University:
University of Greenwich
Course:
BUSI1602 | Global Business and Sustainability
Academic year:

2024
Views:

118

Pages:

2
Author:

Jesly V.

ENTREPRENEURIAL BRICOLAGE, BUSINESS MODEL INNOVATION, AND PERFORMANCE - UNRAVELING THE DYNAMICS IN CHINESE SMES Introduction  Overview of research topic and objectives Key Concepts    Entrepreneurial bricolage  Definition and examples  Using limited resources creatively Business model innovation  Definition  Plan for how to create, deliver, and capture value Entrepreneurial performance  Outcomes reflecting success of new venture Hypotheses and Research Model  Entrepreneurial bricolage positively impacts performance  Entrepreneurial bricolage positively impacts business model innovation  Business model innovation positively impacts performance  Market orientation strengthens the above relationships  Business model innovation mediates bricolage and performance Study Methodology  Survey of 288 Chinese SMEs  Measured key variables using multi-item scales  Analyzed data using regression analysis Key Findings  Supported positive relationships between bricolage, innovation, and performance  Business model innovation mediates bricolage-performance link  Market orientation positively moderates the relationships Discussion and Implications  Provides support for bricolage and innovation as competitive strategies for new ventures  Suggests business model innovation is a key mechanism translating bricolage into better performance  Market orientation further amplifies the positive impacts  More research needed across contexts to corroborate and expand on findings  Useful insights for entrepreneurs on how to enhance odds of success Conclusion  Valuable initial research on bricolage, innovation, and new venture performance  Provides both theoretical and practical implications  Limitations of study provide opportunities for future research  Interesting area of inquiry at the intersection of entrepreneurship and strategy