Outline Tesla Motors

Tesla Motors Outline Tesla Motors 1. Introduction of Tesla 1.1. Background History of Tesla A. Tesla Motors founded in 2003 & named after Nikola Tesla, one of the inventors of the electric AC induction motor. B. Tesla is proclaimed the second U.S. firm to enter the car industry with a massproduced car C. Its CEO Elon Musk and CTO JB Straubel are the founding team, Elon providing most of the capital became chairman of the board D. Tesla releases first vehicle, the roadster in 2008 E. Only 2500 were produced per its contracts with Lotus F. Soon after its focus was on its Model S and Model X, S became Tesla first truly mass-produced car with a price tag of $50,000 and also the worlds first ever premium all electric sedan when it was released in 2008 G. Model X released in 2015 was considered the safest, quickest, and most capable sports vehicle in history H. Musk “Secret Master plan” was introduced with the Model 3, a low-priced, highvolume electric vehicle. 1.2. Product and Services a. Model S I. Brief description “The Model S could accelerate from 0 to 60mph in under 6 seconds, which was 10% faster than a BMW 5 and almost twice as fast as the Nissan Leaf.” J. Target market () K. Market Share of 29% as of 2017 a. Model X L. Brief Description “Model X is the safest, quickest, most capable sport utility vehicle ever—with standard all-wheel drive, best in class storage and seating for up to seven adults.” M. Target market () N. Market Share of 16% as of 2017 a. Roadster (First Vehicle) O. Brief Description P. Target Market Q. Market Share 2. General Environment Analysis A. Tesla Technology a. Explain Tesla electric vehicle technology b. Compare Tesla’s production capabilities vs its competitors. B. Legal Environment Tesla Motors C. D. E. F. G. H. I. J. a. Discuss legal issues with Tesla in regards to its battery issues, autonomous vehicle operation, its ability with direct distribution model b. Discuss government interaction with Tesla c. Actions towards regulations on emission fine Industry A. Discuss the industry of electric cars B. Discuss the importance of Tesla being the first all electric car Characteristics of the industry a. Compare market share for competitors and discuss Tesla’s IPO b. Discuss Tesla approach to increase production and demand for electric cars Five Forces Model a. Bargaining power of suppliers (high Risk) b. Bargaining power of Buyers (low risk) c. Threat of new entrants (low risk) d. Threat of substitutes (low risk) e. Existing industry rivalry (Medium risk) Competitor Environment a. Discuss steps Toyota and GM take to compete with Tesla Tesla approach to compete with GM and Toyota a. Discuss Tesla’s “Master Plan” Value Chain a. Compare the marketing of Tesla to GM and Toyota b. Compare the Distribution of Tesla to GM and Toyota Financial Analysis of Tesla, GM, Toyota a. Gross Margin b. Operating Margin c. Inventory Turnover SWOT Analysis i. Strengths b. Only manufacturing electric cars c. Only company to develop a car entirely running on electricity d. Strong brand e. High demand for tesla products i. Weakness f. Lack of liquidity g. Limited manufacturing capacity h. Delay in delivering vehicles i. Opportunities i. Customer Awareness benefits for electric cars j. Government subsidy programs k. Market segment untouched i. Threats l. Better alternative for fuel (hydrogen powered vehicles) Tesla Motors m. Other competitors with greater economies of scale n. Potential danger from batteries K. Problem a. Discuss Tesla problem with releasing Gen 3 L. Recommendations for the future M. \Future update