University:
Missouri State University
Course:
MKT 764 | International Logistics And Global Supply Chain Management
Academic year:

2023
Views:

385

Pages:

9
Author:

Leilani Contreras

Marketing Channels (1 of 3) • Marketing channels refer to “a set of institutions necessary to transfer the title to goods and to move goods from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process.” Marketing Channels (2 of 3) • Channel members  Manufacturers  Wholesalers  Retailers Marketing Channels (3 of 3) • Ownership channel  Covers movement of the title to the goods • Negotiation channel  Buy and sell agreements are reached • Financing channel  Payments for goods • Promotions channel  Promoting a new or existing product • Logistics channel  Contributes the sorting function to the overall channel process Channel Intermediaries/Facilitators • Ownership channel  Banks, finance companies • Negotiation channel  Brokers • Financing channel  Banks, insurance companies, finance companies • Promotions channel  Advertising agencies, public relations agencies • Logistics channel  Freight forwarders Activities in the Logistical Channel • Customer service • International logistics • Facility location decisions • Materials handling • Inventory management • Packaging • Order management • Reverse logistics • Procurement • Warehousing management • Transportation management • Demand forecasting Logistics Careers (1 of 2) • Entry-level position examples include:  Logistics (supply chain) analyst  Consultant  Customer service manager  Fulfillment supervisor Logistics Careers (2 of 2) • Second-level position examples include:  International logistics manager  Supply chain software manager  Purchasing manager  Transportation manager  Warehouse operations manager Key Terms (1 of 2) • 3D printing • Humanitarian logistics • Big-box retailer • Landed cost • Co-branding • Logistics • Container • Marketing channels • Cost trade-offs • Mass logistics • Disintermediation • Materials management • Economic utility • Omnichannel retailing • Form utility Key Terms (2 of 2) • Physical distribution • Systems approach • Place utility • Tailored logistics • Possession utility • Time utility • Postponement • Total cost approach • Sorting function • Stock-keeping units (SKUs) • Stockouts • Sustainable products

Economic Impacts of Logistics Part 2

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