101 Mobile Marketing Statistics And Trends For 2023

Top 10 Mobile Statistics

1. 80% of users used a mobile device to search the internet in 2019
2. 40% of online transactions are done using a mobile device
3. US mobile search ad spending was estimated at 28.12 Billion in 2019
4. More than 50% of websites are using responsive web design technologies that work for all devices
5. More than 3/4 shoppers use mobile devices along with physical shopping
6. By the end of 2019, mobile advertising will account for 72% of all U.S. digital ad spending
7. Nearly half of users read reviews of all purchases on their mobile phones
8. Website speed is important for more than half of the mobile users
9. Nearly half of mobile users switch to your competitor instead, after a bad experience with your mobile site
10. 3 out of 4 teens regularly make purchases online now.

Why Mobile statistics and trends?

Because the following statistics will show you that we will need well optimized, mobile-friendly websites and the location-based optimized information for our content to work better.

These statistics and trends are crucial bits of information for marketing. We bring you all the latest statistics and trends to help you with a good mobile marketing strategy.

Here are the top 100 facts for 2020 compiled!

What percentage of Internet traffic was mobile 2019?

In 2019, mobile devices accounted for approximately half of Internet traffic across the globe.

By Search Engines

• When it comes to United Stated, 63% of Google’s visits are via a mobile device.
• Globally, 63% of Yahoo’s visits are via a mobile device.
• DuckDuckGo Tops the with 65 percent of its users using a mobile device to access the DuckDuckGo search engine.

What is the most searched thing on Google in 2019?

1. Facebook 233,100,000 searches
2. Youtube 195,600,000 searches
3. Amazon 104,800,000 searches
4. Gmail 92,530,000 searches
5. Google 85,820,000 searches
6. Ebay 58,520,000 searches
7. Yahoo 56,670,000 searches
8. Weather 53,910,000 searches
9. Craigslist 50,220,000 searches
10. Yahoo mail 49,910,000 searches

Mobile Usage Statistics

• Global: 62% of users accessed the internet using their mobile phones.

• Global: By 2020, the number of smartphone users is projected to reach 2.87 billion.

• Global: In November 2018, Statisa measured that, mobile devices accounted for 48.2% of website traffic worldwide (excluding tablets).

• Global: By the start of 2018, consumers downloaded 178.1 billion mobile apps to their smart devices.

• Indonesia: Highest smartphone penetration: Mobile devices accounted for 90% of digital minutes.

• Global: Samsung devices owned the highest market share in Q1 of 2018: 23%

• Global: iPhone X was crowned as the best-selling smartphone in early 2018.

• 50% of smartphone owners now check mobile devices, first thing in the morning.

• Mobile ad blocking is increasing by 90% YoY.

• On average, 23 Billion SMS messages were sent daily in 2018.

• Consumers spending hit $930 Billion USD, using mobile payment applications _

• China had the highest number of smartphone users in 2018: 775 million

• United Kingdon had the highest number for smartphone penetration: 82.2% or 54 million smartphone users out of 66 million population. Followed by the Netherlands with 80% and Sweden by 79%.

• Average smartphone users used their phones for more than 4 hours a day.

Mobile Friendly Website Experience Statistics

• 57% of consumers said: A business with a poorly designed mobile website is not likely to be recommended
• Load Speed: 5 seconds or less, guarantee 70% longer viewing sessions
• Smartphone bounce rates are 37% compared to only 28% for tablets
• Google might now eliminate your webpage from rankings in a mobile search (SERPs) if your webpage is not mobile-friendly
• More than half of mobile consumers who are let down by a mobile version of a website think negative about the business itself
• It takes less than a second for a mobile user to reach an opinion about your website.
• Nearly half of users will stop using a website on a mobile device if they find content is useless or the layout is complicated
• 9 out of 10 customers are lost due to a lower mobile-friendly experience
• Slow loading images put off half of the users from using a webpage
• 2 second loading time for a webpage is a default standard for web page loading on a mobile device

Top 10 Mobile Traffic Statistics

1. Global mobile data traffic is more than 30 exabytes per month
2. By 2022, mobile data traffic is expected to reach 77.5 exabytes per month
3. Mobile devices now account for half of the web traffic globally
4. India is a leading example of the highest mobile-first online population, with 73.67 percent of webpages accessed via mobile phones
5. In 2019, Nigeria was ranked first with mobile devices usage, accounting for 73.73 percent of web traffic in the country.
6. In Africa, more than 60 percent of all web traffic was via a mobile device
7. In the US though, mobile makes up around 40 percent of online traffic
8. Most papular usage of mobile internet is for watching movies or videos online, followed by email and social media
9. Most downloaded apps in the App Store are Netflix, Tencent Video and Amazon Prime Video.

