sf r om apar t ner shi pofaboutadozencompani es d( Gl obal companypr of i l e, moder at e) 33. Exampl esofr esponset ot hegl obal env i r onmenti ncl ude a.Boei ng' swor l dwi desal esandpr oduct i on b.Bennet on' sf l exi bi l i t yi ndesi gn, pr oduct i on, anddi st r i but i on c. AChi nesemanuf act ur er , Hai er , openi ngpl ant si nt heUni t edSt at es d.For d' spar t ner shi pswi t hVol v oandMazda e. Al l oft heabov ear eexampl es. e( I nt r oduct i on, easy ) XXI 34. Whi choft hef ol l owi ngi sanexampl eofgl obal i zat i onofoper at i onsst r at egy ? a.Boei ng' sDr eaml i nerhasengi neswi t hhi gherf uel / pay l oadef f i ci ency . b.For d' snewaut omodel shav edent r esi st antpanel s. c. AChi nesemanuf act ur er , Hai er , nowoper at espl ant si nt heUni t edSt at es. d.Har dRockCaf épr ov i desan" exper i encedi f f er ent i at i on"ati t sr est aur ant s. e. Al l oft heabov ear eexampl es. c( I nt r oduct i on, moder at e) 35. Costcut t i ngi ni nt er nat i onal oper at i onscant akepl acebecauseof a.l owert axesandt ar i f f s b.l owerwagescal es c. l oweri ndi r ectl aborcost s d.l essst r i ngentr egul at i ons e. al l oft heabov e e( Agl obal v i ewofoper at i ons, moder at e) 36. Whi choft hef ol l owi ngdi dt heaut hor snotsuggestasar easonf orgl obal i zi ngoper at i ons? a.r educecost s b.i mpr ov et hesuppl ychai n c. st ockhol derappr ov al r at i ngs d.at t r actnewmar ket s e. Al l oft heabov ewer esuggest ed. c( Agl obal v i ewofoper at i ons, moder at e) 37. Mul t i nat i onal or gani zat i onscanshopf r om count r yt ocount r yandcutcost st hr ough a.l owerwagescal es b.l oweri ndi r ectl aborcost s c. l essst r i ngentr egul at i ons d.l owert axesandt ar i f f s e. al l oft heabov e e( Agl obal v i ewofoper at i ons, moder at e) 38. Thet er m maqui l ador ai smostsy nony mouswi t h a.f r eet r adezones b.Chi nesef or cedl aborcamps c. homebasedorcot t agei ndust r y d.ar east hatdonotmeetU. S.st andar dsf orwor kpl acesaf et yandpol l ut i on e. noneoft heabov e a( Agl obal v i ewofoper at i ons, moder at e) 39. Whi choft hef ol l owi ngr epr esentr easonsf orgl obal i zi ngoper at i ons? a.t ogai ni mpr ov ement si nt hesuppl ychai n b.t oi mpr ov eoper at i ons c. t oexpandapr oduct ' sl i f ecy cl e d.t oat t r actandr et ai ngl obal t al ent e. Al l oft heabov ear ev al i d. e( Agl obal v i ewofoper at i ons, moder at e) XXI I 40. Whi choft hef ol l owi ngdoesnotr epr esentr easonsf orgl obal i zi ngoper at i ons? a.r educecost s b.i mpr ov esuppl ychai n c. r educer esponsi v eness d.at t r actandr et ai ngl obal t al ent e. Al l oft heabov ear ev al i dr easonsf orgl obal i zi ngoper at i ons. c( Agl obal v i ewofoper at i ons, moder at e) 41. NAFTAseekst o a.subst i t ut echeapl abori nMexi cof orexpensi v el abori nt heUni t edSt at es b.cur bi l l egal i mmi gr at i onf r om Mexi cot ot heUni t edSt at es c. phaseoutal l t r adeandt ar i f fbar r i er sbet weent heUni t edSt at esandMexi co d.phaseoutal l t r adeandt ar i f fbar r i er sbet weent heUni t edSt at es, Canada, andMex i co e. Al l oft heabov ear eNAFTAgoal s. d( Agl obal v i ewofoper at i ons, moder at e) 42. Wi t hr ef er encet ocul t ur al andet hi cal i ssues, t heWor l dTr adeOr gani zat i onhas a.succeededi npr ov i di ngequal pr ot ect i onofi nt el l ect ual pr oper t yamongnat i ons b.madepr ogr essi npr ov i di ngequal pr ot ect i onofi nt el l ect ual pr oper t yamongnat i ons c. phasedoutal l t r adeandt ar i f fbar r i er sbet weent heUni t edSt at esandMexi co d.el i mi nat edsl av el aborandchi l dl abor e. pl ay edl i t t l er ol ei naddr essi ngcul t ur al andet hi cal i ssuesamongnat i ons b( Agl obal v i ewofoper at i ons, di f f i cul t ) 43. Whi choft hef ol l owi ngi st r ueaboutbusi nessst r at egi es? a.Anor gani zat i onshoul dst i ckwi t hi t sst r at egyf ort hel i f eoft hebusi ness. b.Al l f i r mswi t hi nani ndust r ywi l l adoptt hesamest r at egy . c. Wel l def i nedmi ssi onsmakest r at egydev el opmentmucheasi er . d.St r at egi esar ef or mul at edi ndependent l yofSWOTanal y si s. e. Or gani zat i onal st r at egi esdependonoper at i onsst r at egi es. c( Dev el opi ngmi ssi onsandst r at egi es, moder at e) 44. Whi choft hef ol l owi ngact i v i t i est