Research Paper Chapter 5

Research Paper Hoai Nguyen Faculty of Banking and Finance PPH201E ~ Chapter 5 ~ Formulating the Research Design The First Objective Recognize the importance of your decisions when design your research The Second Objective Identify and recognize the different purposes of research design The Third Objective Distinguish and choose between quantitative, qualitative, and mixed methods Learning Objectives At the end of the class, you will be able to formulate your research design of your chosen topic Overview Research Philosophy Research Paradigms Approach to theory development What is Research Design? Research Design Your research design is the plan of how you will go about answering your research question, achieving your research aim and meeting your objectives. Research Onion Research Purpose Exploratory study Explores or clarifies understanding of an issue, problem or phenomenon. The research question is likely to start with ‘What’ or ‘How’ Descriptive study is designed to gain an accurate profile of events, persons or situations. Explanatory study establishes causal relationships between variables, the overarching research question being likely to begin with, or include, ‘Why’ or ‘How’ Evaluative study finds out how well something works. Investigative research questions that seek to evaluate answers are likely to begin with ‘How’, or include ‘What’, in the form of ‘To what extent’ Methodological Choice What is quantitative design? What is qualitative design? Quantitative vs. Qualitative Quantitative refers to any data collection procedures (such as a questionnaire) or analysis techniques (such as graphs or statistics) that generate or use numerical data. Qualitative refers to any data collection procedures (such as an interview or unstructured observation) or analysis techniques (such as narrative analysis or grounded theory) that generate or use non-numerical data. Quantitative vs. Qualitative Mixed methods research designs Research strategies & methodological choice Research Strategies Experiment: studies the probability of a change in an independent variable causing a change in another, dependent variable. Survey: is usually associated with a deductive research approach and is most frequently used to answer ‘what’, ‘who’, ‘where’, ‘how much’ and ‘how many’ questions. Ethnography: focuses on describing and interpreting the social or cultural world of a group through first-hand study. A Grounded Theory: often referred to as ‘Grounded Theory (Methodology)’ offers distinctive, sequential guidelines for using qualitative methods inductively to develop theory from data. Narrative Inquiry: collecting the experiences of participants as whole accounts, or reconstructing their experiences into narratives. Research Strategies Archival research: uses manuscripts, documents, administrative records, objects, sound and audio-visual materials held in archives, special collections and other repositories as the main sources of data. A documentary research strategy uses personal and official documents as the sources of data. Case study: is an in-depth inquiry into a topic or phenomenon within its real-life setting. Action Research: strategy is an emergent and iterative process of inquiry that is designed to develop solutions to real organisational problems through a participative and collaborative approach, uses different forms of knowledge, and will have implications for participants and the organisation beyond the research project Time horizons Cross-sectional: snapshot taken at a particular time Longitudinal: diary perspective or a series of snapshots and be a representation of events over a given period Quality of Research Design Reliability: the extent a data collection procedure yields consistent findings Validity: the extent these procedures measure accurately what they are intended to measure, and the research findings are about what they profess to be about Thank you! Questions?