Terms in the World of Marketing

TERMS IN THE WORLD OF MARKETING A. Contextual Marketing The first marketing term is contextual marketing. This is a marketing term that describes a condition of providing the right content at the right time based on potential consumer preferences. These potential consumers have gone through a consideration process based on consumer behavior and brand awareness. Contextual marketing also has benefits. The benefits can provide more effective results for business people regarding the accuracy of the distributed advertising targets. Advertisements are created to provide product education to consumers so they can find out more. B. Lookalike Audiences The next marketing term is lookalike audiences. You can see this term applied on social media such as Facebook. This term originates from a feature used to target advanced consumers in providing advertising services that exceed basic targeting capabilities. Basic targeting capabilities are usually based on the interests, behaviors, and demographic data of the consumer data itself. Lookalike audiences are also used to capture new consumers who are similar to regular consumers. C. Quality Score The next marketing term is quality score. This term describes the ranking situation on Google AdWords and can display relevant data based on keywords. The use of marketing in the digital era relies on Google based on Search Engine Optimization (SEO). Quality Score is also a term that is closely related to Pay Per Click (PPC), Click Through Rates (CTR), Ad Copy, Landing Page, and other activities related to Google AdWords. D. Lead Generation The next term in marketing language is Lead Generation. This term is related to activities to attract the attention of foreigners to get to know more about the products offered. The goal is for these foreigners to become potential consumers for the business being run. This term is closely related to the acquisition of new customers and is related to business expansion. E. Call to Action (CTA) The next term in marketing language is Call to Action (CTA). This term is used in the use of promotional content, both in blog content or social media. CTA aims to move consumers' hearts to find out more about the products provided. The goal is to strengthen customers' brand awareness of the company or product provided. F. Landing Page Another term in marketing language is landing page. This term aims to direct consumers to the website page that has been created in order to increase the web traffic itself. This term is related to the digital marketing process by using social media such as websites, Instagram, and others as a tool for marketing. The goal is the same, to increase brand awareness. G. Affiliate Marketing Affiliate marketing is a term in marketing language. This term refers to the process of getting a commission by helping to promote a company's products. This term describes consumers who not only buy products, but also help promote them. By helping to promote the product, consumers can also make money from the commissions they get. H. Remarketing Remarketing is also a term commonly found in marketing language. Not all consumers who visit a website or social media make a purchase. Therefore, remarketing activities are needed. The goal is to move the hearts of consumers to make a purchase. I. Conversion The next marketing term is conversion. This term refers to a situation where consumers will take action according to the company's wishes. This term is related to the CTA released by the company. Conversion is a parameter related to the success of digital marketing efforts made. Conversion also shows the number of consumers who visit the website and take actions that benefit the company. J. Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) aims to convert website visitors into regular consumers. The number of website visitors who then become consumers is known as the conversion rate. A low conversion rate indicates that many potential consumers do not convert. This means that potential consumers only visit the website, but do not take any action expected by the company. K. Consumer Acquisition Cost (CAC) Consumer acquisition cost or CAC is the cost incurred by the company to get new consumers. Activities related to market research, advertising, and content marketing certainly require costs. This cost is referred to as the term CAC. The purpose of this CAC is to increase revenue for the company itself. L. Cost Per Acquisition (CPA) The last term in marketing language is CPA or Cost per acquisition. Cost per acquisition is a term to describe the cost of acquiring consumers when clicking on a link or making a purchase activity on a blog or website. CPA itself is a term that describes the return on investment from marketing actions based on the total expenditure of digital marketing costs with front-end conversions.