akespl aceoncet hemi ssi onhasbeendev el oped? a.Thef i r m dev el opsal t er nat i v eorbackupmi ssi onsi ncaset heor i gi nal mi ssi onf ai l s. b.Thef unct i onal ar easdev el opt hei rf unct i onal ar east r at egi es. c. Thef unct i onal ar easdev el opt hei rsuppor t i ngmi ssi ons. d.Thet enOM deci si onar easar epr i or i t i zed. e. Oper at i onal t act i csar edev el oped. c( Dev el opi ngmi ssi onsandst r at egi es, moder at e) 45. Whi choft hef ol l owi ngst at ement saboutor gani zat i onal mi ssi onsi sf al se? a.Theyr ef l ectacompany ' spur pose. b.Theyi ndi cat ewhatacompanyi nt endst ocont r i but et osoci et y . c. Theyar ef or mul at edaf t erst r at egi esar eknown. d.Theydef i neacompany ' sr easonf orexi st ence. e. Theypr ov i degui dancef orf unct i onal ar eami ssi ons. c( Dev el opi ngmi ssi onsandst r at egi es, moder at e) XXI I I 46. Thei mpactofst r at egi esont hegener al di r ect i onandbasi cchar act erofacompanyi s a.shor tr ange b.medi um r ange c. l ongr ange d.t empor al e. mi ni mal c( Dev el opi ngmi ssi onsandst r at egi es, moder at e) 47. Thef undament al pur poseofanor gani zat i on' smi ssi onst at ementi st o a.cr eat eagoodhumanr el at i onscl i mat ei nt heor gani zat i on b.def i net heor gani zat i on' spur posei nsoci et y c. def i net heoper at i onal st r uct ur eoft heor gani zat i on d.gener at egoodpubl i cr el at i onsf ort heor gani zat i on e. def i net hef unct i onal ar easr equi r edbyt heor gani zat i on b( Dev el opi ngmi ssi onsandst r at egi es, moder at e) 48. Whi choft hef ol l owi ngi st r ue? a.Cor por at emi ssi oni sshapedbyf unct i onal st r at egi es. b.Cor por at est r at egyi sshapedbyf unct i onal st r at egi es. c. Funct i onal st r at egi esar eshapedbycor por at est r at egy . d.Ext er nal condi t i onsar eshapedbycor por at emi ssi on. e. Funct i onal ar eami ssi onsar emer gedt obecomet heor gani zat i onal mi ssi on. c( Dev el opi ngmi ssi onsandst r at egi es, di f f i cul t ) 49. Accor di ngt ot heaut hor s, whi choft hef ol l owi ngst r at egi cconcept sal l owf i r mst oachi ev e t hei rmi ssi ons? a.pr oduct i v i t y , ef f i ci ency , andqual i t yl eader shi p b.di f f er ent i at i on, costl eader shi p, andqui ckr esponse c. di f f er ent i at i on, qual i t yl eader shi p, andqui ckr esponse d.di st i nct i v ecompet ency , costl eader shi p, andexper i ence e. di f f er ent i at i on, di st i nct i v ecompet ency , qual i t yl eader shi p, andcapaci t y b( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) 50. Af i r m canef f ect i v el yusei t soper at i onsf unct i ont oy i el dcompet i t i v eadv ant agev i aal l of t hef ol l owi ngexcept a.cust omi zat i onoft hepr oduct b.set t i ngequi pmentut i l i zat i ongoal sbel owt hei ndust r yav er age c. speedofdel i v er y d.const anti nnov at i onofnewpr oduct s e. mai nt ai nav ar i et yofpr oductopt i ons b( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) 51. Whi choft hef ol l owi ngi snotanoper at i onsst r at egy ? a.r esponse b.l owcostl eader shi p c. di f f er ent i at i on d.exper i ence e. Al l oft heabov ear eoper at i onsst r at egi es. d( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) XXI V 52. Theabi l i t yofanor gani zat i ont opr oducegoodsorser v i cest hathav esomeuni quenessi n t hei rchar act er i st i csi s a.masspr oduct i on b.t i mebasedcompet i t i on c. compet i ngonpr oduct i v i t y d.compet i ngonf l exi bi l i t y e. compet i ngondi f f er ent i at i on e( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) 53. Whi choft hef ol l owi ngi snotakeywayi nwhi chbusi nessor gani zat i onscompet ewi t hone anot her ? a.pr oduct i oncost b.qual i t y c. pr oductdupl i cat i on d.f l exi bi l i t y e. t i met oper f or m cer t ai nact i v i t i es c( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) 54. Ast r at egyi sa( n) a.setofoppor t uni t i esi nt hemar ket pl ace b.br oadst at ementofpur pose c. si mul at i onusedt ot estv ar i ouspr oductl i neopt i ons d.pl anf orcostr educt i on e. act i onpl ant oachi ev et hemi ssi on e( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) 55. Whi choft hef ol l owi ngst at ement sbestchar act er i zesdel i v er yr el i abi l i t y ? a.acompanyt hatal way