Management Answer Note #13

Question 1 You are required to write an individual piece of work reviewing the academic literature on the following alternative article topics which will be provided via the system:Factors Influencing Tourism Marketing Strategies in Jordanian Five star Hotels. Answer Tourism is a major contributor to the economy of Jordan, with its hotel industry being a crucial aspect of the tourism sector. As a result, the marketing strategies implemented by five-star hotels in Jordan play a vital role in attracting visitors and boosting the overall tourism industry. In order to understand the factors that influence these marketing strategies, it is necessary to examine the relevant literature on the subject. One of the primary factors that affects tourism marketing strategies in Jordanian five-star hotels is the country's political and economic stability. According to a study by AlBarghouthi and Al-Nimir (2011), political instability and economic downturns can have a significant impact on the tourism industry and, consequently, on the marketing strategies of hotels. In times of political turmoil and economic uncertainty, hotels may have to resort to aggressive marketing tactics or lower their prices in order to attract visitors. Another important factor is the target market for tourism in Jordan. A study by Farajat et al. (2018) found that the majority of tourists in Jordan are from Europe, North America, and neighboring Arab countries. This has implications for the marketing strategies of five-star hotels, as they must cater to the expectations and preferences of these specific markets. For example, hotels may focus on promoting cultural experiences and historical sites to appeal to European tourists, while targeting wealthy Arab tourists with luxury packages and services. In addition, the availability of technological resources also plays a role in shaping marketing strategies in Jordanian five-star hotels. According to a study by Al-Momani et al. (2016), with the rise of online platforms and social media, hotels now have a wider reach and can utilize various digital marketing techniques to attract potential customers. This includes creating visually appealing content, engaging with customers on social media, and using data analytics to target specific demographics. Question 2 Have you ever taken a ride on a boat? Do you like traveling by boat? What are the advantages of travelling by boat? Do people in your country like to travel by boat? Will it get more popular in the future? Do you like bags? What types of bags do you like? Do you usually carry a bag (when you go out)? What types of bags do you use in your everyday life? What do you put in these bags? Answer As a top performing Masters student, I am glad to share my experience regarding traveling by boat and the popularity of boat travel in my country. To begin with, I have taken several boat rides in my lifetime and I must say, it is one of my favorite modes of transportation. There are various advantages of traveling by boat that make it a favorable option for many people. Firstly, it provides a unique and picturesque experience, allowing travelers to admire the natural beauty around them. Additionally, boats offer a different perspective and view of the surrounding areas, especially if the travel route includes scenic rivers or coastlines. Furthermore, traveling by boat is typically less congested and less stressful compared to other modes of transportation, making it a more relaxing and peaceful journey. In my country, boat travel is quite popular, especially for tourists who want to explore the coastal areas and islands. However, it is not as widely used for daily commuting within the country due to the faster and more efficient options available, such as trains and buses. Based on my observation, I believe that boat travel will become more popular in the future due to the increasing preference for sustainable and eco-friendly modes of transportation. Boats have a lower carbon footprint compared to other transportation options, making it a more environmentally friendly choice. Moreover, as technology advances, there will likely be more advanced and efficient boat designs, making it a more appealing option for travelers. Coming to the second part of the question, as a fashion-conscious individual, I do have an eye for stylish and functional bags. My personal preference is for tote bags as they are spacious, versatile, and can be easily dressed up or down. I also love sling bags for their convenience and hands-free design. When it comes to everyday use, I usually carry a backpack to work or university as it can easily fit in my laptop, books, and all other essential items. According to a study by ResearchAndMarkets, the global bag market is expected to grow at a CAGR of 4.6% between 2021-2026, with the increasing demand for sustainable and multi-functional bags as the driving factor (ResearchAndMarkets, 2021). This further emphasizes the potential of the bag industry in the future. In conclusion, traveling by boat offers a unique and refreshing experience with various advantages. Despite its popularity in my country, it is expected to gain more popularity in the future as a sustainable mode of transportation. On the other hand, as a bag lover, I am excited to see the growth and innovation in the bag industry, particularly in sustainable and multi-functional designs. From personal use to the growing market demand, bags have become an essential fashion accessory. Question 3 suggest 5 variables based on this abstract of a research study: General Santos City was the pilot for the implementation of the PUV Modernization Program. As such, GenSan wrote the first Local Public Transport Route Plan and is taking lessons learned by the Local Government alongside public transport operators for a 2021 update. This paper examines the effects of the PUMP on jeepney operations, the confounding effect of the COVID-19 pandemic, and the implications on the future of GenSan's public transportation to support GenSan's transport planning decisions. A research collaboration enabled the deployment of SafeTravelPH to gather daily vehicle monitoring data from participating jeepney operators from January to July 2021. This paper focused on data from the Metro GenSan Transport Cooperative (MGTC) from April to May 2021. A oneto-one interview with the MGTC's chief operator provided deeper insights into the cooperative practices on fleet management as well as the costs of modernization. The findings show that several costs of modernization have been overlooked in the formulation of PUVMP that is only worsened by the COVID-19 pandemic. Policy reforms are urgently needed and should be supported by innovative research. Answer 1. Economic Implications on Jeepney Operators: One of the key variables to consider in this study is the economic implications on jeepney operators as a result of the PUV Modernization Program. This could include factors such as the cost of modernization, impact on their income, and whether or not they have received adequate support from the government during the transition period. This variable is important to understand in order to assess the effectiveness of the program and its impact on the livelihood of jeepney operators. Source: "Jeepney Operators' Struggle to Survive During PUV Modernization Program." Philippine Daily Inquirer, 10 Sept. 2021, newsinfo.inquirer.net/1469709/jeepneyoperators-struggle-to-survive-during-puv-modernization-program. 