Competitive Intelligence Reports 4 Comparative Competitive Efforts

Industry 4 Competitive Intelligence Reports 4 Comparative Competitive Efforts (practice) Competitive Efforts by Company North America A B C D Ind. Avg. E Co. D vs Ind. Avg. AC CAMERA SEGMENT Price (average wholesale $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Multi-Store Chains Retail Outlets Online Retailers Local Retailers Retailer Support ($ per unit) Advertising Budget ($000s) Website Displays ($000s) Sales Promotions 4 Weeks Discount Warranty Period (days) Demand for ACC Units (000s) Gained/Lost (due to stockouts) AC Camera Units Sold (000s) Market Share 237 280 240 275 279 4.2★ 4.2★ 4.6★ 4.8★ 4.2★ 62 73 64 78 79 2 3 3 3 2 36 36 30 46 40 72 72 63 94 78 3,240 3,000 3,000 2,640 3,890 6.74 6.19 5.57 5.55 6.07 2,000 2,800 3,000 2,600 2,600 1,500 1,800 2,000 1,500 1,500 2 1 2 1 1 30.0 % 12.0 % 10.0 % 15.0 % 15.0 % 120 60 90 90 120 313.0 326.3 266.7 305.4 333.5 0.0 0.0 0.0 0.0 0.0 313.0 326.3 266.7 305.4 333.5 20.3 % 21.1 % 17.3 % 19.8 % 21.6 % 262 4.4★ 71 2.6 38 76 3,154 6.02 2,600 1,660 1.4 16.4 % 96 309.0 0.0 309.0 20.0 % -8.4 % -4.5 % -9.9 % +15.4 % -21.1 % -17.1 % -16.3 % -7.5 % 0.0 % -9.6 % +42.9 % -8.5 % -6.3 % -1.2 % -1.2 % -0.2 pts. Special AC Camera Contracts Discount Offer (% off standard price) Value Index Special Contract Units Sold (000s) UAV DRONE SEGMENT Price (average direct-sale $ per unit) Discount to Online Retailers P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Online Retailers Website Displays ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($ per unit) Warranty Period (days) Drone Unit 3 Direct (company website) Demand 3rd-Party Retailers (000s) Total Demand Gained/Lost (due to stockouts) UAV Drone Units Sold (000s) Market Share 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 Avg. Discount = 0.0 % Avg. Value Index = 0 Total Units = 0.0 k 1,499 1,100 1,300 1,400 1,100 14 % 12 % 17 % 15 % 14 % 5.9★ 4.1★ 4.6★ 4.4★ 4.2★ 79 62 73 64 78 2 2 2 2 2 42 38 34 30 44 1,500 2,100 2,000 2,500 1,700 2,000 2,900 2,000 2,000 2,000 76.14 71.79 55.98 75.38 67.61 360 120 60 120 90 57.7 55.4 46.1 40.5 53.6 19.7 19.5 9.2 19.9 18.4 77.4 74.9 55.3 60.4 72.0 0.0 0.0 0.0 0.0 0.0 77.4 74.9 55.3 60.4 72.0 22.8 % 22.0 % 16.3 % 17.8 % 21.2 % 1,280 14.4 % 4.6★ 71 2.0 38 1,960 2,180 69.38 150 50.7 17.3 68.0 0.0 68.0 20.0 % AC CAMERA SEGMENT 4 NORTH AMERICA +9.4 % +18.1 % -4.3 % -9.9 % 0.0 % -21.1 % +27.6 % -8.3 % +8.6 % -20.0 % -20.1 % +15.0 % -11.2 % -11.2 % -2.2 pts. UAV DRONE SEGMENT 4 NORTH AMERICA High End High End A A Price and P/Q Rating A B D C D E Low End Low High Sales Promotions / Advertising Price and P/Q Rating A A C C A B D C C C E E D E Low End Low High Search Engine Advertising / Retailer Discount Industry 4 Competitive Intelligence Reports 4 Comparative Competitive Efforts Year 7 Competitive Efforts by Company Europe-Africa A B C D (practice) Ind. Avg. E Co. D vs Ind. Avg. AC CAMERA SEGMENT Price (average wholesale $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Multi-Store Chains Retail Outlets Online Retailers Local Retailers Retailer Support ($ per unit) Advertising Budget ($000s) Website Displays ($000s) Sales Promotions 4 Weeks Discount