Assignment (Company POLC)

C. INTRODUCTION The company chosen for this case analysis is Mamee Double-Decker Malaysia Berhad. Mamee was founded in 1971 by Datuk Pan Ching Hin and headquartered in Malacca. Mamee DoubleDecker is a leading food processing company in Malaysia. It is mainly engaged in the production and marketing of instant noodles, snack, and dairy products. Such as its popular favorites, Mister Potato Chips, MAMEE Monster snack, and MAMEE Chef. Mamee Double Decker not only sells its product locally but had penetrated the international market as well. Today Mamee products are exported all around the world to more than 80 countries and area it serves includes Asia, Middle East, Africa, America, Europe and Oceania. Products produced by mamee are popular and well known to most households especially children. MAMEE Double-Decker has established manufacturing facilities in Indonesia and Myanmar. These facilities have been awarded with various safety and hygiene certification such as, ISO 9000s, HACCP and Halal certifications. Motivated by the commitment of its employees, MAMEE Double-Decker has been recognized by various industry organizations for its achievements in the home-grown food industry. D) MAIN BODY OF REPORT i. Planning Planning is the process of identifying and optimizing the use of resources within a company. It helps plan for the future, as it guides the organization's decisions and helps plan for the coming months and years. i.a. Vision and Mission statement A vision statement is a statement that describes the organization's future state. For example, what the organization aspires to be in the future. As a result, it is a long-term aim that guides the company. In contrast to the mission, it describes the organization's current situation as well as its key goals or objectives. It contains detailed information about the organization's work, including what it does and how it does it. i.a.i Vision Statement The vision of Mamee Double-Decker is to be a leading regional food brand that is valued and trusted by everyone. i.a.ii Mission Statement The mission of Mamee Double-Decker is to bring joy and excitement via food experiences. i.b Strategies Planning Mamee Double-Decker strategy is to be the number one or two brand in every market segment where they operate by providing nutritious food products of superior value and taste, as well as providing a trendy, innovative, yet sensational eating experience with an emphasis on very high-quality products. Mamee Double-Decker will do this through strong management and personnel engagement in order to meet the ever-changing demands and expectations of their customers. So, currently Mamee DoubleDecker is using Porter’s Generic Strategy, which are: 1. Cost Leadership Strategies (Type 1 and Type 2) When there are few ways to achieve product differentiation, when buyers don't care about differences between brands, or when there are a large number of buyers with significant bargaining power, Mamee Double-Decker's strategy of striving to be the lowest-cost producer in an industry can be especially effective. Mamee-Double Decker manufactures the lowest-cost goods and so has the highest profit margin. Consumers are undeniably drawn to products with inexpensive prices. However, this does not imply that Mamee Double-Decker's cost leadership strategy will always result in a low-priced product. It just lessens the cost of production as much as possible. Mamee instant noodles, for example, are less expensive than Maggi instant noodles. 2. Differentiation Strategies (Type 3) In contrast to cost leadership, differentiation strategy is a good idea. While cost leadership seeks to set the lowest feasible costs for a product, differentiation seeks to provide consumers with things that are unique in terms of quality and attributes, rather than the lowest price. Mamee Double-Decker is differentiating their products in a variety of ways to compete with the competition, and the strategy should be difficult to copy. The goal of differentiation is to get the attention of customers or to get them to buy something. Because customers may grow highly connected to the differential features, a successful differentiation strategy allows a company to charge a greater price for its product while still gaining customer loyalty. Mister Potato, for example, comes in a variety of flavours including barbecue, tomato, hot & spicy, original, union, vegetables, grill, and crispy. 3. Focus Strategies (Type 4 and Type 5) A successful focus strategy requires an industry area that is large enough, has strong growth potential, and is not critical to the success of other big competitors. When consumers have specific preferences or requirements, and when competitors are not aiming to specialize in the same target sector, focus methods are most effective. Mamee Double-Decker's strategy is to focus on a small segment in order to fully understand and serve its market, and within that segment, to try to obtain either a cost advantage or differentiation. Mamee Double-Decker believed that by focusing and understanding each set of consumers, it would be able to better provide products and services that meet their demands. Mamee Double-Decker is focused on the needs, wants, and preferences of consumers or buyers in order to provide them with the finest rates and quality. For example, Mamee Monster was the first product of Mamee-Double Decker in 1991, and it is still in high demand today. ii. Organizing Organizing is a process that starts the implementation of plans by defining positions, establishing working relationships, and efficiently allocating resources to achieve the indicated and desired outcomes. As a result, it is a process that coordinates human effort, gathers resources, and merges both into a coherent whole that can be used to accomplish certain goals.