sdel i v er sont hesamedayoft heweek b.acompanyt hatal way sdel i v er satt hepr omi sedt i me c. acompanyt hatdel i v er smor ef r equent l yt hani t scompet i t or s d.acompanyt hatdel i v er sf ast ert hani t scompet i t or s e. acompanyt hathasacomput er i zeddel i v er yschedul i ngsy st em b( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, di f f i cul t ) 56. Whi choft hef ol l owi ngi sanexampl eofcompet i ngont hebasi sofdi f f er ent i at i on? a.af i r m manuf act ur esi t spr oductwi t hl essr awmat er i al wast et hani t scompet i t or s b.af i r m' spr oduct sar ei nt r oducedi nt ot hemar ketf ast ert hani t scompet i t or s c. af i r m' sdi st r i but i onnet wor kr out i nel ydel i v er si t spr oductont i me d.af i r m of f er smor er el i abl epr oduct st hani t scompet i t or s e. af i r m adv er t i sesmor et hani t scompet i t or s d( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) XXV 57. Theabi l i t yofanor gani zat i ont opr oduceser v i cest hat , byut i l i zi ngt heconsumer ' sf i v e senses, hav esomeuni quenessi nt hei rchar act er i st i csi s a.masspr oduct i on b.t i mebasedcompet i t i on c. di f f er ent i at i on d.f l exi bl er esponse e. exper i encedi f f er ent i at i on e( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) 58. Whi choft hef ol l owi ngbestdescr i bes" exper i encedi f f er ent i at i on" ? a.i mmer sesconsumer si nt hedel i v er yofaser v i ce b.usespeopl e' sf i v esensest oenhancet heser v i ce c. compl ement sphy si cal el ement swi t hv i sual andsoundel ement s d.consumer smaybecomeact i v epar t i ci pant si nt hepr oductorser v i ce e. Al l ar eel ement sofexper i encedi f f er ent i at i on. e( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, easy ) 59. Exper i enceDi f f er ent i at i on a.i sol at est heconsumerf r om t hedel i v er yofaser v i ce b.i sanext ensi onofpr oductdi f f er ent i at i oni nt heser v i cesect or c. usesonl yt heconsumer ' ssensesofv i si onandsound d.keepsconsumer sf r om becomi ngact i v epar t i ci pant si nt heser v i ce e. i st hesameaspr oductdi f f er ent i at i on, butappl i edi nt heser v i cesect or b( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, easy ) 60. Whi choft hef ol l owi ngi st hebestexampl eofcompet i ngonl owcostl eader shi p? a.Af i r m pr oducesi t spr oductwi t hl essr awmat er i al wast et hani t scompet i t or s. b.Af i r m of f er smor er el i abl epr oduct st hani t scompet i t or s. c. Af i r m' spr oduct sar ei nt r oducedi nt ot hemar ketf ast ert hani t scompet i t or s. d.Af i r m' sr esear chanddev el opmentdepar t mentgener at esmanyi deasf ornew pr oduct s. e. Af i r m adv er t i sesmor et hani t scompet i t or s. a( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, di f f i cul t ) 61. Fr anzCol r uy thasachi ev edl owcostl eader shi pt hr ough a.Spar t anheadquar t er s b.absenceofv oi cemai l c. l owcostf aci l i t i es d.nobackgr oundmusi c e. al l oft heabov e e( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, easy ) 62. Fr anzCol r uy thasachi ev edl owcostl eader shi pt hr ough a.ef f ect i v euseofv oi cemai l b.pl ast i c, notpaper , shoppi ngbags c. backgr oundmusi ct hatsubt l yencour agesshopper st obuymor e d.conv er t i ngf act or i es, gar ages, andt heat er si nt or et ai l out l et s e. useoft heEur o, nott hecur r encyofeachEur opeancount r y d( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, easy ) XXVI 63. Whi choft hef ol l owi ngi sanexampl eofcompet i ngonqui ckr esponse? a.Af i r m pr oducesi t spr oductwi t hl essr awmat er i al wast et hani t scompet i t or s. b.Af i r m of f er smor er el i abl epr oduct st hani t scompet i t or s. c. Af i r m' spr oduct sar ei nt r oducedi nt ot hemar ketf ast ert hani t scompet i t or s. d.Af i r m' sr esear chanddev el opmentdepar t mentgener at esmanyi deasf ornew pr oduct s. e. Af i r m adv er t i sesmor et hani t scompet i t or s. c( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, di f f i cul t ) 64. Cost s, qual i t y , andhumanr esour cedeci si onsi nt er actst r ongl ywi t ht he_ _ _ _ _ _ _deci si on. a.l ay outdesi gn b.pr ocessandcapaci t ydesi gn c. suppl y chai nmanagement d.goodsandser v i cedesi gn e. Al l oft heabov ear ecor r ect . d( Tenst r at egi cdeci si onsofOM, moder at e) 65. Whi choft hef ol l owi ngi nf l uencesl ay outdesi gn? a.i nv ent or yr equi r ement s b.capaci t yneeds c. per sonnel l ev el s d.pur chasi ngdeci si ons e. Al l oft heabov ei nf l uencel ay outdeci si ons. e( Tenst r at egi cdeci si onsofOM, moder at e) 66. Responsebasedcompet i t i v eadv ant agecanbe a.f l exi bl er esponse b.r el i abl er esponse c. qui ckr esponse d.al l oft heabov e e. noneoft heabov e d( Tenst r at egi cdeci si onsofOM, moder at e) 67. Whi choft hef ol l owi ngi snotanoper at i onsst r at egi cdeci si on? a.mai nt enance b.pr i ce c. l ay outdesi gn d.qual i t y e. i nv ent or y b( Tenst r at egi cdeci si onsofOM, moder at e) 68. Whi choft hef ol l owi ngOM st r at egi cdeci si onsper t ai nst osensi bl el ocat i onofpr ocesses andmat er i al si nr el at i ont oeachot her ? a.l ay outdesi gn b.goodsandser v i cedesi gn c. suppl ychai nmanagement d.i nv ent or y e. schedul i ng XXVI I a( Tenst r at egi cdeci si onsofOM, moder at e) 69. Whi choft hesecompani esi smostaptt ohav equal i t yst andar dst hatar er el at i v el y subj ect i v e? a.Chr y sl er b.Del l Comput er c. Sany oEl ect r oni cs d.Har v ar dUni v er si t y e. Whi r l pool d( Tenst r at egi cdeci si onofOM, moder at e) 70. Whi choft hef ol l owi ngwi l l mor el i kel yl ocat eneart hei rcust omer s? a.anaut omobi l emanuf act ur er b.anal umi num manuf act ur er c. ani nsur ancecompanyheadquar t er s d.amedi cal cl i ni c e. Al l oft heabov ewi l l t endt ol ocat eneart hei rcust omer s. d( Tenst r at egi cdeci si onsofOM, moder at e) 71. Whi choft hef ol l owi ngst at ement sconcer ni ngt heoper at i onsmanagementdeci si oni s r el ev antt oser v i ces? a.Ther ear emanyobj ect i v equal i t yst andar ds. b.Thecust omeri snoti nv ol v edi nmostoft hepr ocess. c. Thewor kf or ce' st echni cal ski l l sar ev er yi mpor t ant . d.Laborst andar dsv ar ydependi ngoncust omerr equi r ement s. e. Abi l i t yt oi nv ent or ymayal l owt hel ev el i ngoft heout putr at es. d( Tenst r at egi cdeci si onsofOM, moder at e) 72. Whi choft heseor gani zat i onsi sl i kel yt ohav et hemosti mpor t anti nv ent or ydeci si ons? a.amar ket i ngr esear chf i r m b.al obby i ngagency c. amanagementconsul t i ngf i r m d.ar est aur ant e. al awf i r m d( Tenst r at egi cdeci si onsofOM, moder at e) 73. ThePI MSpr ogr am hasi dent i f i edt he a.oper at i onsdeci si onsal l or gani zat i onsmustmake b.di st i nct i v ecompet enci esanycompanyneeds c. char act er i st i csoff i r mswi t hhi gh" ROI " d.cor por at edeci si onsanycompanyneedst omake e. al l oft heabov e c( I ssuesi noper at i onsst r at egy , moder at e) 74. Whi choft hesei snotoneoft hePI MSchar act er i st i csofhi ghr et ur noni nv est ment or gani zat i ons? a.hi ghpr oductqual i t y b.hi ghcapaci t yut i l i zat i on c. l owi nv est menti nt ensi t y XXVI I I d.l owdi r ectcostperuni t e. Al l oft heabov ear ePI MSchar act er i st i cs. e( I ssuesi noper at i onsst r at egy , moder at e) 75. St andar di zat i oni sanappr opr i at est r at egyi nwhi chst ageoft hepr oductl i f ecy cl e? a.i nt r oduct i on b.gr owt h c. mat ur i t y d.decl i ne e. r et i r ement c( I ssuesi noper at i onsst r at egy , moder at e) 76. Costmi ni mi zat i oni sanappr opr i at est r at egyi nwhi chst ageoft hepr oductl i f ecy cl e? a.i nt r oduct i on b.gr owt h c. mat ur i t y d.decl i ne e. r et i r ement d( I ssuesi noper at i onsst r at egy , moder at e) 77. Whi choft hef ol l owi ngpr econdi t i onsdoesnotaf f ectt hef or mul at i onofanOM st r at egy ? a.knowl edgeofeachpr oduct ' sl i f ecy cl e b.ext er nal economi candt echnol ogi cal condi t i ons c. t hecompany ' sempl oy mentbenef i t s d.compet i t or s' st r engt hsandweaknesses e. knowl edgeoft hecompany ' sst r at egy c( I ssuesi noper at i onsst r at egy , moder at e) 78. Thest agei nt hepr oductl i f ecy cl eatwhi chi ti sapoort i met ochangequal i t yi s a.i nt r oduct i on b.gr owt h c. mat ur i t y d.decl i ne e. i ncubat i on c( I ssuesi noper at i onsst r at egy , moder at e) 79. Whi choft hef ol l owi ngchangesdoesnotr esul ti nst r at egychanges? a.changei nt hecompany ' sf i nanci al si t uat i on b.acompany ' sadopt i onofnewt echnol ogy c. changei nt