Warranty Period (days) Demand for ACC Units (000s) Gained/Lost (due to stockouts) AC Camera Units Sold (000s) Market Share 237 280 240 275 279 4.2★ 4.2★ 4.6★ 4.8★ 4.2★ 62 73 64 78 79 2 3 3 3 2 26 32 21 40 32 54 63 44 80 63 2,650 2,200 2,650 1,845 3,311 7.32 5.86 5.05 6.05 6.21 2,000 2,500 2,850 1,600 1,300 1,500 1,450 1,800 1,200 1,200 2 1 1 1 1 30.0 % 12.0 % 10.0 % 15.0 % 15.0 % 120 60 90 90 120 275.3 280.1 238.9 237.8 272.8 0.0 0.0 0.0 0.0 0.0 275.3 280.1 238.9 237.8 272.8 21.1 % 21.5 % 18.3 % 18.2 % 20.9 % 262 4.4★ 71 2.6 30 61 2,531 6.10 2,050 1,430 1.2 16.4 % 96 261.0 0.0 261.0 20.0 % -8.4 % -4.5 % -9.9 % +15.4 % -30.0 % -27.9 % -27.1 % -17.2 % -22.0 % -16.1 % -16.7 % -8.5 % -6.3 % -8.9 % -8.9 % -1.8 pts. Special AC Camera Contracts Discount Offer (% off standard price) Value Index Special Contract Units Sold (000s) UAV DRONE SEGMENT Price (average direct-sale $ per unit) Discount to Online Retailers P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Online Retailers Website Displays ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($ per unit) Warranty Period (days) Drone Unit 3 Direct (company website) Demand 3rd-Party Retailers (000s) Total Demand Gained/Lost (due to stockouts) UAV Drone Units Sold (000s) Market Share 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 Avg. Discount = 0.0 % Avg. Value Index = 0 Total Units = 0.0 k 1,499 1,100 1,300 1,400 1,100 14 % 12 % 17 % 15 % 14 % 5.9★ 4.1★ 4.6★ 4.4★ 4.2★ 79 62 73 64 78 2 2 2 2 2 32 32 29 30 34 1,500 2,000 1,800 2,500 1,500 2,000 2,200 1,500 2,000 1,700 81.97 73.62 55.33 84.27 67.35 360 120 60 120 90 48.2 45.3 37.7 34.5 44.0 18.3 16.3 7.5 17.8 15.5 66.5 61.6 45.2 52.3 59.5 0.0 0.0 0.0 0.0 0.0 66.5 61.6 45.2 52.3 59.5 23.3 % 21.6 % 15.9 % 18.3 % 20.9 % 1,280 14.4 % 4.6★ 71 2.0 31 1,860 1,880 72.51 150 41.9 15.1 57.0 0.0 57.0 20.0 % AC CAMERA SEGMENT 4 EUROPE-AFRICA +9.4 % +18.1 % -4.3 % -9.9 % 0.0 % -3.2 % +34.4 % +6.4 % +16.2 % -20.0 % -17.7 % +17.9 % -8.2 % -8.2 % -1.7 pts. UAV DRONE SEGMENT 4 EUROPE-AFRICA High End High End A A Price and P/Q Rating C C D A B B C D E Low End Low High Sales Promotions / Advertising Price and P/Q Rating A A E E A B D C C C E E D E Low End Low High Search Engine Advertising / Retailer Discount Industry 4 Competitive Intelligence Reports 4 Comparative Competitive Efforts Year 7 Competitive Efforts by Company Asia-Pacific A B C D (practice) Ind. Avg. E Co. D vs Ind. Avg. AC CAMERA SEGMENT Price (average wholesale $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Multi-Store Chains Retail Outlets Online Retailers Local Retailers Retailer Support ($ per unit) Advertising Budget ($000s) Website Displays ($000s) Sales Promotions 4 Weeks Discount Warranty Period (days) Demand for ACC Units (000s) Gained/Lost (due to stockouts) AC Camera Units Sold (000s) Market Share 230 255 225 270 209 4.2★ 4.2★ 4.6★ 4.8★ 4.2★ 62 73 64 78 79 2 3 3 3 2 20 22 18 33 32 42 45 37 67 67 2,702 1,600 1,850 1,507 2,703 7.10 7.25 4.89 7.24 3.54 800 2,000 1,700 1,700 1,000 900 800 1,500 1,050 1,300 2 1 1 1 1 30.0 % 12.0 % 10.0 % 20.0 % 15.0 % 90 60 90 90 180 339.0 218.2 165.5 204.7 172.7 0.0 0.0 0.0 0.0 0.0 339.0 218.2 165.5 204.7 172.7 30.8 % 19.8 % 15.0 % 18.6 % 15.7 % 238 4.4★ 