Global Media and Society Quiz 3 Answers

The data-linking feature that allows Internet users to skip directly from a highlighted word to a related file in another computer system is called _______. hypertext How have direct broadcast satellite (DBS) services challenged cable? They are able to send signals directly to small satellite dishes where the installation of cable wires hasn't been possible. What is a typical characteristic of independent films? All of the options are correct. In commercial filmmaking, who is considered the "author" of a film? The director In 1965, the FCC established must-carry rules, which ______. required cable operators to carry local TV broadcasts ______ integrate advertisements as billboards, logos, or storefronts inside a game. In-game advertisements Between 1948 and 1952, no new licenses were issued to construct and operate TV stations in the United States. True What does the term digital divide refer to? The ability of the rich to have access to the latest information technology while the poor do not. Many of the program conventions in television actually came from radio. True ______ are one of the longest-running serial programs in the history of television. Daytime soap operas Google+ is a social networking site that is designed to compete with Facebook. True According to the textbook, which of the following statements about documentary films is false? Documentary films show an unbiased and unvarnished picture of how the world really is. A program's share is the percentage of TV sets tuned to the program in comparison to the overall number of TV sets in use at the time. False The development of satellites in the 1970s ______. enabled premium channels like HBO to be born Which of the following is the best way to erase the losses of deficit financing for a TV show? Selling the program into rerun, or off-network, syndication Third screens typically function as "catch-up services," allowing consumers to watch TV shows or movies that played earlier. True Who transmitted the first electronic TV picture? Philo Farnsworth Which statement about the business model of Google is true? Google makes the majority of its money from pay-per-click advertisements. What is vertical integration? Control of the production, distribution, and exhibition of a film or other cultural product by one company The introduction of microprocessors, miniature circuits made of silicon, made personal computers possible. True The U.S. Supreme Court ruled that efforts to ban indecent and obscene material on the Web through the Communications Decency Act of 1996 were unconstitutional. True To become a mass medium, the early silent films had to offer what books achieved: the suspension of disbelief and stories that engaged an audience's imagination. True Audience measurement isn't particularly useful to advertisers because it only tells them how many people are watching a particular program, not what kind of people. False Grouping films by genre allows the movie industry to achieve both product standardization and differentiation. True Which of the following statements about reality television is false? Reality TV is much more expensive to make than typical comedies or dramas. E-mail was one of the earliest services of the Internet. True The first movie theaters were called nickelodeons, a name that indicated the cost of admission. True The practice of recording shows and watching them later when it is more convenient is called ______. time shifting The Internet is owned and operated by the federal government, which has the power to shut it down when necessary. False In a situation comedy ______. viewers consider themselves slightly smarter than the characters Below-the-line costs for a TV program include the ______. camera crew The Children's Internet Protection Act of 2000 requires schools and libraries that receive federal funds for Internet access to filter out pornographic Web sites. True The Birth of a Nation (1915) was very controversial when it premiered because of its glorification of the Ku Klux Klan. True The Internet originated as a military and government project. True The video game console business is dominated by three major players: ______. Nintendo, Sony, and Microsoft Film noir movies are notable for their bright lighting, lush sets, and upbeat story lines. False Nickelodeons and the silent films they showed were very popular with turn-of-thecentury immigrant populations because ______. they provided an inexpensive escape ______ games are typically set in a fantasy or sci-fi world in which each player chooses to play as a character that specializes in a particular skill set. Role-playing In an effort to compete with television in the 1950s, the movie studios began making ______. films that dealt with such social problems as alcoholism, drug abuse, and racism The movie industry has largely embraced the Internet's ability to distribute new films and rentals to consumers. True