University:
California State University, Northridge
Course:
MKT 348 | Consumer Behavior
Academic year:

2023
Views:

22

Pages:

2
Author:

Mahmoud M.

Consumer behavior notes Long-Term Memory - Retains Information Forever After Transferring From STM - Infinite Capacity - Collaboration of Organizations: Post processing Cerebral Cortex: How STMs and LTMs Are Related: 4 Important Sessions in Memory List b/c them LTM Time to convert to - Return results: items in memory list are fine b/c still in STM Obvious impact on Brand names and job transactional memory: - Encoding: Data is entered as memory enters accept known Transferred information is easily being associated with other stored information encoded Memory Coding Marketing Impact - Products from the brand are like-thinking and Type/presentation service seems to be more easily stored in encoded memory by supporting gender type Use more abstract names Simple memory operation: Storage: To specific relationships Information stored in memory in a network of organizations containing information based on information Most information is associated with groups. Consumers have opinions about products, manufacturers and retailers. How can we remember? - Retrieval Tips - Concordance between Encoding and Retrieval - Context-Based Memory How Do We Retrieve Memory? Sensory, Short-Term, Long-Term Motivation: Intrinsic Arousal Two Components: Orientation: All Motivations Are Goal-Oriented Effort: How Much Do You Want to Complete the Goal Affects a consumer's effort to process information? Decisions acting reduces/removes demand - Desirable end state = customer's goal - Product/Service reduces and provides Desirable End State Desired. Made of unrealized goods and the difference between real and good condition