Getting to Know Conversational Copywriting

GETTING TO KNOW CONVERSATIONAL COPYWRITING Do you want to get closer to your audience? If so, conversational copywriting is a technique you should try. Even though it makes the audience and brand more familiar, this technique can also be used for B2B companies, you know. In fact, this business model requires you to look official and professional. Indeed, what is conversational copywriting? How do you apply it in writing? A. What is conversational copywriting Conversational copywriting is a copy writing technique. Launching Copywrite Matters, as the name suggests, it requires you to write like you speak. Well, whether you realize it or not, the language when writing and chatting can be different. When speaking, the language you use is closer and more familiar. This feeling is reduced, even lost, when writing or typing. Of course, that doesn't mean you have to write down everything you say. When chatting, there are words that feel strange when typed. Therefore, there remain some adjustments. 1) Adapt to the market Everyone certainly has a different way of speaking. Their age, level of education and hobbies have an influence on all of this. So, what about your audience? What is their style when speaking? Of course you have to adapt your copy writing to this. If your audience is high school teenagers, they will certainly be less interested in the language style of married adult men. Therefore, first find out your audience's speaking style. After that, do conversational copywriting according to the characteristics of their conversation. 2) Use stories Storytelling can also be used for writing conversational copy, you know. If told correctly, stories can increase engagement between your brand and your audience. 3) Keep sentences long Whether you realize it or not, your sentences when you speak tend to be short. Therefore, pay attention to this, OK! As an illustration, use a maximum of 13 words in one sentence. Of course, you can adjust these rules to suit your individual situation. 4) Avoid jargon Talking a lot of foreign terms makes people look smart and professional. Unfortunately, this is not in line with the goals of conversational copywriting. You actually look like you're writing, not chatting. Therefore, choose the right words, OK! Avoid jargon that is too complicated. Choose words that are commonly used and frequently heard by your audience. B. Benefits of Using Conversational Copywriting Techniques So, now, why should you use this technique? Marketing Buzz has the answer. The benefits of conversational copywriting techniques are: 1) Appropriate for web writing We tend to rush when reading articles online. Instead of paying attention word for word, many people read the text quickly. For this reason, you need to make writing more like chat. Through this writing technique, your audience will most likely listen to your writing well. Their speed reading technique can also be reduced. 2) Show empathy By writing in the reader's style, you appear to be paying attention to them. You can also get closer to the audience. This can certainly be a plus for your brand. By approaching, the audience can turn into leads, and ultimately buy your product. 3) Close to the audience, even for B2B companies Who says B2B companies have to be formal? In fact, this assumption is not correct, you know. With conversational copywriting, you can get close to your audience. Of course, you still have to maintain professional language use. Look for opportunities to use language that is relaxed, but still official. Keep everything in line with your tone of voice, okay?