71 2.6 25 52 2,072 6.00 1,440 1,110 1.2 17.4 % 102 220.0 0.0 220.0 20.0 % -5.5 % -4.5 % -9.9 % +15.4 % -28.0 % -28.8 % -27.3 % -18.5 % -30.6 % -18.9 % -16.7 % +14.9 % -11.8 % -7.0 % -7.0 % -1.4 pts. Special AC Camera Contracts Discount Offer (% off standard price) Value Index Special Contract Units Sold (000s) 0.0 % 0 0.0 UAV DRONE SEGMENT Price (average direct-sale $ per unit) Discount to Online Retailers P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Online Retailers Website Displays ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($ per unit) Warranty Period (days) Drone Unit 3 Direct (company website) Demand 3rd-Party Retailers (000s) Total Demand Gained/Lost (due to stockouts) UAV Drone Units Sold (000s) Market Share 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 Avg. Discount = 0.0 % Avg. Value Index = 0 Total Units = 0.0 k 1,250 1,050 1,200 1,200 1,050 14 % 10 % 10 % 19 % 14 % 5.9★ 4.1★ 4.6★ 4.4★ 4.2★ 79 62 73 64 78 2 2 2 2 2 29 20 22 20 33 1,500 1,300 1,200 1,100 1,000 2,000 1,500 1,000 1,000 1,000 97.01 60.61 63.46 94.34 58.69 180 90 60 90 90 34.3 30.5 25.3 24.4 30.5 13.4 16.5 2.6 5.3 12.2 47.7 47.0 27.9 29.7 42.7 0.0 0.0 0.0 0.0 0.0 47.7 47.0 27.9 29.7 42.7 24.5 % 24.1 % 14.3 % 15.2 % 21.9 % 1,150 13.4 % 4.6★ 71 2.0 25 1,220 1,300 74.82 102 29.0 10.0 39.0 0.0 39.0 20.0 % AC CAMERA SEGMENT 4 ASIA-PACIFIC +4.3 % -25.4 % -4.3 % -9.9 % 0.0 % -20.0 % -9.8 % -23.1 % +26.1 % -11.8 % -15.9 % -47.0 % -23.8 % -23.8 % -4.8 pts. UAV DRONE SEGMENT 4 ASIA-PACIFIC High End High End A A C C D B A B A A C D E Low End Low High Sales Promotions / Advertising C C D Price and P/Q Rating Price and P/Q Rating E E B A B E E C D E Low End Low High Search Engine Advertising / Retailer Discount Industry 4 Competitive Intelligence Reports 4 Comparative Competitive Efforts Year 7 Competitive Efforts by Company Latin America A B C D (practice) Ind. Avg. E Co. D vs Ind. Avg. AC CAMERA SEGMENT Price (average wholesale $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Multi-Store Chains Retail Outlets Online Retailers Local Retailers Retailer Support ($ per unit) Advertising Budget ($000s) Website Displays ($000s) Sales Promotions 4 Weeks Discount Warranty Period (days) Demand for ACC Units (000s) Gained/Lost (due to stockouts) AC Camera Units Sold (000s) Market Share 230 245 230 270 209 4.2★ 4.2★ 4.6★ 4.8★ 4.2★ 62 73 64 78 79 2 3 3 3 2 14 18 14 25 26 29 36 29 53 53 808 1,000 804 1,756 1,751 6.68 8.25 6.86 7.86 3.90 950 1,400 800 500 2,000 900 1,000 600 500 1,500 2 1 2 1 3 30.0 % 12.0 % 10.0 % 15.0 % 15.0 % 90 60 90 90 180 256.4 142.2 121.2 145.8 114.5 0.0 0.0 0.0 0.0 0.0 256.4 142.2 121.2 145.8 114.5 32.9 % 18.2 % 15.5 % 18.7 % 14.7 % 237 4.4★ 71 2.6 19 40 1,224 6.71 1,130 900 1.8 16.4 % 102 156.0 0.0 156.0 20.0 % -3.0 % -4.5 % -9.9 % +15.4 % -26.3 % -27.5 % -34.3 % +2.2 % -29.2 % -33.3 % +11.1 % -8.5 % -11.8 % -6.5 % -6.5 % -1.3 pts. Special AC Camera Contracts Discount Offer (% off standard price) Value Index Special Contract Units Sold (000s) UAV DRONE SEGMENT Price (average direct-sale $ per unit) Discount to Online Retailers P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Online Retailers Website Displays ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($ per unit) Warranty Period (days) Drone Unit 3 Direct (company website) Demand 3rd-Party Retailers (000s) Total Demand Gained/Lost (due to stockouts) UAV Drone Units Sold (000s) Market Share 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 Avg. Discount = 0.0 % Avg. Value Index = 0 Total Units = 0.0 k 1,250 1,050 1,200 1,200 1,050 14 % 10 % 13 % 19 % 14 % 5.9★ 4.1★ 4.6★ 4.4★ 4.2★ 79 62 73 64 78 2 2 2 2 2 22 15 17 15 32 1,500 1,100 1,000 1,200 700 2,000 1,300 800 800 900 130.00 104.55 65.63 104.48 64.32 180 90 60 90 90 19.8 17.9 15.1 12.6 18.0 10.0 11.0 1.6 6.7 7.4 29.8 28.9 16.7 19.3 25.4 0.0 0.0 0.0 0.0 0.0 29.8 28.9 16.7 19.3 25.4 24.9 % 24.1 % 13.9 % 16.1 % 21.1 % 1,150 14.0 % 4.6★ 71 2.0 20 1,100 1,160 93.80 102 16.7 7.3 24.0 0.0 24.0 20.0 % AC CAMERA SEGMENT 4 LATIN AMERICA +4.3 % -7.1 % -4.3 % -9.9 % 0.0 % -25.0 % +9.1 % -31.0 % +11.4 % -11.8 % -24.6 % -8.2 % -19.6 % -19.6 % -3.9 pts. UAV DRONE SEGMENT 4 LATIN AMERICA High End High End A A C C B A B A A C D E Low End Low High Sales Promotions / Advertising C C Price and P/Q Rating Price and P/Q Rating E E D B A B E E C D E Low End Low High Search Engine Advertising / Retailer Discount Industry 4 Regional Average Competitive Efforts North America Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 7 Year 11 Year 12 Year 13 Year 14 (practice) Year 15 AC CAMERA SEGMENT Price (average wholesale $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Retail Multi-Store Chains Outlets Online Retailers Local Retailers Retailer Support ($ per unit) Advertising Budget ($000s) Website Displays ($000s) Sales Promotions 4 Weeks Discount Warranty Period (days) Demand for ACC Units (000s) Gained/Lost (due to stockouts) AC Camera Units Sold (000s) Market Share 225 4.0★ 70 3 36 72 3,000 6.00 2,500 1,500 1 10.0 % 60 285.0 0.0 285.0 20.0 % 238 4.1★ 70 3 36 72 3,000 5.99 2,520 1,450 1 10.4 % 72 298.0 +0.5 298.5 20.0 % 262 4.4★ 71 3 38 76 3,154 6.02 2,600 1,660 1 16.4 % 96 309.0 0.0 309.0 20.0 % 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 1,100 15 % 4.0★ 70 2 36 1,500 1,500 80.00 60 37.7 14.3 52.0 0.0 52.0 20.0 % 1,200 15 % 4.1★ 70 2 36 1,870 1,700 85.94 102 41.9 16.1 58.0 0.0 58.0 20.0 % 1,280 14 % 4.6★ 71 2 38 1,960 2,180 69.38 150 50.7 17.3 68.0 0.0 68.0 20.0 % Special AC Camera Contracts Discount Offer (% off standard price) Value Index Special Contract Units Sold (000s) UAV DRONE SEGMENT Price (average direct-sale $ per unit) Discount to Online Retailers P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Online Retailers Website Displays ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($ per unit) Warranty Period (days) Drone Unit 3 Direct (company website) Demand 3rd-Party Retailers (000s) Total Demand Gained/Lost (due to stockouts) UAV Drone Units Sold (000s) Market Share ACC Price UAV Price P/Q Rating 10.0★ $992.50 7.5★ $695.00 5.0★ $397.50 2.5★ $100.00 5 6 7 8 9 10 Year 11 12 13 14 15 0.0★ P/Q Rating Industry Average Prices and P/Q Ratings Price $1290.00 Industry 4 Regional Average Competitive Efforts Europe-Africa Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 7 Year 11 Year 12 Year 13 Year 14 (practice) Year 15 AC CAMERA SEGMENT Price (average wholesale $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Retail Multi-Store Chains Outlets Online Retailers Local Retailers Retailer Support ($ per unit) Advertising Budget ($000s) Website Displays ($000s) Sales Promotions 4 Weeks Discount Warranty Period (days) Demand for ACC Units (000s) Gained/Lost (due to stockouts) AC Camera Units Sold (000s) Market Share 225 4.0★ 70 3 30 60 2,500 6.00 1,400 1,200 1 10.0 % 60 240.0 0.0 240.0 20.0 % 238 4.1★ 70 3 30 60 2,500 6.03 1,510 1,140 1 10.4 % 72 251.0 +0.4 251.4 20.0 % 262 4.4★ 71 3 30 61 2,531 6.10 2,050 1,430 1 16.4 % 96 261.0 0.0 261.0 20.0 % 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 1,100 15 % 4.0★ 70 2 30 1,200 1,200 80.00 60 31.2 11.8 43.0 0.0 43.0 20.0 % 1,200 15 % 4.1★ 70 2 30 1,640 1,500 88.97 102 34.6 13.4 48.0 0.0 48.0 20.0 % 1,280 14 % 4.6★ 71 2 31 1,860 1,880 72.51 150 41.9 15.1 57.0 0.0 57.0 20.0 % Special AC Camera Contracts Discount Offer (% off standard price) Value Index Special Contract Units Sold (000s) UAV DRONE SEGMENT Price (average direct-sale $ per unit) Discount to Online Retailers P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Online Retailers Website Displays ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($ per unit) Warranty Period (days) Drone Unit 3 Direct (company website) Demand 3rd-Party Retailers (000s) Total Demand Gained/Lost (due to stockouts) UAV Drone Units Sold (000s) Market Share ACC Price UAV Price P/Q Rating 10.0★ $992.50 7.5★ $695.00 5.0★ $397.50 2.5★ $100.00 5 6 7 8 9 10 Year 11 12 13 14 15 0.0★ P/Q Rating Industry Average Prices and P/Q Ratings Price $1290.00 Industry 4 Regional Average Competitive Efforts Asia-Pacific Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 7 Year 11 Year 12 Year 13 Year 14 (practice) Year 15 AC CAMERA SEGMENT Price (average wholesale $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Retail Multi-Store Chains Outlets Online Retailers Local Retailers Retailer Support ($ per unit) Advertising Budget ($000s) Website Displays ($000s) Sales Promotions 4 Weeks Discount Warranty Period (days) Demand for ACC Units (000s) Gained/Lost (due to stockouts) AC Camera Units Sold (000s) Market Share 225 4.0★ 70 3 24 48 2,000 6.00 1,000 900 1 10.0 % 60 185.0 0.0 185.0 20.0 % 223 4.1★ 70 3 24 48 2,000 6.18 900 820 1 10.8 % 72 205.0 -0.6 204.4 20.0 % 238 4.4★ 71 3 25 52 2,072 6.00 1,440 1,110 1 17.4 % 102 220.0 0.0 220.0 20.0 % 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 1,050 15 % 4.0★ 70 2 24 900 600 80.00 60 20.3 7.7 28.0 0.0 28.0 20.0 % 1,070 14 % 4.1★ 70 2 24 1,040 760 82.78 84 24.6 8.4 33.0 0.0 33.0 20.0 % 1,150 13 % 4.6★ 71 2 25 1,220 1,300 74.82 102 29.0 10.0 39.0 0.0 39.0 20.0 % Special AC Camera Contracts Discount Offer (% off standard price) Value Index Special Contract Units Sold (000s) UAV DRONE SEGMENT Price (average direct-sale $ per unit) Discount to Online Retailers P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Online Retailers Website Displays ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($ per unit) Warranty Period (days) Drone Unit 3 Direct (company website) Demand 3rd-Party Retailers (000s) Total Demand Gained/Lost (due to stockouts) UAV Drone Units Sold (000s) Market Share ACC