The Socio-professional Category | Stanford University

University:
Stanford University
Course:
ECON 1 | Principles of Economics
Academic year:

2024
Views:

65

Pages:

1
Author:

larbi43100

The socio-professional category (CSP): to identify with the CSP to which it belongs leaves, the individual will adopt an attitude of mimicry. Age:the child or adolescent will express consumption needs that are different from those of older individuals. “The consumption of signs”, in this type of consumption, the good is not chosen according to its characteristics but for the perceived image or the prestige it presents. The lifestyle :consumption is partly influenced by the person's lifestyle. The imitation effect:depending on social class, certain groups of "lower" social level seek to imitate the social group of "higher" level. The advertisement :generally speaking, demand dictates supply but with advertising produced by companies, we are witnessing the phenomenon of the "reverse chain" cited by Galbraith, that is to say the supply which determines the demand. / Economic determinants:for economists, the consumer's choice depends on their income and the price of the good. Let's see to what extent these two constraints limit the individual's ability to consume. / The price :demand is a decreasing function of price. However, there are exceptions due to: The effect of snobbery depending on the nature of the product Limitation Anticipation of a price increase