Innovation and Design Thinking

INNOVATION AND DESIGN THINKING Q. No 1 2 3 4 5 6 7 Questions Design Thinking is: (a) Thinking about Design (b) Designing ways in which people think (c) Asking users to solve problems (d) Defining, framing, and solving problems from users’ perspectives What are the steps of the design thinking process? (a) Understand > Draw > Ideate > Create > Test (b) Empathise > Define > Ideate > Prototype > Test (c) Empathise > Design > Implement > Produce > Test (d) Understand > Define > Ideate > Produce > Try Design Thinking is a Linear Process True or False? (a) True (b) False A college is redesigning its website Current students are the main users of the website Which one of the below elements should definitely be on the website? (a) College rules and regulations (b) Information on faculty members (c) Information about courses (d) Alumni details Aravind Eye Care System (AECS), an Indian eye care provider for millions of low-income people has been using design thinking in its approach for a long time. Which of the below statements are examples of design thinking at AECS? (a) AECS provides buses from remote locations to the AEC center to provide transportation to its users, the poor people as they can't afford these (b) AECS has developed a manufacturing facility which enables providing lenses at a fraction of cost than the market price (c) AECS has been using telemedicine trucks to enable expert advice from doctors at hospitals (d) All of the above Which of the below firms is associated the most with Design Thinking? (a) Ikea (b) Ideo (c) Idea (d) Ikei Design Thinking typically helps in _______ (a) Innovation (b) Data Analytics (c) Financial Planning (d) Operational Efficiency 8 9 10 11 12 13 14 15 16 One needs to have professional training in design to become a design thinker True or False? (a) True (b) False Which of the following well known consulting firms are offering Design Thinking as a solution? (a) Mckinsey and Co (b) BCG (c) Bain and Co (d) All of the above Which of the below is incorrect? (a) PepsiCo has turned Design Thinking into its strategy (b) GE Healthcare has built a MR scanner for children using Design Thinking (c) AirBnB avoided bankruptcy and turned profitable using Design Thinking (d) Google has a 3 step process to bring about new innovations (e) All of the above are correct What is the first step in the Designing Thinking Process? (a) Empathise (b) Define (c) Ideate (d) Prototype After you empathise, the next step is to …… (a) Prototype (b) Define (c) Test (d) Ideate After you define the problem, the next step is to… (a) Test (b) Prototype (c) Ideate (d) Empathise After you Ideate, the next step is to… (a) Test (b) Prototype (c) Define (d) Empathise After Prototype, the next is to… (a) Test (b) Define (c) Ideate (d) Empathise You would interview people to gain an understanding of how they feel during the … Stage of Design thinking (a) Prototype (b) Define (c) Ideate (d) Empathise 17 18 19 20 21 22 23 24 25 26 What is Design Thinking? a. A method facilitated by UX designers b. A process for creative problem solving c. A process to teach design to non-designers d. A methodology developed to discard old design methods Which of the following principles are not considered for design thinking? a. Embrace Experimentation b. Human-centric design c. Profit-centric d. Pattern identification for problem solving To empathize, one has to a. Observe b. Engage c. Listen d. All of the above Which of the following are NOT tools of visualization? a. Maps b. Images c. Stories d. Videos _____________ storytelling is the most compelling type of story a. Aural b. Visual c. Textual d. All of the above What happens in the test stage of design thinking? a. You conduct a written test of your design team. b. You allow consumers to test a product or service. c. You engage in internal testing with employees. d. You test products designed by competitors. Collecting _____ is an important portion of testing a prototype in the test stage of design thinking. a. Pictures b. Money c. Feedback d. Emails Mind maps are used to ________ideas a. Generate b. Visualize c. Structure d. All of the above Journey mapping is also called _________ mapping a. Path b. Experience c. Conduct d. Feedback Which of the following are NOT tools of Design Thinking? a. Co-creation b. Prototyping 27 28 29 30 31 32 33 34 35 c. Mind Mapping d. Online Marketing Which of these are NOT components of a mind map? a. Branches b. Arrows c. Central Idea d. All of the above are components Journey mapping maps which phase of activity of service for a customer? a. Before a service b. During a service c. After a service d. All of the above _______________is used with the objective of identifying needs that customers are often unable to articulate. a. Mind mapping b. Experience mapping c. Story telling d. Rapid Concept Development Value chain analysis examines how an organization interacts with value chain partners to ________________ new offerings. a. Produce b. Market c. Distribute d. All of the above A prototype is a simple experimental model of a proposed solution used to a. test ideas b. validate ideas c. Both d. None of the above A hypothesis is ______. a. a wished-for result that the researcher concludes the research with b. a complicated set of sentences that pulls variables into proposed complex relationships c. a conjecture that is grounded in support background originating from secondary research d. None of the above Learning launches are designed to test the key underlying value-generating assumptions of a potential new-growth initiative in the marketplace. a. True b. False c. Cannot be said What is your first model/design of a product called? a. Draft b. Rough Draft c. Prototype d. Practice Design To Ideate is a. To rapidly change.