hepr oductl i f ecy cl e d.changei nt hecompet i t i v eenv i r onment e. changei nj obschedul i ngt echni ques e( I ssuesi noper at i onsst r at egy , moder at e) 80. Al l oft hesepr econdi t i onsaf f ectanoper at i onsmanagementst r at egyexcept a.ext er nal economi candt echnol ogi cal condi t i ons b.compet i t or s' st r engt hsandweaknesses c. mai nt enancepol i ci es d.knowl edgeoft hecompany ' sst r at egy XXI X e. knowl edgeofeachpr oduct ' sl i f ecy cl e c( I ssuesi noper at i onsst r at egy , moder at e) 81. Under st andi ngcompet i t or s' st r engt hsandweaknesses, under st andi ngcur r entand pr ospect i v et echnol ogi cal i ssues, andunder st andi ngpr oductl i f ecy cl ear eexampl esof a.whati si mpor t antt ot het r ansnat i onal st r at egybutnott hemul t i domest i cst r at egy b.SWOTanal y si s c. el ement si nt hef or mul at i onofanor gani zat i on' smi ssi on d.pr econdi t i onst oest abl i shi ngandi mpl ement i ngast r at egy e. t hecr i t i cal deci si onar eaofsuppl y chai nanal y si s d( I ssuesi noper at i onsst r at egy , moder at e) 82. Whi choft hef ol l owi ngst at ement si st r ueaboutoper at i onsst r at egy ? a.I tshoul dsuppor tt hecor por at est r at egy . b.I tshoul dhel pachi ev et heoper at i on' smi ssi on. c. I tshoul dbei nt egr at edwi t ht heot herf unct i onal ar eas' st r at egi es. d.I tshoul dpr omot ecompet i t i v eadv ant age. e. Al l oft heabov ear et r ue. e( St r at egydev el opmentandi mpl ement at i on, moder at e) 83. Oneoft hemosti mpor t antquest i onst oaskwheni mpl ement i ngapar t i cul arst r at egyi s a.Whatwi l l t hi sst r at egycost ? b.Wi l l t hest r at egyi mpr ov ef i r mr esponsi v eness? c. Whi chel ement soft hi sst r at egyaf f ectt hequal i t yoft hepr oduct ? d.Whatact i v i t i esmustbedonepar t i cul ar l ywel l f ort hi sst r at egyt osucceed? e. Whi chel ement soft hi sst r at egyenhancef l exi bi l i t y ? d( St r at egydev el opmentandi mpl ement at i on, moder at e) 84. Whi choft heseor gani zat i onsi sl i kel yt ohav et hemostcompl exi nv ent or ydeci si ons? a.amar ket i ngr esear chf i r m b.ast ockbr oker agef i r m c. amanagementconsul t i ngf i r m d.acomput ermanuf act ur i ngcompany e. ahi ghschool d( St r at egydev el opmentandi mpl ement at i on, moder at e) 85. Thet hr eest epsoft heoper at i onsmanager ' sj ob, i nor der , ar e a.dev el opt hest r at egy , est abl i sht heor gani zat i onal st r uct ur e, f i ndt her i ghtst af f b.dev el opt hest r at egy , f i ndt her i ghtst af f , est abl i sht heor gani zat i onal st r uct ur e c. f i ndt her i ghtst af f , est abl i sht heor gani zat i onal st r uct ur e, dev el opt hest r at egy d.f i ndt her i ghtst af f , dev el opt hest r at egy , est abl i sht heor gani zat i onal st r uct ur e e. est abl i sht heor gani zat i onal st r uct ur e, f i ndt her i ghtst af f , dev el opt hest r at egy a( St r at egydev el opmentandi mpl ement at i on, moder at e) 86. Whendev el opi ngt heoper at i onsst r at egyf oranewmanuf act ur i ngor gani zat i on, oneof t hemosti mpor t antconsi der at i onsi st hati t a.r equi r esmi ni mal capi t al i nv est ment b.ut i l i zesasmuchaut omat i onaspossi bl e c. ut i l i zesanequal bal anceofl aborandaut omat i on XXX d.suppor t st heov er al l compet i t i v est r at egyoft hecompany e. noneoft heabov e d( St r at egydev el opmentandi mpl ement at i on, moder at e) 87. Whi choft hei nt er nat i onal oper at i onsst r at egi esi nv ol v eshi ghcostr educt i onsandhi gh l ocal r esponsi v eness? a.i nt er nat i onal st r at egy b.gl obal st r at egy c. t r ansnat i onal st r at egy d.mul t i domest i cst r at egy e. noneoft heabov e c( Gl obal oper at i onsst r at egyopt i ons, moder at e) 88. Whi choft hei nt er nat i onal oper at i onsst r at egi esi nv ol v esl owcostr educt i onsandl ow l ocal r esponsi v eness? a.i nt er nat i onal st r at egy b.gl obal st r at egy c. t r ansnat i onal st r at egy d.mul t i domest i cst r at egy e. noneoft heabov e a( Gl obal oper at i onsst r at egyopt i ons, moder at e) 89. Whi choft hei nt er nat i onal oper at i onsst r at egi esusesi mpor t / expor torl i censi ngof exi st i ngpr oduct s? a.i nt er nat i onal st r at egy b.gl obal st r at egy c. t r ansnat i onal st r at