University:
Grand Canyon University
Course:
MKT-315 | Introduction to Marketing
Academic year:

2023
Views:

153

Pages:

1
Author:

gedelisler7mg

Marketing Plan Analysis and Presentation Overview Throughout the course you will work on a three-part assignment where you will analyze an existing marketing plan for an organization and present your findings to peers using a PowerPoint presentation and Loom. Each of the key deliverables is outlined below. For this assignment, you will assume the role of a marketing professional tasked with creating a marketing plan for a client. You will conduct research and use your findings, knowledge, and the skills acquired throughout the course to analyze a complete marketing plan and make recommendations about research-based marketing strategies a company can use to increase target market sales and profits. Because the project parts build upon one another, it is critical to complete all assignments on time. Please note that reminders will appear on your classroom calendar to facilitate successful completion of the project. Topic 2: Assignment: Benchmark - Marketing Plan Analysis and Presentation: Part 1- Research Deliverable: Completed Marketing Plan Presentation Part 1- Research Template Topic 5: Assignment: Benchmark - Marketing Plan Analysis and Presentation: Part 2 – Product or Service and Price Deliverables: Completed Marketing Plan Presentation Part 2 - Research Template Marketing Plan Analysis PowerPoint Presentation (15-20 slides with speaker notes and citation slide) Topic 7: Assignment: Marketing Plan Analysis and Presentation: Part 3 – Place and Advertising Promotion Deliverables: Completed Marketing Plan Presentation Part 3 - Research Template Marketing Plan Analysis PowerPoint Presentation (22-32 slides with link to Loom presentation, speaker notes, and citation slide)

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