University:
California State University, Northridge
Course:
MKT 348 | Consumer Behavior
Academic year:

2023
Views:

24

Pages:

2
Author:

Mahmoud M.

Consumer behavior notes Understanding the Consumer Consumer Behavior: The Service Environment and Service Process or the Strategies They Use to Select and Dispose of Products to Meet Needs Examine the impact of these processes on consumers and society, changes reviews, purchases, purchases with gestures identify: need Identify needs, drives, and wants, psychological need drive: internal locus of control = actively seeking work; External Control: Miscarriage, Fate, External Factors Data Analysis: Internal Data Analysis, External Data Analysis Consensus Determines How People Find and Enjoy: Select Recommendations, Select and Select Recommendations Select Ads: Customers find and see only the information they are interested in Select 4 save: customers only remember what they really want to remember Perception options: people scan or change feelings that are inconsistent with previous needs and beliefs, Sending News and Information Customer Interaction and Decision Making: High: High Satisfaction, Good Process: Strong Attitudes and Purchasing Intentions; Low: Creates less attention, equipment performance, poor behavior and uses additional instructions. Decision Making: Limited Decision, Bad Decision, Continuation Decision, Impulse Purchase Impulse: Just Buy, No Expectation, No Information Habit: I already decided, buy a product without thinking Problem solving: Limiting problems Spending a lot of time, analysis Factors influencing the customer search process: Perceived Results, Continuous Solving: Continuous Behavior, Continuous Solving, General Problem Solving High Interest: Infrequent Purchases, 4 low pressure files, 4 high pressure 4 prints. Participation: frequent, inexpensive, low risk, little information Lifestyle: activities, interests, thoughts - how people perceive things Item Fact or advice: performance, psychological risk, financial risk Professional brand or service product/service assistant, store / service Evaluation of alternatives: attribute sets: universal (all possible options), undo (in play), awakened (you should evaluate and think about Brand) Alternatives Evaluation: Process - Evaluate, Decide Features: What to Do You Will Buy - Purchasing, Where to Buy: Reason, Time, Physical Environment After Purchase: Customer Satisfaction, Satisfaction, and Customer Satisfaction 444 Customer Satisfaction Contact: 4 Return Guarantee, Hope