egy d.mul t i domest i cst r at egy e. noneoft heabov e a( Gl obal oper at i onsst r at egyopt i ons, moder at e) 90. Whi choft hei nt er nat i onal oper at i onsst r at egi esusest heexi st i ngdomest i cmodel gl obal l y ? a.i nt er nat i onal st r at egy b.gl obal st r at egy c. t r ansnat i onal st r at egy d.mul t i domest i cst r at egy e. noneoft heabov e d( Gl obal oper at i onsst r at egyopt i ons, moder at e) 91. Theacr ony m MNCst andsf or a.Mexi canNat i onal Commi t t ee( f ori nt er nat i onal t r ade) b.Maqui l ador aNegat esCompet i t i on c. May t ag-Nest l éCor por at i on d.Mul t i nat i onal Cor por at i on e. noneoft heabov e d( Gl obal oper at i onsst r at egyopt i ons, easy ) XXXI 92. Cat er pi l l arandTexasI nst r ument sar et wof i r mst hathav ebenef i t edf r om t heuseof a.t hemul t i domest i cst r at egyopt i on b.t hemul t i nat i onal cor por at i onst r at egy c. t het r ansnat i onal st r at egyopt i on d.t hemaqui l ador asy st em i nEur ope e. t hegl obal st r at egyopt i on e( Gl obal oper at i onsst r at egyopt i ons, moder at e) 93. Whi choft hef ol l owi ngar eexampl esoft r ansnat i onal f i r ms? a.Nest l é b.AsaBr ownBov er i c. Reut er s d.Ci t i cor p e. Al l oft heabov ear et r ansnat i onal s. e( Gl obal oper at i onsst r at egyopt i ons, moder at e) FI LLI NTHEBLANK 94. Boei ngf oundi t sDr eaml i ner787par t ner si n_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _count r i es. ov eradozen( Gl obal companypr of i l e, easy ) 95. _ _ _ _ _ _ _ _ar eMexi canf act or i esl ocat edal ongt heU. S. Mexi cobor dert hatr ecei v e pr ef er ent i al t ar i f ft r eat ment . Maqui l ador as( Agl obal v i ewofoper at i ons, moder at e) 96. _ _ _ _ _ _ _i saf r eet r adeagr eementamongCanada, Mexi co, andt heUni t edSt at es. NAFTANor t hAmer i canFr eeTr adeAgr eement( Agl obal v i ewofoper at i ons, moder at e) 97. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _and_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ar et woi ssueswher esi gni f i cantcul t ur al di f f er encesar el ar geandpr ogr esst owar dgl obal uni f or mi t yhasbeensl ow. Br i ber y , pr ot ect i onofi nt el l ect ual pr oper t y( Gl obal companypr of i l e, easy ) 98. Anor gani zat i ont hathaswor kedt oachi ev egl obal uni f or mi t yi ncul t ur al andet hi cal i ssues suchasbr i ber y , chi l dl abor , andenv i r onment al r egul at i onsi s_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ . t heWor l dTr adeOr gani zat i on( Gl obal companypr of i l e, easy ) 99. I ngoodspr oduci ngor gani zat i ons, _ _ _ _ _ _ _ _ , _ _ _ _ _ _ _ _ _ , and_ _ _ _ _ _ _ _maybei nv ent or i ed. r awmat er i al s, wor ki npr ocess, andf i ni shedgoods( Tenst r at egi cdeci si onsofOM, moder at e) 100.St r at egyi snotst at i c, butdy nami cbecauseofchangesi nt he_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _and _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ . or gani zat i on, env i r onment( I ssuesi noper at i onsst r at egy , moder at e) 101._ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _i st hest agei npr oductl i f ecy cl eatwhi chi ti sapoort i met ochange qual i t y . Mat ur i t y( I ssuesi noper at i onsst r at egy , moder at e) 102.The_ _ _ _ _ _i showanor gani zat i onexpect st oachi ev ei t smi ssi onsandgoal s. XXXI I st r at egy( Dev el opi ngmi ssi onsandst r at egi es, moder at e) 103.Thecr eat i onofauni queadv ant ageov ercompet i t or si scal l eda_ _ _ _ _ _ _ _ . compet i t i v eadv ant age( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) 104.Ser v i ceor gani zat i onscani mmer set heconsumeri nt heser v i ce, orhav et heconsumer becomeapar t i ci panti nt heser v i ce, ast heypr act i ce_ _ _ _ _ _ _ _ . exper i encedi f f er ent i at i on( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) 105.Compet i t i v eadv ant agei noper at i onscanbeachi ev edby_ _ _ _ _ _ , _ _ _ _ _ _ , and/ or_ _ _ _ _ _ _ _ . di f f er ent i at i on, l owcost , r esponse( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) 106.A( n)_ _ _ _ _ _ _ _i saf i r mt hathasext ensi v ei nv ol v ementi ni nt er nat i onal busi ness, owni ngor cont r ol l i ngf aci l i t i esi nmor et hanonecount r y . MNCmul t i nat i onal cor por at i on( Gl obal