Price UAV Price P/Q Rating 10.0★ $895.00 7.5★ $630.00 5.0★ $365.00 2.5★ $100.00 5 6 7 8 9 10 Year 11 12 13 14 15 0.0★ P/Q Rating Industry Average Prices and P/Q Ratings Price $1160.00 Industry 4 Regional Average Competitive Efforts Latin America Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 7 Year 11 Year 12 Year 13 Year 14 (practice) Year 15 AC CAMERA SEGMENT Price (average wholesale $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Retail Multi-Store Chains Outlets Online Retailers Local Retailers Retailer Support ($ per unit) Advertising Budget ($000s) Website Displays ($000s) Sales Promotions 4 Weeks Discount Warranty Period (days) Demand for ACC Units (000s) Gained/Lost (due to stockouts) AC Camera Units Sold (000s) Market Share 225 4.0★ 70 3 18 36 1,000 6.00 750 600 1 10.0 % 60 130.0 0.0 130.0 20.0 % 223 4.1★ 70 3 18 36 1,000 6.06 740 590 1 10.8 % 72 144.0 -0.4 143.6 20.0 % 237 4.4★ 71 3 19 40 1,224 6.71 1,130 900 2 16.4 % 102 156.0 0.0 156.0 20.0 % 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 1,050 15 % 4.0★ 70 2 18 600 300 80.00 60 12.3 4.7 17.0 0.0 17.0 20.0 % 1,070 14 % 4.1★ 70 2 18 800 580 82.65 84 14.9 5.1 20.0 0.0 20.0 20.0 % 1,150 14 % 4.6★ 71 2 20 1,100 1,160 93.80 102 16.7 7.3 24.0 0.0 24.0 20.0 % Special AC Camera Contracts Discount Offer (% off standard price) Value Index Special Contract Units Sold (000s) UAV DRONE SEGMENT Price (average direct-sale $ per unit) Discount to Online Retailers P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Online Retailers Website Displays ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($ per unit) Warranty Period (days) Drone Unit 3 Direct (company website) Demand 3rd-Party Retailers (000s) Total Demand Gained/Lost (due to stockouts) UAV Drone Units Sold (000s) Market Share ACC Price UAV Price P/Q Rating 10.0★ $895.00 7.5★ $630.00 5.0★ $365.00 2.5★ $100.00 5 6 7 8 9 10 Year 11 12 13 14 15 0.0★ P/Q Rating Industry Average Prices and P/Q Ratings Price $1160.00 Industry 4 Time Series Competitive Efforts 4 Company D Year 7 (practice) Company D Competitive Efforts North America Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 AC CAMERA SEGMENT Price (average wholesale $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Retail Multi-Store Chains Outlets Online Retailers Local Retailers Retailer Support ($ per unit) Advertising Budget ($000s) Website Displays ($000s) Sales Promotions 4 Weeks Discount Warranty Period (days) Demand for ACC Units (000s) Gained/Lost (due to stockouts) AC Camera Units Sold (000s) Market Share 225 4.0★ 70 3 36 72 3,000 6.00 2,500 1,500 1 10.0 % 60 285.0 0.0 285.0 20.0 % 225 4.0★ 70 3 36 72 3,000 6.12 2,000 1,000 1 5.0 % 60 279.5 +4.1 283.6 19.0 % 240 4.2★ 64 3 30 63 2,640 5.57 2,600 1,500 2 15.0 % 90 305.4 0.0 305.4 19.8 % 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 1,100 15 % 4.0★ 70 2 36 1,500 1,500 80.00 60 37.7 14.3 52.0 0.0 52.0 20.0 % 1,500 13 % 4.1★ 70 2 36 3,000 2,000 128.21 90 34.1 11.7 45.8 0.0 45.8 15.8 % 1,400 17 % 4.4★ 64 2 30 2,500 2,000 75.38 120 40.5 19.9 60.4 0.0 60.4 17.8 % Special AC Camera Contracts Discount Offer (% off standard price) Value Index Special Contract Units Sold (000s) UAV DRONE SEGMENT Industry Average