Mobile Traffic Statistics by region in 2019

1. Asia Pacific, 15.91 exabytes per month
2. Middle East and Africa, 3.25 exabytes per month
3. Central and Eastern Europe, 3.12 exabytes per month
4. North America, 2.5 exabytes per month
5. Western Europe, 2.06 exabytes per month
6. Latin America, 1.72 exabytes per month

Source: Statista

Most popular mobile messenger apps by usage 2019 (in millions)

According to Statista.com

1. Whatsapp, 1600
2. Facebook Messenger, 1300
3. WeChat, 1112
4. QQ mobile, 823
5. Snapchat, 294
6. Viber, 260
7. Discord, 250
8. Telegram, 200

How many monthly active users do Whatsapp have?

WhatsApp was the lead messenger app with 1.6 Billion active users monthly. This makes WhatsApp, the most preferred messenger app in the world in 2019.

Mobile Usage Statistics Among Gen Z And Teenagers

“When I got a phone, it was really important socially. It was like, oh my gosh, you’re accepted now. Everyone wanted to be your friend because you got a new phone.”
- Tweet This 

CYAN, AGE 17

• 1/5 or 20% of millennials open an app at least 50 times a day.
• 71% of teenagers watch an average of over 3 hours of videos online daily.
• 78% of teenagers now have access to a mobile device.
• Most 13-17-year-olds, as of 2018, got their first smartphone at an earlier age of only 13.
• 52% of all teens now use at least one messaging app.
• 51% of all teens use at least one social networking app.
• 70% of all teens regularly make purchases online.
• A friend's recommendation is No 1 influence factor for teenagers to make a purchase (huge potential for social media marketing).
• U.S. market size for GenZ was 44 billion. With GenZ now purchasing 70% of the time online and using smart devices, the current market size stands at 30.8 billion.
• 53% of teens now value social media followers equal to social currency.

Social Media Usage Statistics Among Mobile Users

• Pinterest is No 1: With 64% of referral traffic via smartphones and tablets.

• Instagram: The sixth-ranked photo-sharing app had 1 billion monthly active accounts.

• Most followed person: Footballer Cristiano Ronaldo was the most followed person with 145 million followers.

• Snapchat had 186 million daily active users worldwide.

• India was leading with the highest number of Facebook users: 294 Million in 2018.

• 66% of respondents from Brazil stated that they used social media as a source of news, the highest in the world.

• 39% of, most frequently used apps are of the social media category.

• 55% of social media engagement is on a mobile device.

• 2019 Estimates: Social network users globally will grow to 2.77 billion, up from 2.46 billion in 2017.

• 2019 Estimates: 72.4% of the worldwide online population will be accessing social networks.

• WhatsApp: Was downloaded approximately 66.6 million times.

• WhatsApp: Had 1.5 Billion accounts worldwide as of 2018.

• WhatsApp: Had 450 Million daily active users.

• WhatsApp: 100 Million voice calls made daily.

• WhatsApp: 3 Million companies are using WhatsApp for business.

Mobile Statistics For E-Commerce And Shopping

• 82% of customers use their mobile phones while making a decision about purchasing in-store.

• A good mobile experience improves the opinion of a brand: 61% of the survey people.

• 52% of consumers are put off with a business after a bad mobile experience.

• VERY IMPORTANT: 40% go to your competitor instead, after a bad experience with your mobile site.

• Still, 84% have experienced some difficulties making a transaction using a mobile phone.

• A slow page can result in a 97% mobile shopping cart abandonment.

• 80% of buyers used their mobiles inside a store for product reviews, price comparison, and alternative options and other store locations.

• 46% of people read reviews of all purchases on their mobile phones

• 62% of people use their mobiles for price comparison.

• Mobile-influenced offline spending was more than $1 Trillion.

• In 2018, mobile commerce sales were over $626 billion.