oper at i onsst r at egyopt i ons, moder at e) 107.The_ _ _ _ _ _ _ _st r at egyut i l i zesast andar di zedpr oductacr osscount r i es. gl obal ( Gl obal oper at i onsst r at egyopt i ons, moder at e) 108.The_ _ _ _ _ _ _st r at egyusesexpor t sandl i censest openet r at egl obal l y . i nt er nat i onal ( Gl obal oper at i onsst r at egyopt i ons, moder at e) 109.The_ _ _ _ _ _ _ _st r at egyusessubsi di ar i es, f r anchi ses, orj oi ntv ent ur eswi t hsubst ant i al i ndependence. mul t i domest i c( Gl obal oper at i onsst r at egyopt i ons, moder at e) 110.The_ _ _ _ _ _ _ _st r at egydescr i besacondi t i oni nwhi chmat er i al , peopl e, andi deascr ossor t r ansgr essnat i onal boundar i es. t r ansnat i onal ( Gl obal oper at i onsst r at egyopt i ons, moder at e) SHORTANSWER 111.Li stf i v ecount r i esf r om whi chBoei ng' s787Dr eaml i nerwi l l getsuppl i er s. Fr ance, Ger many , UK, I t al y , Japan, Chi na, U. S.( Gl obal companypr of i l e, easy ) 112.Li stf i v epar t swhi chBoei ng' s787Dr eaml i nerwi l l getf r om gl obal suppl i er s; mat cheach par twi t ht hecount r yt hatwi l l suppl yi t . Fr ance—l andi nggear , Ger many —i nt er i orl i ght i ng, UK—f uel pumpsorel ect r oni cs, I t al y —par t off usel ageorhor i zont al st abi l i zer , Japan—wi ngboxorhy dr aul i cact uat or s, Chi na—r udder orgener al par t s, U. S. —GEengi nes( Gl obal companypr of i l e, moder at e) 113.Howcangl obal oper at i onsi mpr ov et hesuppl ychai n? Thesuppl ychai ncanof t enbei mpr ov edbyl ocat i ngf aci l i t i esi ncount r i eswher euni que r esour cesexi st .( Agl obal v i ewofoper at i ons, moder at e) 114.Howdogl obal oper at i onsat t r actnewmar ket s? Si ncei nt er nat i onal oper at i onsr equi r el ocal i nt er act i onwi t hcust omer s, suppl i er s, and XXXI I I ot hercompet i t i v ebusi nesses, i nt er nat i onal f i r msi nev i t abl yl ear naboutuni que oppor t uni t i esf ornewpr oduct sandser v i ces.( Agl obal v i ewofoper at i ons, moder at e) 115.St at et woexampl esofcul t ur al andet hi cal i ssuest hatf aceoper at i onsmanager si na gl obal env i r onment . St udentr esponseswi l l v ar y , butt her ear esev er al i ssuesonwhi cht her ear ewi de di f f er encesf r om count r yt ocount r y , cul t ur et ocul t ur e.Amongt hosel i st edi nt het extar e br i ber y , chi l dl abor , sl av el abor , andi nt el l ect ual pr oper t yr i ght s.St udent smaybr i ng f or war df r om anear l i erchapt eri ssuessuchasenv i r onment al r egul at i onorsaf ewor k env i r onment , andmayr ai sei ssuessuchaspr oductsaf et y .( Agl obal v i ewofoper at i ons, moder at e) 116.Whati st hedi f f er encebet weenaf i r m' smi ssi onandi t sst r at egy ? Af i r m' smi ssi oni si t spur poseorr at i onal ef oranor gani zat i on’ sexi st ence, wher easa f i r m' sst r at egyi showi texpect st oachi ev ei t smi ssi onandgoal s.( Dev el opi ngmi ssi ons andst r at egi es, moder at e) 117.Pr ov i deanexampl eofanor gani zat i ont hatachi ev escompet i t i v eadv ant aget hr oughcost . Expl ai n. Answer swi l l v ar y , butcompet i ngoncosti nv ol v esobt ai ni ngmaxi mum v al ueasper cei v ed byt hecust omer .( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) 118.Pr ov i deanexampl eofanor gani zat i ont hatachi ev escompet i t i v eadv ant aget hr ough exper i encedi f f er ent i at i on.Expl ai n. Answer swi l l v ar y , butDi sneyandHar dRockCaf éar ei l l ust r at edi nt het ext .Compet i ngon exper i encedi f f er ent i at i oni mpl i espr ov i di nguni quenesst oy ourser v i ceof f er i ngt hr ough i mmer si onoft heconsumeri nt ot heser v i ce, wi t hv i sual orsoundel ement st ot ur nt he ser v i cei nt oanexper i ence.( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) 119.Wi t hr egar dt ot heschedul i ngdeci si on, howar egoodspr oduci ngor gani zat i onsdi f f er ent f r om ser v i cecompani es?Di scuss. Goodspr oduci ngcompani es: t heabi l i t yt oi nv ent or ymayal l owl ev el i ngt heout putr at es; ser v i cecompani es: pr i mar i l yconcer nedwi t hmeet i ngt hecust omer ' si mmedi at eschedul e. ( Tenst r at egi cOM deci si ons, di f f i cul t ) 120.Howdogoodsandser v i cesdi f f erwi t hr egar dt ohandl i ngt hequal i t ydeci si on? Ther ear emanyobj ect i v equal i t yst andar dsf orgoods, wher east her ear emanysubj ect i v e qual i t yst andar dsf orser v i ces.