Images play on the habitus of their audience. The fifties brought mass marketing’s ubiquitous use of imagery, spurring on the permeation of everyday life by those who control the image. Of course, this isn’t simply limited to consumption purposes, though particularly in contemporary cultural studies we must be aware of the often-deceptive function that can be both attributed and distributed....
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Introduction Storytelling in modern cinema aims to achieve a beautiful visual display of colour, sets, wardrobe and so on. In most cases, these few props, wardrobe or setting can have deeper meanings, or “symbols”. With the greater understanding of semiotics, modern cinema has evolved from just storytelling, to making use of more items (clothing, props, setting, etc) to add symbolistic...
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All art, regardless of shape or form, is inherently political. This is a simple fact. Ryan (2018) asserts that art cannot exist within a vacuum of apoliticality, for “[the artist’s] ability to create art is shaped by [their] political environment just as much as art itself is.” This is especially true for art created within recent decades, where more and...
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Introduction A brand is often related as a name, term, sign, symbol or design, or a combination of these which is reflective of the goods or services offered by a seller or a group of sellers and to differentiate between them from their competitors. This essay helps to gain insight on the topic of Brand Semiotics. It explores the various...
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Semiotics is the study of culture and communication through conscious and unconscious methods that are used to understand areas such as advertising, retail and consumer behaviour (Lawes 2002). In contrast with traditional qualitative market research, semiotics looks to answer how perceptions, beliefs and attitudes towards products end up in peoples’ heads by using an outside-in approach (Lawes 2002). Throughout history...
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KINESTHETICS Architecture can be defined as the choreographic arrangement of space in relation to the moving body (Sama, 2011). Sama also stated that this “choregraphy” can be classified or understood in two ways: ergonomically and performatively. Performance choreography concentrates on the kinesthetic experience of the human body in space. According to the Cambridge Dictionary, Kinesthetic is connected or related with...
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INTRODUCTION This essay is based on a semiotics analysis on an American artist Childish Gambino’s music video titled THIS IS AMERICA. With the Aid of the semiotics signs through out the music video, the aim of this essay is to clearly inform what exactly transpires during the music video. Screen-grabs will aid in giving reference to actual meaning of the...
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In this essay, I am writing about semiotics, I will begin by explain what semiotics is and how it works, I will write about the semiotic approach according to Saussure, explain that there are two levels to sign, the denotative and connotative level and finally I will apply my knowledge on the semiotic theory on three selected photographs, the first...
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Understanding the way signs work Ever wonder what the study of signs and symbols and the relationship between them mean? Imagine having a picnic with a friend and you hear a buzzing noise you automatically come to the conclusion that the buzzing noise signifies that there is a bee nearby. This is called Semiology better known as Semiotics, “this is...
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The subject of criminology is often seen as more of a scientific field and the popular media that engages with crime sources their material from crimes that had occurred or theories that engage with deviance and criminology. However, the emergence of forensic semiotics have placed a new emphasis on the study of the relationship between criminology, forensic sciences, and the...
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Semiotics is an investigation into how to create meaning and how to communicate meaning. Its roots lie in the study of how meaning is generated by signs and symbols (visual and linguistic). It is a way of seeing the world and recognizing how we all collectively have a massive impact on the nature and society in which we live. Due...
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Introduction Storytelling and narrative have always been at the core of the human conscience that is full of curiosity about the world around us (The science of storytelling. Will Storr) Storr 2019). Narrative explains the world in a way that we can digest it, and visuals in the form of paintings, illustrations and various other images is yet another way...
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This paper will be discussing how semiotics in musical videos affects audience emotions. Visual resources are nowadays very popular in the music industry because they add more meaning to artists work. Thanks to the technological revolution this great advance has been produced and since then, the artists use the visual media as a form of communication, so they use visual...
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Ferdinand de Saussure (1857-1913), he is considered one of the founding members of 20th century linguistics as well as being one of forefathers of semiotics. Another developer who helped established necessary moments within the difficult and detrimental beginning stages of semiotics, American philosopher Charles Sanders Peirce (1839-1914) and then later on Charles William Morris (1901-1979), these two American philosophers managed...
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Communication is a vital aspect of human interaction and is observed in all features of daily life from language, culture and signs (Fiske 2010, p. 2). So crucial is communication that its absence would mean the destruction of all human cultures (Fiske 2010, p. 2). John Fiske (2010) broadly defines communication as “social interaction through messages”. In particular, communication is...
