Product Positioning: Shaping Perceptions

PRODUCT PLACEMENT Creating an imaginary image of the product in the customer's head is the process of positioning. The first impression the target audience gets of the brand is shaped through positioning. To put it more simply, a customer's impression of a good or service is influenced by its location. A marketing tactic called "product positioning" aims to expose products to various target audiences in the most advantageous manner. Positioning a product may be influenced by a variety of ingredients. Advertising, the media utilised for advertising, product design, and even product pricing may all work together to position a product favourably for the target market. Stages For Product Positioning 1. Know your target market well 2. specify the features of your products. 3. Unique selling proposition 4. Know your competition 5. Develop a brand marketing plan 6. Keep your brand's stance 1. Clearly define your target market. Before learning about their demands and preferences, marketers must clearly identify their target market. Every individual has a different set of needs, desires, and interests. Nobody ever has the same thought twice. • Recognise what your clients anticipate from you. • Articles must accommodate consumer preferences. 2. List the features of the product. The merchants themselves must have a thorough understanding of the benefits and features of the goods. It's true that you can't sell something unless your 100 percent sure you can sell it. For instance, if a vendor uses a Nokia phone in their advertisement, that vendor must do the same. 3. Unique selling proposition Every product needs to have at least a few unique selling points. Companies must create USPs for their brands and effectively communicate them to the target audience. Marketers must understand the best applications for their goods. Find out what advantages articles may provide customers. What use does "Dandruff Shampoo" serve? The purpose of shampoos with the "Dandruff" label is to eliminate dandruff. The product is positioned this way in people's perceptions. To boost the body's natural defenses and combat stress, disease, and infection, people purchase "Dabur Chyawanprash". This is how the customer imagines Dabur Chyawanprash to be. 4. Brand marketing strategy Pick the right advertising topic. Use memorable slogans. Advertising shouldn't mislead consumers, and marketers should place a strong emphasis on the advantages of the product. 5. Brand marketing approach Pick the right advertising concept. Use memorable slogans. Advertising shouldn't mislead consumers, and marketers should place a strong emphasis on the advantages of the product. 6. Keep your brand's stance • In order to keep their positions profitable, traders need to maintain a good quality of living. • Don't ever sacrifice quality. · Steer clear of cutting prices unexpectedly. • A Mercedes won't be the same if the cost drops below a specific threshold.