Reading Questions Quiz - Chapter 9

Reading Questions Quiz: Chapter 9 And Answers 1. Social computing forces companies to deal with customers ________ as opposed to ________. reactively; proactively 2. Empowered customers know how to use the wisdom and power of _________. Crowds and communities 3. When comparing market research using social computing as opposed to traditional focus groups, which of the following statements is true? Social computing generates faster and cheaper results 4. Methods for shopping socially include: All of these are methods for shopping socially. 5. All of the rating, reviews, and recommendations available through social networking are unbiased and reviewers are never paid for their reviews. False 6. Benefits of social commerce to customers include the following EXCEPT: Vendors can assist other customers. 7. Really simple syndication is _________. a system that allows you to receive information from sites you identify without having to go to the individual Web site 8. Social networking Web sites __________. Provide an easy, interactive tool for communicating and collaborating with other people on the Web. 9. Netcasting is __________. The distribution of audio files and video files. 10. A wiki is _________. A Web site on which anyone can post material and make changes to already posted material 11. The blogosphere is defined as _________. Millions of blogs on the Web 12. Blogs and wikis fundamentally differ in terms of _________. Their ability of users to post content 13. Organizations are using social computing in which of the following functions? All of these. 14. HR managers are using social tools to build relationships with __________. Employees 15. Both recruiters and job seekers are moving to online social networks as recruiting platforms. 16. ________ attracts video game lovers and sports enthusiasts through contests. The company also encourages the most dedicated community members to contribute ideas on company products. Mountain Dew 17. Folksonomies are ________. keywords that describe a piece of information 18. Social Advertising represents advertising formats that employ the social context of the user viewing the ad.