Five Principles For Creating Interesting Push Notifications

FIVE PRINCIPLES FOR CREATING INTERESTING PUSH NOTIFICATIONS “Shock! How come it's so cheap? Don't miss it, check it now!", Have you ever received a notification message like this on your smartphone? Messages like this can be avoided by creating attractive copy for push notifications. Good copywriting techniques are needed to produce interesting notifications. With the number of smartphone users plus applications increasingly mushrooming, marketers need to apply the principles of writing good copy. A. Definition of push notification Sourced from Usability Geek, push notification itself is a message given in the form of a notification on your smartphone. Different from message notifications that are usually sent by your friends, this notification is sent by the application so that you are interested in what is being offered. The main purpose of push notifications is actually to get you to carry out activities in the application. So, it's not just promotions and product offers. For example, you have ordered an item, but haven't paid for it. You will get a reminder notification with copy that suits the situation. However, as mentioned previously, some push notifications actually make people reluctant to open the application. This could be because the writing and frequency of sending push notifications is quite annoying. B. Principles of Making Copy Push Notifications Here are some principles that a digital marketer can apply when creating copy for push notifications. 1. Make sure notifications are personal One of the things that attracts users' attention is the personal element conveyed in push notifications. This personal element can be done by adding a user name to each notification. Another thing that is also meant by personal is providing notifications that suit the user's preferences. According to Adjust, by providing notifications according to user behavior, conversions will increase. Of course it's not connected and is personal if the user is a music lover, but you will receive notifications about discounts on cooking equipment. 2. Avoid jargon or passionate sentences Furthermore, something that is quite often found in creating push notifications is writing something like jargon or passionate things. This actually does not have the effect of users being enthusiastic about opening the application. However, users will feel annoyed because what is written is too enthusiastic. For example, "Come on, check the promo right now", "Hurry up, don't miss it!!!", and so on. 3. Write like a conversation with someone else Always remember that you are writing notifications for human users. Therefore, write something that should also be conveyed by one person to another. According to Pushengage, this can be done by adding greetings such as "Hi", "Hello", and so on. 4. It can be funny, as long as it's relevant Related to the previous point, writing something funny is allowed in creating push notification copy. This can actually be an attraction in itself. However, make sure what is conveyed remains relevant and appropriate to your application. If your application is a mother and child e-commerce, of course it will be irrelevant if you include humor about the world of sports in it. 5. Make sure there is value The last principle that you also need to pay attention to when creating push notification copy is that there is value or added value provided. This can be in the form of brief information about what you offer or tips on the features of an application.