University:
Grand Canyon University
Course:
MKT-315 | Introduction to Marketing
Academic year:

2022
Views:

326

Pages:

2
Author:

Hallie Randolph

SWOT ANALYSIS ASSIGNMENT Provide a SWOT Analysis for the company McDonalds STRENGTHS • • • • WEAKNESS • Known for not always having certain items or machines being broken. (ice cream machine). • Employees are not held to the highest standard attitude wise and work ethic wise at many locations. Extremely accessible (many locations) in multiple countries. • Majority of their food items are extremely unhealthy and contain a lot of fat. Has an app/loyalty program that improves consistency of guests by rewarding guests with points that can be later redeemed for food items, every time they purchase an item. • Lack of employees • Legal issues and declining in the market Well known chain and highly desired by kids with the happy meals and exclusive toys. Affordable prices and cheaper than other chains such as Chick Fil A. Has tasty deserts and food that satisfies quick cravings. OPPORTUNITIES THREATS SWOT ANALYSIS ASSIGNMENT Provide a SWOT Analysis for the company McDonalds • Increasing the publicity of the curbside system and improving it to create a larger customer flow. • Many fast-food chain competitors such as wendy’s burger king that are offering similar items • Providing fresher and healthier options that widen the customer base to vegans. • Other places offering a larger variety of healthier options and having better outcomes. • Creating more training to employees on customers and providing employees with better conditions to increase their motivation to uphold to those standards. • Social awareness of eating out too much • Food safety risks that ruin the reputation of the chain • Invest in reliable and low maintenance machinery to provide consistency to guests and boost customer satisfaction. • Price increases. • Focus and bring back food items that were a success such as their breakfast items.