Prices and P/Q Ratings Price ACC Price UAV Price P/Q Rating $1510.00 10.0★ $1157.50 7.5★ $805.00 5.0★ $452.50 2.5★ $100.00 5 6 7 8 9 10 Year ACC Sales 11 12 13 14 15 12 13 14 15 UAV Sales Industry Average Market Share Market Share 20% 18% 16% 14% 5 6 7 8 9 10 Year 11 0.0★ P/Q Rating Price (average direct-sale $ per unit) Discount to Online Retailers P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Online Retailers Website Displays ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($ per unit) Warranty Period (days) Drone Unit 3 Direct (company website) Demand 3rd-Party Retailers (000s) Total Demand Gained/Lost (due to stockouts) UAV Drone Units Sold (000s) Market Share Industry 4 Time Series Competitive Efforts 4 Company D Year 7 (practice) Company D Competitive Efforts Europe-Africa Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 AC CAMERA SEGMENT Price (average wholesale $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Retail Multi-Store Chains Outlets Online Retailers Local Retailers Retailer Support ($ per unit) Advertising Budget ($000s) Website Displays ($000s) Sales Promotions 4 Weeks Discount Warranty Period (days) Demand for ACC Units (000s) Gained/Lost (due to stockouts) AC Camera Units Sold (000s) Market Share 225 4.0★ 70 3 30 60 2,500 6.00 1,400 1,200 1 10.0 % 60 240.0 0.0 240.0 20.0 % 225 4.0★ 70 3 30 60 2,500 6.27 1,000 700 1 5.0 % 60 229.5 +3.4 232.9 18.6 % 240 4.2★ 64 3 21 44 1,845 5.05 1,600 1,200 1 15.0 % 90 237.8 0.0 237.8 18.2 % 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 1,100 15 % 4.0★ 70 2 30 1,200 1,200 80.00 60 31.2 11.8 43.0 0.0 43.0 20.0 % 1,500 13 % 4.1★ 70 2 30 2,800 2,000 140.19 90 28.9 10.7 39.6 0.0 39.6 16.5 % 1,400 17 % 4.4★ 64 2 30 2,500 2,000 84.27 120 34.5 17.8 52.3 0.0 52.3 18.3 % Special AC Camera Contracts Discount Offer (% off standard price) Value Index Special Contract Units Sold (000s) UAV DRONE SEGMENT Industry Average Prices and P/Q Ratings Price ACC Price UAV Price P/Q Rating $1510.00 10.0★ $1157.50 7.5★ $805.00 5.0★ $452.50 2.5★ $100.00 5 6 7 8 9 10 Year ACC Sales 11 12 13 14 15 12 13 14 15 UAV Sales Industry Average Market Share Market Share 20% 18% 16% 5 6 7 8 9 10 Year 11 0.0★ P/Q Rating Price (average direct-sale $ per unit) Discount to Online Retailers P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Online Retailers Website Displays ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($ per unit) Warranty Period (days) Drone Unit 3 Direct (company website) Demand 3rd-Party Retailers (000s) Total Demand Gained/Lost (due to stockouts) UAV Drone Units Sold (000s) Market Share Industry 4 Time Series Competitive Efforts 4 Company D Year 7 (practice) Company D Competitive Efforts Asia-Pacific Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 AC CAMERA SEGMENT Price (average wholesale $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Retail Multi-Store Chains Outlets Online Retailers Local Retailers Retailer Support ($ per unit) Advertising Budget ($000s) Website Displays ($000s) Sales Promotions 4 Weeks Discount Warranty Period (days) Demand for ACC Units (000s) Gained/Lost (due to stockouts) AC Camera Units Sold (000s) Market Share 225 4.0★ 70 3 24 48 2,000 6.00 