University:
Florida Atlantic University
Course:
410228 | Marketing Management
Academic year:

2019
Views:

416

Pages:

2
Author:

hugdeigury7

Email Privacy Policy Organizations can mitigate the risks of email and instant messaging communication tools by implementing and adhering to an email privacy policy. • Email privacy policy – Details the extent to which email messages may be read by others. Spam – Unsolicited email. • Anti-spam policy – Simply states that email users will not send unsolicited emails (or spam). • Opt-out - A user can stop receiving emails by choosing to deny permission to incoming emails. • Opt-in - A user can receive emails by choosing to allow permissions to incoming emails. Social Media Privacy Policy Social media policy – Outlines the corporate guidelines or principles governing employee online communications. • The right to be forgotten - allows individuals to request to have all content that violates their privacy removed. • Social media monitoring - The process of monitoring and responding to what is being said about a company, individual, product, or brand. • Social media manager - A person within the organization who is trusted to monitor, contribute, filter, and guide the social media presence of a company, individual, product, or brand. Workplace Monitoring Policy Workplace monitoring is a concern for many employees. • Organizations can be held financially responsible for their employees’ actions. • The dilemma surrounding employee monitoring in the workplace is that an organization is placing itself at risk if it fails to monitor its employees, however, some people feel that monitoring employees are unethical. Workplace MIS monitoring – Tracks people’s activities by such measures as the number of keystrokes, error rate, and the number of transactions processed. • Employee monitoring policy – Explicitly state how, when, and where the company monitors its employees. Common monitoring technologies include: • Key logger or key trapper software. • Hardware key logger. • Cookie. • Adware. • Spyware. • Weblog. • Clickstream. Protecting Intellectual Assets Organizational information is intellectual capital - it must be protected. • Information security – The protection of information from accidental or intentional misuse by persons inside or outside an organization. • Downtime – Refers to a period of time when a system is unavailable. • Cybersecurity - Involves prevention, detection, and response to cyberattacks that can have wide-ranging effects on individuals, organizations, communities, and nations. • Cyberattacks - Malicious attempts to access or damage a computer system. Sources of Unplanned Downtime Hackers: A dangerous threat to business Hacker – Experts in technology who use their knowledge to break into computers and computer networks, either for profit or just motivated by the challenge. • Black-hat hacker. • Cracker. • Cyberterrorist. • Hacktivist. • Script kiddies or script bunnies. • White-hat hacker Virus - Software is written with malicious intent to cause annoyance or damage. • Adware. • Malware. • Ransomware. • Scareware. • Spyware. • Worm

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