University:
California State University, Northridge
Course:
MKT 348 | Consumer Behavior
Academic year:

2023
Views:

9

Pages:

2
Author:

Mahmoud M.

Consumer behavior notes Consumer behavior is the study of the processes involved in selecting, purchasing, using or disposing of goods, services, ideas or information from individuals or groups. Neoclassical Economic View: Producers produce goods (goods) at a price and consumers use the value of these goods through the act of consumption - All factors related to supply and demand Research Usage: - Providers Consumers - Businesses are not only producers, but also they create user experience by collaborating with customers - Customers buy products because of their experience, not because of their physical structure, and the services they offer (such as clothing, electronic entertainment, and recreation) Customers: Everyone is a customer and we drink from the moment we wake up. - Understanding various consumer decisions, such as Yes, How, Why, Why, How, When = and what to Buy, Understanding Consumption and Disposal of Goods, Services, Ideas, Activities and When - These decisions are a vacuum, in this lesson ' Here we will look at the many factors that influence behavior. General Methods in Marketing Research - Problem Statement - Methodology - Data Collection - Data Analysis - Introduction Step One: Definition Objectives and Research Questions - Ask Important Questions Business Questions and Answers What is the purpose of Marketing Research? Business segment How do I create my new product? Submit. Impact plans What are "My" TV user features? How should I pay for my products? Step 2: Research design - Differences Hear what people say See what people are doing Use existing data Few customers review Examine a large client sample Questions: Which process will be relevant to your specific question research? - Business research tools: Surveys, Interviews, Workgroups, (field) experiments, surveys, buy panel data, business database - Basic data: collected and used by research centers for their own purposes