Five Errors That Often Occur In Copywriting

FIVE ERRORS THAT OFTEN OCCUR IN COPYWRITING Copywriting is a marketing method that is effective in attracting consumers. However, writing copy can be a challenge in itself, you know. There are various common mistakes that can occur in the copywriting process. Of course, you have to avoid these various mistakes if you want the resulting copy to attract the attention of readers. You must produce copy that can make readers interested in the information explained in the copy. 1. Writing based on mass opinion The most common mistake in copywriting according to Forbes is writing copy aimed at mass readers. This is based on the idea that the copy written should not trigger negative reactions from readers. In fact, according to Adam Griffi, a partner with the Forbes Communications Council, this method also tends not to produce any positive reactions from readers. As a result, the copy did not produce conversions according to the expected target. To avoid this mistake, try to use personalized copywriting techniques. Copy written with a personal impression will be more attractive to readers and tends to produce high conversions. 2. Ambiguous word choice The next mistake that needs to be avoided in copywriting according to Neil Patel is writing copy with ambiguous word choices. For example, there are two copies of an offer for a cereal product. One copy offers a 50% discount, while the other copy offers an extra 50%. In the eyes of the reader, these two copies provide an offer with the same value, namely a 50% discount. In fact, what readers will get from these two copies are two different things. On the first copy, readers will get a 50% discount. Meanwhile, in the second copy readers will get additional cereal content of 50% of the normal size. You can avoid this mistake by describing the offer given. For example, by providing an illustration of how much cereal customers will get from the offer. So instead of telling customers what they'll save, tell them what they'll get for free. 3. Using industry jargon Next, the mistake you need to avoid in copywriting is using jargon related to your industry. According to Forbes, using jargon is easy to do in copywriting if you are an expert in that field. However, not everyone can understand the jargon used. Avoid this mistake by using common word equivalents to explain the jargon you want to use. 4. Ignoring the use of persuasion techniques The goal of copywriting is to attract readers to do something related to the brand or product being marketed. Therefore, not using persuasion techniques is one of the mistakes in copywriting. Persuasion techniques can be used in various ways. For example, by appealing to the emotional side of the reader. When a reader feels emotionally connected to a piece of content, he or she is more likely to remember it, even if it disappears from view. Apart from that, you can also use various choices of conjunctions that emphasize the invitation. Explain the reasons why readers need to follow the invitation. 5. Carry out a trial copy The final mistake in copywriting that needs to be avoided is not testing. Neil Patel said that not all copy with a short structure is effective in attracting readers' attention. Sometimes, readers are actually attracted to copy that is written with a long structure (long copy). Therefore, the testing process is an important process to ensure what kind of copy is effective when presented to readers. The mistakes above seem trivial at first glance, but they can have a big impact in copywriting, you know. Therefore, avoid these mistakes by using various copywriting techniques.