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Abstract The “Perilous Attack” is a concept used in the video game “Sekiro: Shadows Die Twice”, being presented as an aspect of it’s combat system, shaping the way the game is meant to be played by its audience. The Perilous Attack can be analysed through the context of the theoretical field of Structuralism as well as Semiotics due to the...
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The Matrix, as a movie, is a perfect representative for an analysis of Structuralism presenting a reality that is torn between the two ideologies, The Matrix: the movie or the artificial world, the double life of the main character or the red and blue pill. Films create meaning by using structures (codes and conventions) as a language we can understand....
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“People ignore design that ignores people.” — Frank Chimero I believe the responsibility of an Information and Interface Designer, in principle, is to provide a seamless user experience. Usability and efficiency are both key constructs within user design. The task of creating this is very much harmonious and congruent with understanding human behavior. This is because of the reality that...
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Advertising is everywhere in our daily lives nowadays; during an average working day, people are surrounded by around 2,500 promotional campaigns. In this essay, we are going to explore how an advertisement is made using different kinds of signs that the reader must decode to understand the promotional meaning of the ad. We are going to investigate this system of...
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In such an era that information technology develops rapidly, media platforms have become the tools of mass communication and main data sources used by all to study about the society. There are many types of media such as Print Media, Broadcast Media, New Media and more. Media ought to be an independent body which give a function in reflect the...
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Advertisements are used by marketing teams to promote their products and increase sales, but there is a tendency to use stereotyping. We see individuals classed together in groups according to their gender, race and age. Gender stereotyping has been extensively used to portray women as dependent on a man for his protection and provision, (Eisend, Dens & De 2019), shows...
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Ringing in the New Year, on January 8, 2018, the fast-fashion retail company, H&M, began advertising their Spring 2018 wear online, however, one particular ad received much back lash from its social media users. The ad included an African American boy wearing a green hoodie with the words “coolest monkey in the jungle” alongside a Caucasian boy with an orange...
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For this project we had to investigate and research how we can make the National Museum of Cardiff more appealing to students in Higher Education. I engaged in research methodologies which helped me develop my independent research and analytical skills. To aid me in my research I used several methodologies. These include: Interviewing, Journey Mapping, Questionnaires, Semiotics and Ethnography. Interviewing...
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Before I begin my semiotic textual analysis, I will first establish the basis of my analysis with the use of semiotic practices and semiology. As we have learned from Saussure, semiotics is the study of signs and the systems governing them, for example, hand gestures, facial expressions, colours, typology, camera angles etc. In order to aid my analysis, I will...
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Roland Barthes is a French critic who distinguished two levels in which we can interpret signs. Barthes (in Hall 1997:39) says that in order to get meaning from an image we need to decode the signifiers into their suitable notions. The first level is the literal meaning of what the image is made up off. He (Barthes in Hall 1997:39)...
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Abstract This research aims to analyze multimodal in Apple smartphones billboards advertisements. The multimodal theory by Kress and van Leeuwen and generic structure analysis theory by Cheong were applied to analyze this research. The method used in this research was a descriptive research method. The data in this research were images uploaded by photographers of Apple’s smartphone billboards advertisements. The...
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INTRODUCTION Advertisements are ubiquitous; hence, these are seen in different forms such as print and electronic which make the advertisements more interesting, creative, attractive, and persuasive especially in terms of appearance. Cook (1992, p.5) says that advertising is a well-known type of discourse in the society. Moreover, it is well-established and it has also been progressing especially in the modern...
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Abstract This writing explains the symbols or signs in a short story, The Selfish Giant, written by Oscar Wilde, to explore the explicit meaning of the text. The writer chooses this short story, because the short story is used to examine students’ reading comprehension. This research applies Semiotic which discusses about symbols. The capabilities of students to identify the meaning...
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Roland Barthes explains semiotic analysis is studying signs and symbols and using them for interpretation. It is the process of viewing the signs, understanding what the signs signify, what they portray and communicate. According to Barthes’s theory of semiosis, there are two parts of the sign; the signifier and the signified. Signifier is the visible part of the sign, whereas...
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Abstract This essay aims to view the semiotic analysis in advertisements and critically analyze its impact. We will be critiquing two ads of Old Spice’s ‘The Man Your Man Could Smell Like’ campaign using semiotic analysis and then measuring the efficacy of the analysis. Through this exercise, we will see a semiotic analysis in action and recognize the drawbacks in...
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