Marketing Strategy of Ivy Moda

Marketing strategy of Ivy moda Introduction The Vietnamese fashion industry is seeing many brands rise and become a big name. Although companies like foreign countries from the West are very popular, Vietnamese fashion companies with slow and firm strategies, gradually build trust with customers. Ivy moda is such a brand, the company is gradually gaining a foothold in the market, and experiencing many ups and downs, it is a brand that has a great influence today. Let's find out what the marketing strategy of Moda Ivy is to bring outstanding success today. About Ivy Moda Moda Ivy is a fashion brand founded in 2005 by businessman Vu Anh in Vietnam. IVY moda is a Vietnamese fashion brand with the desire to bring modern beauty and confidence to customers, through fashionable product lines that show personality and trend. The design of IVY moda is a variety, with the desire to bring the people who wear the products that are best suited to their appearance and most importantly their own personality. So far, with 18 official showrooms belonging to the system and 10 authorized dealers nationwide, IVY moda is serving millions of regular customers every year. With the starting point of the product line of office style, 10 years, IVY constantly diversified with 4 main product lines to bring customers great choices. IVY moda builds a development strategy so that when foreign fashion firms enter Vietnam, they can still compete. At this time, the fashion industry is as fragile as Vietnam will be very hard. The success of Ivy Moda thanks to its great design products, this is a fashion brand for women and thanks to the simple design, the company has a loyal customer base for themselves. All thanks to Ivy's Marketing strategy, Moda has become a favorite brand of women in the Vietnamese fashion market. Marketing strategy of Ivy Moda Products suitable for Vietnamese customers Ivy moda is a Vietnamese fashion brand with the CEO once the designers are all Vietnamese, and the carrier market is aimed at domestic and women. Therefore, the company focuses on its designs, when Vietnamese consumers increasingly focus on product quality. The competitiveness of Ivy moda is also pushed up when a series of international brands attack the Vietnamese market, but with the style of fashion, along with the marketing strategy of talented Ivy moda, target those people with good financial potential should make quality products, high quality and match with them. Runway Fashion 2015, IVY moda brings 30 products of Poppy collection - with exclusive creative motifs, these are also the main products in this summer's spring of the brand. Not only bringing a lot of emotional impressions to the audience during the show, this collection also adds a new and impressive color to the Spring-Summer fashion season. This is considered the most successful collection of Ivy moda to help the company's reputation to be highest, it can be seen that the product is the "core" to help the company achieve great achievements in the market. Vietnamese page. In recent years, the company also organizes seasonal fashion shows in conjunction with fashion shows on TV, these collections are made by Ivy with the best materials and comfort. to customers. Moreover, the company also built up a system of products suitable for women. The 4 main product lines of moda Ivy are: IVY moda - fashion trend IVY You - streetwear Senora - evening fashion IVY Accessorize - a line of accessory products aimed at many customer groups The company's products besides good quality also focus on building its "ecosystem" for customers to have more choices for themselves. This made the marketing strategy of Ivy moda really successful and achieved many outstanding features with a brand "Made in Vietnam". Brand communication is very good Media of Ivy moda is considered to do very well and it builds brand thanks to its top shows in Vietnam. Ivy moda is a rare Vietnamese brand that "has enough power" to independently organize 2 spectacular shows every year. The world's leading fashion houses take the Fashion show organization during the year as a communication opportunity and reach customers, partners and the public in the fastest, most powerful way. In Vietnam, IVY moda is one of the few brands that maintain large-scale shows, creating unique markings in fashion villages, business circles as well as in customers' hearts. Besides, Ivy moda combined with Vietnam Television to broadcast their show. The company also strongly communicates products to customers. Specifically, Ivy Moda also appeared at Vietnam Fashion Week - Vietnam International Fashion Week. This is considered to be the biggest fashion show of the year for Vietnamese fashionists, which appeared here to help the company raise its name a lot and this makes it increase the brand recognition rate above the market. Not only that, the company also sponsors a variety of fashion programs or reality programs such as "Fashion and style, Miss Vietnam ...". The Face is the most popular program that the company is funded, when it joins in season 2 and its image is incorporated into the challenges of the show. With such an entertainment program, the marketing strategy of Moda Ivy increases its awareness with customers through such powerful communications and sponsorship. It can be seen that the company has been very successful with its communication strategy and Ivy moda has been identified as a Vietnamese fashion firm with the fastest progress in the recent period in Vietnam market. Conclusion Marketing strategy of Ivy moda is very successful in Vietnam market, its strategic strategy has helped this Vietnamese brand get a great position in the hearts of customers. Either way, the Ivy moda still has many competitors in both Vietnam and international brands. But with what the company has done, we can absolutely hope the company will reach the world in the near future.