Executive Summary: Tesla Tesla Inc. was founded in 2003 by Elon Musk, Martin Eberhard, and Marc Terpenning. The three engineers from Silicon Valley had one goal in mind, to rid the world of the stigma surrounding electric vehicles. One thing that stands out about Tesla Inc. is the fact that they’ve proven it doesn’t take a well-established automobile manufacturing firm with existing infrastructure to build a successful electric vehicle. Tesla Inc. is disrupting the automobile industry with every new development they make, as they have the “it” car when it comes to battery-powered vehicles. Tesla, however, is not without their share of issues. Problems for the company mostly stem from the firm’s backlog in production capabilities in their Nevada and California plants. The demand for Tesla vehicles is there, but the firm has a hard time meeting the performance targets publicly set out by CEO Elon Musk. Throughout this case analysis, characteristics of Tesla Inc. will be discussed to provide a comprehensive understanding of the inner workings of the company. We will take a deep dive into their strengths and weaknesses and scan the internal and external environment from an economic standpoint. The reported information will be used to forecast what the future holds for Tesla both industry and economy wise. The findings therein will serve to distinguish key takeaway points for the reader in form of recommendations. With a look into the future, we’ve concluded that Tesla has many strengths working in their favor, they are innovative and looked at as being one of the top brand influencers in the automobile market. The economic forecast denotes that Tesla is well on their way to match Musk’s bold prediction of a sales increase of 50 percent. With all the positivity, Tesla still has some areas where they should focus on improvement. One of the main factors that could affect Tesla the most is their price point; with other EV manufacturers on their heels offering their vehicles at much lower prices. Lastly, the quality control issues Tesla faces impact their products on a large scale, recalls being the main problem.