University:
SUNY Oswego
Course:
MGT 495 | Management Policy And Simulation
Academic year:

2023
Views:

303

Pages:

2
Author:

demographs8k6

EXAM 2 Study guide      11/12 Time allowed: 80 minutes Format: multiple choice questions & short-answer questions/12 points in total Please bring a pencil Cheat sheet: Letter size, one-side  Topics which will be covered in Exam 2 (Ch 6 – Ch 10): -  Generic business strategies Blue ocean strategy What is innovation innovation process first-mover advantages Innovation & industry life cycle Open innovation Why firms need to grow Transaction cost Types & benefits of vertical integration and corporate diversification Relationship between corporate diversification and firm performance Strategic alliances Acquisitions Drivers of globalization Disadvantages of expanding globally CAGE distance framework Entry mode: how to enter a foreign market Two opposing forces when competing globally & associated four types of global strategies Sample questions: 1. Which of the following statements is not true about innovation? A. Innovation as a competitive weapon can simultaneously create and destroy value. B. Successful innovation allows a firm to extract temporary monopoly profits. C. Innovation has to be high-tech in order to be a potent competitive weapon. Process innovations are made possible through advances such as the Internet. D. 2. As the cumulative output in a firm increases, managers learn how to optimize the production process and improve workers' performance through repetition. This drives down the per-unit cost. Which of the following phenomena is best described here? A. learning effects B. network effects C. diseconomies of scale D. productivity frontier 3. Neon Electronics Inc. sourced touch screens required for its tablet computers, cell phones, and televisions from a manufacturer in China. But the demand for such components was high globally, and the supplier could not meet the quality standards of Neon Electronics. Thus, Neon Electronics decided to set up its own unit to develop and manufacture the required touch screens. What does this scenario best illustrate? A. crowdsourcing B. diversification C. backward vertical integration D. forward vertical integration

Study Guide Exam 2 - Lecture Notes

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