Dimensional Framework (Qualitative vs Quantitative) Quantitative a. Answer the Question(s)...  "How Much?" and "How Many?" b. Helps to Identify  Tren  Issues c. Data is Presented as  Numbers,  Graphs, and  Tables d. The number of participants you need...  Is generaly more than 30 people e. Analysis is done using...  Mathematical and statistical analysis f. Level of insights gathered  Breadth Qualitative a. Answer the Question(s)...  "Why" b. Helps to Identify  Motivations  Beliefs  Behaviors  Opportunities c. Data is Presented as  Words (narrative),  Picture audio, or  Video d. The number of participants you need...  Can be small (as few as 5 to 8 participants). e. Analysis is done using...  Categorization and Interpreration including techniques like qualitative content analysis, thematic analysis and discourse analysis. f. Level of insights gathered  Depth When we learn how to cook, we need to learn about : 1. Quantitative  How many grams of flour are needed?  How long should I cook pizza in the oven?  What is the right oven temperature for cooking pineapple cake? 2. Qualitative  How to knead the dough?  Why do I need to grease the pan with butter before putting the dough?