University:
California State University, Northridge
Course:
MGT 635 | Human Resource Management
Academic year:

2024
Views:

77

Pages:

2
Author:

Amel S.

SIX SKILLS A COPYWRITER MUST HAVE A copywriter is responsible for arranging words into short sentences for attractive promotional purposes. So, to become a reliable copywriter, special skills are needed. Like skills for other professions, there are hard skills and soft skills that must be possessed first. A. Hard Skills That Copywriters Must Have 1. Writing ability According to the Content Marketing Institute, as a copywriter, the main skill needed is writing ability. Of course, this is different from content writers who are used to writing articles on websites. A copywriter is required to be able to write short and concise writing, but still attract the reader's attention. One thing that can be used as an indicator is that you can make a complicated topic easy to understand. 2. Create an interesting headline It cannot be denied that the headline is the part that many people read first. So by creating an interesting headline, the possibility of the promotional content of a product being read will be greater. 3. Strong vocabulary Because you have to be able to create sentences that are interesting and tend to be short, a copywriter must have a strong vocabulary. Of course, readers will get bored if you use the same words to promote a product. B. Soft skills that copywriters must have 1. High curiosity Another copywriter skill that you need to have is high curiosity. As the person responsible for writing writing that can attract readers in a short and concise manner, the copywriter must know the product in more depth. This is so that what is written can be effective, but still provide the information needed. At least, when copywriting, you can answer questions like what, who, when, where and how regarding the product. 2. Prioritize reader comfort Sourced from Express Writers, a copywriter must understand what readers want. Readers certainly don't want to read too long and long. Therefore, you have to pay attention to the correct sentence structure in order to become a good copywriter. Another thing that must be understood is that most readers consume content via smartphones. So, make sure your writing is comfortable to read through this media. 3. Able to know the target audience Next, the copywriter skill you must have is understanding the target audience. The ultimate goal of a copywriter is to arouse readers to a product. Therefore, the writing must also be tailored to the target audience of the product. Don't let the writing you write be different from the product you want to sell. For example, you make copy for professional purposes, but you use casual and slang language. This will certainly make the copy of your product inappropriate.