University:
Grand Canyon University
Course:
MKT-315 | Introduction to Marketing
Academic year:

2023
Views:

215

Pages:

4
Author:

ilikemyicons0y5

Question 1 An active influencer is defined as someone who Select one: is willing to try new products and offer feedback. b. actually uses or consumes the offering regularly. c. is willing to tell others about a product in addition to the fact that others listen to him d. sticks to one brand when it works. e has a greater intrinsic interest in the product category than the average user. Quen 2 loyalty refers to a customer habitually purchasing a product, while loyalty refers to the degree to which a customer. prefers or likes a brand. Select one: Behavioral attitudinal b. Customer, viral Attitudinal; behavioral d. Viral, customer e. Behavioral, customer 3 reward a person for frequent purchases Select one Longevity b. Loyalty programs c. Attitudinal loyalty d. Advertising Behavioral loyalty 4 Customers are more likely to tell others about negative experiences with companies than positive ones because Select one: people are not interested in hearing about successful products b. there is more drama involved in unmet expectations. c. customers do not like to brag about good experiences d. good companies have their own advertising initiatives. e. buyer's remorse is a positive experience 5 Warranties and guarantees can be utilized to Select one: increase customer perceptions. b. involve customer representatives. c. increase buyer's remorse d. engage marketing efforts. decrease postpurchase dissonance. 6 A company that implements programs to encourage customer loyalty is utilizing what type of pricing objective Select one maximizing profits b. maintaining the status quo c. targeted return on investment d. maximizing market share maximizing sales Q7 Price is a signal of Select one: revenue b. individuality c. growth d. value e. economic power Price is the marketing variable to change and the to copy Select one easiest; easiest b. easiest, longest c. easiest, hardest d. hardest easiest e hardest; hardest 9 Price elasticity is calculated by Select one: a multiplying the change in quantity demanded times the percentage change in price. b. dividing the change in quantity demanded by the percentage change in price. c. adding the percentage change in price plus the change in quantity demanded. d. dividing the percentage change in price by the change in quantity demanded e multiplying the percentage change in price times the change in quantity demanded. 10 Marketers who start with the price demanded by consumers and then create offerings to meet the price are utilizing which pricing strategy? Select one: forward pricing b. demand backward pricing c. price lining d. premium pricing e. odd-even pricing