University:
Eastern Kentucky University
Course:
MGT 301 | Principles of Management
Academic year:

2022
Views:

95

Pages:

1
Author:

Leilani Contreras

SWOT Analysis     Strength    Netflix    Environment   Brand Image -Netflixhas becomeahouseholdname foritsstreamingplatform. Diversification -Netflix’s libraryconsistofavarietyof TVshow,movies,and documentaries,including originalcontent. Large customer base Servicesavailableinover 190countries. Affordability -Offerslow competitivemarketpricing   Opportunity On-Demand Rentals and Add-Ons –offercustomer accesstonewestcontentat willorsubscribetospecific channels. Customer Retention –Offer arevisedsubscription package Expand Target Audience – Focusonexpandingforeign contentintheUS   Weakness       Tier Plan Subscription Limitedaccessibilityper deviceandscreen resolutionoptions. No Proprietary Business Model -Newcompetitors canenterthemarketwith samestructure Limited License Agreements – Streaming rightsvaryper region/country.Some contentonlyavailablefora limitedtime.    Threats     Debt–Netflix’sincreasing debtcouldhavelong-term effectsonitprofits Competition –Other streamingplatformsare offeringitscustomerswhat Netflix’sdoesn’t Online Piracy –Illegal downloadingandsharingof copyrightedcontent             