Bullseye Framework For a Business Marketing Channel

BULLSEYE FRAMEWORK FOR A BUSINESS MARKETING CHANNEL A. Introduction Failure to determine the most appropriate marketing channel turns out to be the reason why many businesses fail, you know. To avoid this, the bullseye framework is a method you can try. The Bullseye framework is designed to help business people determine which marketing channels will bring the most profits and eliminate other options that are less effective. You will be able to focus more on the channels that bring your business to success rather than having to manage lots of channels that may not be good. According to Growth Hackers, this strategy was originally coined by Gabriel Weinberg and Justin Mares in the book they wrote entitled Traction. According to them, poor distribution is the main reason why a business can fail. The bullseye framework is a strategy or method in the world of marketing. This method helps marketers determine which marketing channel priorities are the most profitable. By being able to identify this, marketers can focus more on the best channels. This method is considered more effective in generating profits. The reason is, marketers don't need to use as many marketing channels as possible. Instead, marketers only need to focus on the few that are most profitable and appropriate for their business. B. Bullseye Framework Strategy In this strategy, marketing is considered like a dartboard that has several rings or rings that become increasingly tapered to the center point. So, the goal of the bullseye framework is to find which marketing channels are the "bullseye" or the most appropriate point in the business. According to Gabriel Weinberg, there are three rings in the bullseye framework, namely the outer ring, middle ring and inner ring. Pursing your marketing channels through these rings is a 3-stage bullseye framework strategy that you can use. 1. Outer ring The outer ring is the first layer in the bullseye framework. In this layer, you can determine which marketing channels your business might use. For example, you think marketing your business online via social media can be done. Apart from social media, you think products can also be marketed via YouTube or business sites. If so, who are the audiences that are suitable for your product? How do you get their attention through these channels? These simple things need to be identified for the outer ring. Write down all the possible marketing channels for your business, don't miss anything. It's okay even though there are so many options that your business might take to get customers. Later, you will have to reconsider whether these alternatives are really suitable for your business. 2. Middle ring After getting several marketing channels at the outer ring stage, now is the time to filter them for the middle ring stage. Do a simple test and find out which channel is the most convincing to choose as the middle ring. Your choices will be fewer after eliminating several channels that are less profitable for the business at this stage. In analyzing marketing channels at the middle ring stage, find out how much it costs to get customers through the channel you choose. Apart from that, find out how many people might be brought in through the channel. Then, also find out whether these people match the desired target audience. 3. Inner ring So, in the final stage of this bullseye framework strategy, what you need to do is focus only on the main channel. This channel is the most promising and can bring in the most new customers. Optimization must be done as well as possible, so that this channel can attract as many consumers as possible. Look for tactics that you can try to increase its effectiveness, for example with SEO and so on. Don't try to create another channel yet, because this will only distract you from developing this best channel.