Mobile Advertising Statistics

• Global: Mobile ad spend is projected to hit more than $247 billion by 2020.
• Global: In 2018, mobile Ads accounted for 22.3% of Ad budget.
• Global: Mobile Ads Revenue of Twitter reached $3.58 Billion.
• Total mobile ad spends worldwide was above 59.67 billion U.S dollars.
• Mobile devices accounted for 61.9% of Google’s total paid-search clicks.
• US mobile search spending was $25.11 billion in 2018.
• Mobile search ad spending is estimated to be over $28.25 billion in 2019.
• In 2018, 87% of Facebook’s advertising revenue came from mobile.
• By the end of 2019, mobile advertising will account for 72% of all U.S. digital ad spending.
• YoY mobile Cost Per Click (CPC) was still on the rise in 2018. (up 31% YoY).
• 69% of digital media time is spent on mobile devices.
• 87% of Facebook’s Advertising Revenue, $9.16 Billion, comes from Mobile.

Estimated US Mobile Search Ad Spending Year on Year (In Billions)

• 2014, $8.72
• 2015, $13.62
• 2016, $18.54
• 2017 $22.18
• 2018, $25.11
• 2019, $28.25

Mobile Voice Search Statistics

Voice commerce represents the next major disruption in the retail industry, and just as e-commerce and mobile commerce changed the retail landscape, shopping through smart speaker promises to do the same.
- Tweet This 

John Franklin | OC&C Associate Partner

• 2 in 5 adults uses mobile voice search at least once a day.
• 1 in 5 adults uses a mobile voice search at least once every month.
• 9% of 55-64 surprisingly also use mobile voice search.
• Voice search comprised of 1.8 Billion of the retail segment in the US
• 1 in 5 searches on a mobile device is of voice nature.
• Android searches comprise 25% of US voice searches.
• 60% of smartphone users had tried voice search at least once in the past 12 months.
• 55% or more than 50% of teenagers are using voice search daily.
• Mobile voice-related searches are 3 times more likely to be location-specific.

Mobile Search Statistics Via Apps And Browsers

• 48% of buyers use mobiles as the first point of contact to start their search.

• 69% of 18-39 definitely use mobile devices to research products before purchase.

• Mobile devices account for 53% of paid-search clicks.

• US mobile search spending was $25.11 billion in 2018.

• 2019 Estimates: US mobile search spending will hit $28.25 billion.

• Google-owned 95% of the market of all US paid search on mobiles.

• Mobile paid search market share: Google: 95%, Bing: 3% smartphone, Yahoo: 1%. _

• 75% of Google mobile search ad revenue came from Apple devices.

• 8% or 1 in 10 mobile searches for local business information result in a purchase.

• Most important mobile website features:

1. Products List,
2. Opening hours,
3. Price list

Mobile Statistics For Local Search

• 40% of all mobile searches are for a local business or interest.

• 88% of consumers, searching for a local business using mobile devices end up calling or visiting the business.

• 46% of all searches now on Google are for local information.

• 33% of a mobile phone search for local companies is for the business location.

• 66% or 2 out of 3 smartphone users are more likely to purchase from companies with customized location information.

• Comparable searches without using "near me" keywords have grown by 150% YoY.

• US local advertising revenues have exceeded $200 billion.

• 40% of local advertising revenues are spent by brands to localize their advertising campaigns.

• Brands that improve the accuracy of location information by only 20% see conversions rate increase by 216%.

• 61% of consumers contacted a local business with a mobile-optimized website.

• By 2021, mobile devices will account for $1.4 trillion in location-based sales.

• 71% of customers look to confirm the address before visiting a new store using their smartphones.

• 88% of customers for local search trust reviews.

• 68% of consumers provided a local business review upon request, using a mobile phone.

• 85% of consumers read and trust online reviews on mobile phones as much as personal recommendations.

• 73% of consumers trust a local business more with positive reviews.

• 49% of consumers now consider a minimum of a four-star rating before they engage with a business.

• ‘Quantity of reviews’ is now the second biggest factor, at 46%.

• Businesses who respond to reviews are considered reliable by 30% of consumers.

Closing Thoughts

Smartphones are taking over very fast and we know from experience that if we won't adapt, we are done.

The voice search, artificial intelligence, coupled with smartphones is the next big thing shaping everything in this age.

We are rapidly approaching where the majority of the consumers will be reachable via their smartphones and devices.

This clearly shows that every business will need the following:

• well optimized, mobile-friendly websites
• Location-based optimized information
• And a good mobile marketing strategy

Many companies are already adopting a mobile-first approach and Google itself is pushing for it.

With the Internet of things, BusinessInsider predicting: There Will Be 4 Devices for Every Human on Earth and the younger population and Gen Z who consider internet-connected devices as an extension of their bodies it will help to be an early adopter.