Business Models and Core Competencies of Google, Apple, and Facebook. There have been different business models in the market. However, Apple, Google and Facebook is the key companies which are in top list of dominating the user internet experience. Due to their dominance in the market it has led to rise of importance of Comparing the business models and core competencies of the three companies to identify the secret behind their dominance. Facebook has shifted from the traditional method which is common to consumer products and created a “consumer platform” which helped many consumers which were there. Its model is greatly visualized with value proposition. This is confirmed because when you login to Facebook there are many offers, and it creates a sense for a person to choose from because their peers are already using them. Besides, the concern is not only to enter Facebook to advertise but also for socialization with other people and also is a platform where people get information from their customers without any intermediary. Facebook core competencies is to create a larger networks where a group of peers use having intelligent algorithms to “suggest” people that a person may know. Besides, Facebook has attempted to create a “life album” kind off where it is having its own timeline and photo functionality. The photo features was well received by the targeted audience and thereby led buying of Instagram which key role is to broadcast photos to a large group of people. Google works with the concept that in the coming days the devices running applications and other internet applications should be a small portion of what they are costing now but instead the revenues produced will be from the in-app advertisements. The core competencies of google is emphasized on in software engineering which is highly based on indexing and maintenance of scalable hardware infrastructure. Moreover, the organization has a culture of innovation. Google possess a small amount of key things and they are indexing technology ,Google ads and Google Mapping program and it situated on the key products the organization has created a great amount of end-products. Apple organization has greatly emphasized on generating a strong hardware for the internet future which has greatly boosted them in the competition through prioritizing on the hardware which ease mobile computing. The Apple core competency is through how they implement elegant and functional designs. The consumer advantage is to get a product which perform intuitively thereby causing everybody around to be envious. Other organizations has made an attempt to imitate Apple yet their attempts has not borne fruits since Apple has copied that design success from computers, music players, cellphones and their stores.

Business Models and Core Competencies

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