( Tenst r at egi cOM deci si ons, moder at e) 121.Whati st hedi f f er encebet weengoodsandser v i cesi nt er msoft hei rl ocat i onsel ect i on? Manuf act ur er sofgoodsmayneedt obel ocat edcl oset or awmat er i al s, orl aborf or ce. Ser v i ces, ont heot herhand, t y pi cal l yar el ocat edcl oset ot hecust omer .( TenSt r at egi c OM deci si ons, moder at e) 122.HowhasFr anzCol r uy tachi ev edl owcostl eader shi p?Li stt hr eespeci f i cexampl esand descr i beeachbr i ef l y . Sev er al met hodsar el i st edi nt het ext .Amongt hesear enoshoppi ngbags, di ml i ght i ng, nov oi cemai l , conv er si onofol derbui l di ngs, Spar t anof f i ces.( Achi ev i ngcompet i t i v e XXXI V adv ant aget hr oughoper at i ons, moder at e) 123.Woul dFr anzCol r uy t ' sl owcostl eader shi pt echni queswor ki nU. S.mar ket s?Suppor ty our deci si onwi t hexampl esand/ orcompar i sons. Col r uy t ' smet hodsseem t of ocusoncut t i ngoutameni t i es.Thesei ncl udenoshoppi ng bags, di ml i ght i ng, nov oi cemai l , conv er si onofol derbui l di ngs, Spar t anof f i ces.St udent s canar guef ororagai nst , andcanci t eexampl esei t herway .For : t her ear enumer ous somewhatSpar t anr et ai l at mospher es, i ncl udi ngTuesdayMor ni ng, Cost co, andev enWal Mar t .Agai nst : st udent smayci t eanecdot esofconsumer swhodemandbet t erameni t i es t hant hei ndust r i al l ookofCol r uy t .( Achi ev i ngcompet i t i v eadv ant aget hr oughoper at i ons, moder at e) 124.Forwhatt y peofor gani zat i onmi ghtt hel ocat i ondeci si onar eabet hel easti mpor t antof i t st endeci si onar eas?Forwhatt y peofor gani zat i onmi ghtt hel ocat i ondeci si onbet he mosti mpor t antoft het endeci si onar eas?Di scuss, augmenty ourr esponsewi t h exampl es. Ther el at i onshi pbet weent heor gani zat i onandi t ssuppl i er sori t scust omer si skey .I ft hat r el at i onshi pi sv er yweak( asi nnot r anspor t at i oncost s, orcust omer scanr eachf i r mf r om anyl ocat i on) , l ocat i ondi mi ni shesi ni mpor t ance.I ft hatr el at i onshi pi sst r ong( uni queness ofsi t e, hi ght r anspor t at i oncost s, cust omer swi l l nott r av el f ar )l ocat i oni ncr easesi n i mpor t ance." Least "exampl es: Tel emar ket i ngf i r m, t axhel pl i ne, I nt er netsal es." Most " exampl es: gol dmi ne, oi l wel l , ski r esor t .( Tenst r at egi cOM deci si ons, di f f i cul t ) 125.Whati sSWOTanal y si s?Li sti t sf ourel ement sanddescr i bei t spur pose. Thef ourel ement sofSWOTar est r engt hs, weaknesses, oppor t uni t i es, andt hr eat s.I t s pur posei st omaxi mi zeoppor t uni t i esandmi ni mi zet hr eat si nt heenv i r onment , whi l e maxi mi zi ngt headv ant agesoft heor gani zat i on' sst r engt hsandmi ni mi zi ngt he weaknesses.( St r at egydev el opmentandi mpl ement at i on, moder at e) 126.Ar est r at egi esst at i cordy nami c?Whatar et hef or cest hatl eadt ot hi sr esul t ? St r at egi esshoul dbedy nami cbecauseofchangeswi t hi nt heor gani zat i on; andchangesi n t heenv i r onment .( St r at egydev el opmentandi mpl ement at i on, moder at e) 127.Li standexpl ai nt hef ourbasi cgl obal oper at i onsst r at egi es.Gi v eanexampl eofeach st r at egy . Themul t i domest i cst r at egydecent r al i zesoper at i ngdeci si onst oeachcount r yt oenhance l ocal r esponsi v eness.Thepr i mar yexampl ef r om t het ext booki sMcDonal d' s.Thegl obal st r at egycent r al i zesoper at i ngdeci si ons, wi t hheadquar t er scoor di nat i ngt he st andar di zat i onandl ear ni ngbet weenf aci l i t i es.Thet ext booknamesTexasI nst r ument s andCat er pi l l ar .Thei nt er nat i onal st r at egyusesexpor t sandl i censest openet r at et he gl obal mar ket s.St udent smayci t ePi erOne, Wor l dMar ket , oranywi nest or e.The t r ansnat i onal st r at egyexpl oi t st heeconomi esofscal eandl ear ni ng, aswel l aspr essur e f orr esponsi v eness, byr ecogni zi ngt hatcor ecompet encedoesnotr esi dei nj ustt he " home"count r y , butcanexi stany wher ei nt heor gani zat i on.Exampl esf r om t het ext book i ncl udeBer t el smann, Reut er sandNest l é.( Gl obal oper at i onsst r at egyopt i ons, di f f i cul t ) XXXV