3.5 Data Presentation

How does Tik Tok use the data? It uses algorithms to analyze all the user data and tracks user interactions on videos It also uses the data to find patterns in the users history which might show their interests and behavior Then they create personalized For You Pages (FYP) for every TikTok user It also recommends videos based on the users previous app interactions It also targets specific ads and recommendations to users FYP based on their previous data Overall it increases the users engagement by showing users enjoyable content. How does Tik Tok collect data? Tik Tok collects data every time the user interacts with the app and stores it in their database. Ο Examples: Buying items from the TikTok shop Sharing, liking, or reposting video content Posting stories or posts The account that the user follows Works Cited "Behind the Screens: How TikTok Uses Your Data." Federal Employees Benefit Association, 15 Jan. 2026, febabenefits.org/blog/how-tiktok-uses-your-data-behind-the-scenes/. Cross, R.J. "Demystifying Tiktok Data Collection." Demystifying TikTok Data Collection, 2023, pirg.org/articles/demystifying-tiktok-data/. "Tiktok's New Privacy Policy Is Sparking a Backlash. Here's What to Know." CBS News, CBS Interactive, www.cbsnews.com/news/tiktok-new-terms-of-service-privacy-geolocation-pers onal-information/. Accessed 9 June 2026. Concerns about storage and security Because TikTok provides personalized content, users often have concerns about their privacy and how their data is stored and are concerned the security of their personal information. 0 0 Some examples of this are Tik Tok taking data from minors (under 18) who have Tik Tok accounts without parental consent Tiktok is also owned by a Chinese company, and there are concerned that Chinese laws can require TikTok to share data with the government. Users also are concerned that TikTok could be used for surveillance or espionage. 8