Five Copywriting Content Formula

FIVE COPYWRITING CONTENT FORMULA In order for content or posts to attract high engagement, you must first know the right copywriting formula. Correct and effective copywriting can lead to clicks to brand pages, likes, and successful sales. Good copywriting is usually memorable, attention-grabbing, concise, and honest. 1. PAS Formula PAS is an abbreviation of: • Problem: show what the problem is. • Agitate: make the audience feel that the problem could get worse if not resolved, so it requires an immediate solution. • Solution: provide a solution with the product or service you offer. Here's an example: “Searching for answers on Google frustrated us because we only got one solution for all. Not to mention the lack of resources to explore alternative treatments. Therefore, we created SehatBugar, natural medicines supported by science and CantikBugar for modern Asian women.” According to Sleeknote, when implementing PAS, keep the problem statement short to capture potential consumers' attention. Then, go into the sentence why your product or service can fill that void and how. 2. 4C Formula According to Neuroflash, 4C stands for: • Clear: You must use clear language so that the target audience understands what you are talking about. For example short sentences and points. • Concise: Don't write an essay. Get straight to the point by using enough words. • Compelling (interesting): Capture readers' interest using stories, focus on their problems, and provide solutions. • Credible: Show the capabilities and advantages of your product to solve their problems. Publish your writing on well-known sites and post testimonials to prove that your product is the best. Here's an example: Uniq sandals adapt to your feet for a perfect fit. “The innovative two-strap construction and joints provide freedom of movement, safety and a sturdy structure. The lightweight midsole provides durability and comfort, while the rubber outsole keeps your steps safe. Two laces, one sole – that's the Uniq.” Apart from using the 4Cs, the footwear product copywriting above also uses a play on the word "that's Uniq". Promotional words such as “best” and “superior quality” are also avoided. This formula is versatile and suitable for both products and services. 3. AIDA Formula AIDA is an abbreviation of: • Attention: “What is this?” captivate the reader with a story, rhetorical question, or statement. • Interest: “I like this.” address readers' problems and provide new and interesting information. • Desire (desire): “I want this.” trigger certain emotions from within readers and make them want your product. • Action: “I will get it.” include a clear call-to-action. What should readers do now? (buy your product). Here's an example: “Candy Cane Motif Children's Socks! The sweetest gift for little feet. These socks with colorful candy motifs and a green background are perfect for warming your little one's feet during the holidays. Available in sizes 0-12 months to 7-9 years. Add to cart now!” According to Copyhackers, this copywriting formula can be applied to many content formats, such as advertisements, YouTube landing pages, email newsletters, and social media posts. The essence of AIDA is to try writing that is witty, spicy or strange to attract the reader's eye. After attracting your audience's interest, your next goal is to turn their curiosity into a desire to know more about your brand, followed by a call-to-action. 4. Five Question Formula What important questions would you ask before purchasing a new product or engaging in a new service? These include: • What would be in it for me if I listened to your story? • How will you do it? • Why should I trust you? Who is responsible for the promises you make? • Who are you doing this for? • What do I have to pay? Here's an example: “From the fertile plains of New Zealand, where livestock roam free and are free from stress, DogMeal was born. Hypoallergenic, high in animal protein, iron, essential nutrients, collagen, and supplemented with rose hips, Manuka honey and kiwi, your dog will get a 100% natural diet. This is the best choice for growing and sensitive dogs. With DogMeal, your dog's health, strength and beauty will increase.” The dog food market is already busy with many players, but many people are willing to spend a lot of money for their pets. The copywriting above shows how Kibble is better than other brands. This formula is especially useful when you are in a saturated market and need to convince customers of the differentiating factors of your product or service. 5. ACCA formula ACCA is an abbreviation for: • Awareness: Create awareness about what problems your product can solve. • Comprehension: Help the audience understand the reality of the problem. • Conviction (belief): Convince them to solve the problem. • Action: Make them act. Here's an example: “HairShoulder is a shampoo that nourishes hair from the roots. Not producing a lot of foam, this shampoo still provides the vitamins your hair needs. HairShould will protect dry hair, nourish hair roots and scalp, and overcome dandruff problems. Provide the best nutrition and vitamins for your hair. Buy now." If many copywriting formulas focus on how you can tell a story well, ACCA actually educates readers and then offers a diagnosis that leads to action. Start with the unique selling point (uniqueness) of your product, build it, then explain the advantages for ordinary people. Finally, enter your brand persona.