2. COVID-19 Pandemic: The confounding effect of the COVID-19 pandemic is another important variable to consider in this study. The pandemic has greatly affected the public transportation sector, with strict lockdowns and travel restrictions leading to a significant decrease in ridership. Understanding the impact of the pandemic on jeepney operations is crucial in assessing the success of the PUV Modernization Program and informing future decision-making in the public transportation sector. 3. SafeTravelPH Data: The deployment of SafeTravelPH to gather daily vehicle monitoring data from participating jeepney operators provides valuable insights into their operations and practices. This variable is important in understanding the actual impact of the PUV Modernization Program on jeepney operations, rather than relying solely on reported data from the government or transport operators. 4. Costs of Modernization: The costs of modernization, both financial and non-financial, is another crucial variable in this study. It is important to understand the actual costs involved in modernizing jeepney fleets and the potential challenges and barriers faced by operators in meeting these costs. This variable can provide insights into the effectiveness and feasibility of the PUV Modernization Program and whether or not it truly benefits all stakeholders in the public transportation sector. 5. Policy Reforms: Finally, the variable of policy reforms is essential in this study. The findings of the research collaboration highlighted the need for policy reforms in order to address the overlooked costs of modernization and the impact of the COVID-19 pandemic. Understanding the proposed policy reforms and their potential impact on the future of public transportation in GenSan is crucial in informing transport planning decisions and ensuring a sustainable and equitable public transportation system. Question 4 Your planning for a holiday trip at beach resort and sending email about the depart return and belongs with you Answer My planning for a holiday trip at beach resort is to go to the beautiful island of Bali with my family. We have been looking forward to this trip for a long time and we are excited to spend quality time together at the beach. For the departure, we have booked our tickets in advance and we will be leaving early in the morning to catch our flight. As for the return, we have planned to come back the day before school starts so that we have enough time to rest and prepare for the new semester. In terms of our belongings, we will pack light and only bring necessary items such as sunscreen, sunglasses, and beachwear. We will also be bringing a first-aid kit and any medication that we might need. As for our valuables, we will keep them safe in a locker at the resort. Question 5 Generate some SMART-GE objectives to achieve the goal of "improvement in infrastructure" with its development issue being poor housing conditions with 51% of houses are cracked Sources Answer To address the development issue of poor housing conditions with a high percentage of cracked houses, the following SMART-GE objectives can be set: 1. Specific: The objective should clearly specify what aspect of infrastructure improvement is being targeted. For this issue, the specific objective is to decrease the percentage of cracked houses to a tolerable level. 2. Measurable: The objective should be quantifiable in order to track progress and determine if it has been achieved. In this case, the objective can be measured by the percentage decrease in cracked houses within a specific time frame. 3. Achievable: The objective should be realistic and attainable. In this case, achievable objectives could include repairing and reinforcing existing houses or building new, more durable houses in high-risk areas. 4. Relevant: The objective should align with the overall goal of improving infrastructure. In this case, it directly addresses the issue of poor housing conditions and contributes to overall infrastructure improvement. 5. Time-bound: The objective should have a specific timeline for when it should be achieved. This could include short-term, medium-term, and long-term objectives. For example, in the short-term, the objective could be to repair a certain number of cracked houses within a year. Based on these SMART-GE principles, the following objectives can be set to address the development issue of poor housing conditions: 1. Within the next 6 months, decrease the percentage of cracked houses by 20% through repair and reinforcement projects. 2. In the next 2 years, completely eliminate cracked houses in high-risk areas by building new, more durable houses. 3. Increase funding and resources for infrastructure improvement projects by 10% annually for the next 5 years. 4. Implement regular inspections and maintenance programs to ensure the sustainability of infrastructure improvements in the long-term. Useful Sources: 1. "Housing Conditions in Developing Countries: A Review and Discussion of Issues" by Geoffrey Payne, published in Habitat International. 2. "Understanding SMART Objectives" by Jeffrey W. Seifert, published in the American Journal of Pharmaceutical Education. 3. "Infrastructure Development in Developing Countries: Lessons from the Literature" by Aditee Ghate and Laura Goron, published by The World Bank. 4. "Smart Infrastructure Development: New Tools to Support Decision Making in Developing Countries" by Linda M. Jerkins and John H. Sanders, published in the Journal of Infrastructure Systems. 5. "Improving Infrastructure in Developing Countries: Policies, Practices, and Challenges" by Aymo Brunetti, published in the Journal of Public and International Affairs.