University:
University of the People
Course:
BUS 5115 | Business Law, Ethics and Social Responsibility
Academic year:

2021
Views:

129

Pages:

1
Author:

Alma Hester

AirBNB Discussion Questions: 1) According to CEO Brian Chesky, what is Airbnb’s mission? What are the strategic implications of this mission? Airbnb's mission is to help create a world where you can belong anywhere and where people can live in a place, instead of just traveling to it. To build an end-to-end travel app for a global travel community Customer and product 2) List Airbnb’s internal and external stakeholders. What is Airbnb’s stakeholder strategy? Conduct a stakeholder impact analysis. Would this analysis change when Airbnb is a publicly traded company? Why or why not? Explain. Internal stakeholders: Hosts, shareholders, employees External stakeholders: Guests, Communities, (could possibly be also cleaning services that come and clean location after guests leave, if it is a place with high level of tourism then also all other businesses that benefit from guests coming and staying at locations). Stakeholder’s strategy/stakeholder impact analysis Hosts: Treat hosts as partners; keeping track of all host’s earnings and evaluating host’s satisfactions with the company Shareholders: Make long term strategic decisions Employees: Champion diversity and belonging, increasing diversity and employee’s satisfaction with company Guests: Prioritize the safety of community; Analyze safety incidents and have guests/host/listings verified Communities: Set a new standard for sustainable travel, measuring and reducing carbon footprint Analysis change when Airbnb is a publicly traded company: No, the stakeholder impact analysis would not change because Airbnb wants to continue operating with trust from its hosts and guests considering the hosts and guests are the main driving force of the company’s success. 3) What is Airbnb’s business model? In other words, what product or service does it provide and how does it provide it? How is its approach different from a company like Marriott Hotels? What are some strengths and some weaknesses of this approach? It provides short term rentals via ap or online for people who need a place to stay in various destinations. The places to stay are provided by regular people who have a spare room, or apartment, or any property qualified for living from apartment to an island in many different cities around the world. Airbnb gets a cut from rental, and so do the providers.