1,000 900 1 10.0 % 60 185.0 0.0 185.0 20.0 % 225 4.0★ 70 3 24 48 2,000 6.90 700 500 1 5.0 % 60 160.9 +2.7 163.6 16.0 % 225 4.2★ 64 3 18 37 1,507 4.89 1,000 900 1 20.0 % 90 204.7 0.0 204.7 18.6 % 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 1,050 15 % 4.0★ 70 2 24 900 600 80.00 60 20.3 7.7 28.0 0.0 28.0 20.0 % 1,200 10 % 4.1★ 70 2 24 1,500 1,000 152.17 90 23.1 4.6 27.7 0.0 27.7 16.8 % 1,200 10 % 4.4★ 64 2 20 1,100 1,000 94.34 90 24.4 5.3 29.7 0.0 29.7 15.2 % Special AC Camera Contracts Discount Offer (% off standard price) Value Index Special Contract Units Sold (000s) UAV DRONE SEGMENT Price (average direct-sale $ per unit) Discount to Online Retailers P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Online Retailers Website Displays ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($ per unit) Warranty Period (days) Drone Unit 3 Direct (company website) Demand 3rd-Party Retailers (000s) Total Demand Gained/Lost (due to stockouts) UAV Drone Units Sold (000s) Market Share ACC Price UAV Price P/Q Rating 10.0★ $932.50 7.5★ $655.00 5.0★ $377.50 2.5★ $100.00 5 6 7 8 9 10 Year ACC Sales 11 12 13 14 15 12 13 14 15 UAV Sales Industry Average Market Share Market Share 20% 18% 16% 14% 5 6 7 8 9 10 Year 11 0.0★ P/Q Rating Industry Average Prices and P/Q Ratings Price $1210.00 Industry 4 Time Series Competitive Efforts 4 Company D Year 7 (practice) Company D Competitive Efforts Latin America Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 AC CAMERA SEGMENT Price (average wholesale $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Retail Multi-Store Chains Outlets Online Retailers Local Retailers Retailer Support ($ per unit) Advertising Budget ($000s) Website Displays ($000s) Sales Promotions 4 Weeks Discount Warranty Period (days) Demand for ACC Units (000s) Gained/Lost (due to stockouts) AC Camera Units Sold (000s) Market Share 225 4.0★ 70 3 18 36 1,000 6.00 750 600 1 10.0 % 60 130.0 0.0 130.0 20.0 % 225 4.0★ 70 3 18 36 1,000 7.14 500 300 1 5.0 % 60 109.3 +1.8 111.1 15.4 % 230 4.2★ 64 3 14 29 804 6.86 800 600 2 15.0 % 90 145.8 0.0 145.8 18.7 % 0.0 % 0 0.0 0.0 % 0 0.0 0.0 % 0 0.0 1,050 15 % 4.0★ 70 2 18 600 300 80.00 60 12.3 4.7 17.0 0.0 17.0 20.0 % 1,200 10 % 4.1★ 70 2 18 1,200 800 148.15 90 14.2 2.7 16.9 0.0 16.9 16.9 % 1,200 13 % 4.4★ 64 2 15 1,200 800 104.48 90 12.6 6.7 19.3 0.0 19.3 16.1 % Special AC Camera Contracts Discount Offer (% off standard price) Value Index Special Contract Units Sold (000s) UAV DRONE SEGMENT Price (average direct-sale $ per unit) Discount to Online Retailers P/Q Rating (1 to 10 stars) Brand Reputation (prior-year image) Number of Models Online Retailers Website Displays ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($ per unit) Warranty Period (days) Drone Unit 3 Direct (company website) Demand 3rd-Party Retailers (000s) Total Demand Gained/Lost (due to stockouts) UAV Drone Units Sold (000s) Market Share ACC Price UAV Price P/Q Rating 10.0★ $932.50 7.5★ $655.00 5.0★ $377.50 2.5★ $100.00 5 6 7 8 9 10 Year ACC Sales 11 12 13 14 15 12 13 14 15 UAV Sales Industry Average Market Share Market Share 20% 18% 16% 14% 5 6 7 8 9 10 Year 11 0.0★ P/Q Rating Industry Average Prices and P/Q Ratings Price $1210.00