Copywriting Tips With Persuasion Techniques

COPYWRITING TIPS WITH PERSUASION TECHNIQUES Have you ever seen an advertisement that was so convincing and made you interested in buying the product? This is one of the results of copywriting using persuasion techniques. Persuasive writing or copy is considered important, because it can increase sales of a product or service. A. Definition of Persuasiveness Copy is content written with the aim of selling or promoting a product or service. Persuasive copy aims to attract consumers to convert (buy or use services). If the copy is interesting, readers will be interested in taking certain actions. Starting from clicking, downloading, purchasing, or sharing content. To be persuasive, according to Express Writers the copy written must meet the following requirements. Well-written, persuasive copy is professional, error-free, and clear. Concise, not too long and straight to the point. Smart, forward-thinking, and thorough. Relevant, it must be attractive to the target audience of consumers. B. Copywriting tips with persuasion techniques If you want to write persuasive copy, you can follow these tips. 1) Focus on the benefits you want to offer If you want to persuade consumers, you have to tell them what they can expect. What's your product? What does it do? Who is your product aimed at? According to Copy Blogger, you have to focus on this if you use persuasion techniques in copywriting. Give a general and simple overview, a glance at what your product offers. Creating persuasive copy means focusing on benefits over features. When you can sell a lifestyle to consumers, you are doing the right thing. 2) Make specific copy Persuasive copy does not use generalizations. This is because most audiences cannot connect with generalizations. Instead of hearing that “a lot” of people subscribe to a blog, audiences want to hear that millions of people have signed up. Write copy as specific as possible in various aspects. Avoid using words that have the potential to create an ambiguous impression. You can also use statistical data as support. 3) Appeal to the audience's emotions Persuasive copy is emotional copy. When audiences connect emotionally with content, they are more likely to remember it, even after it disappears from their screens. Sourced from Sleeknote, content that appeals to the audience's emotions is a very powerful thing. In addition to creating connections that last longer than the ad itself, appealing to human emotions also makes your content much more persuasive. 4) Use word of mouth Generally, consumers tend to use products recommended by people they know. You can also rely on this word of mouth strategy when doing copywriting using persuasion techniques. This strategy will increase consumer trust in your brand and products. When they see that there are many people leaving positive reviews, they are more likely to believe it. Apart from that, this strategy can help you present yourself as a competent, professional, experienced brand, which will increase the persuasive factor. 5) Make sure you also feel the persuasive effect of the copy you create If you want persuasion techniques in copywriting, you also have to feel the effects of that persuasion. If you can't feel it, chances are your audience won't either. Unless you feel an authentic level of excitement and conviction about a topic, it won't appeal to your audience. You can consider what features of your product can influence your consumers. What features differentiate it from competitors. By considering things like this, you can write copy with the authentic passion it requires. These things will help you write persuasive copy for consumers. C. Examples of copywriting using persuasion techniques There are many copywriting results with persuasion techniques that can be your inspiration. Here are some of them. 1) Basecamp From the copywriting results for this campaign, it can be seen that they want to "embrace" an audience whose minds and lives are currently confused. They show the conditions before participating in Basecamp (Before Basecamp) and after participating in Basecamp (After Basecamp), the audience will feel called to find out more and follow the program. This is part of the persuasion technique which focuses on the benefits offered and engages the audience's emotions in order to use the service. 2) Barkbox This is an example of a persuasion technique that combines product details and its offerings. Barkbox uses this technique to attract dog owners. They want their audience to feel that their products, toys and dog food, are suitable for all dogs, including pug breeds. Pugs are known as a type of dog that is small in size, compared to other breeds. So with this copy, the brand wants pug owners to no longer be confused about finding suitable toys for their dogs.