University:
Grand Canyon University
Course:
MKT-315 | Introduction to Marketing
Academic year:

2019
Views:

261

Pages:

2
Author:

Alexa Livingston

1. Retail store chains often use __________ data to tailor each store's assortment to the preferences of the local community. A. geodemographic B. benefit C. psychographic D. loyalty E. geographic 2. A 3. Geodemographic segmentation can be particularly useful for __________, because customers typically patronize stores close to their neighborhood. A. Internet marketers B. wholesalers C. retailers D. consumer goods manufacturers E. cable TV networks 4. C 5. 63. Marketers often create a special marketing mix for loyalty segments because these segments are A. too large to service with ordinary targeting. B. difÏcult to identify. C. costly to acquire. D. generally profitable. E. constantly changing. 6. D 7. 64. When Ron complained to his bank about the unprofessional behavior of one teller, the branch manager added a code into his accounts alerting all tellers that Ron was a valued customer and to provide whatever service he requests. The branch management included Ron in its __________ segmentation. A. benefit B. geodemographic C. psychographic D. loyalty E. geographic 8. D 9. 65. When airlines created frequent-flyer programs, they were among the first retailers to embrace A. geographic segmentation. B. education segmentation. C. lifestyle segmentation. D. convenience segmentation. E. loyalty segmentation. 10. E