SWOT Analysis - Written Assignment

SWOT Analysis SWOT Analysis; It is the collection of information and perceptions to solve any external or internal factors that may affect the organization. SWOT is a framework in which managers get a clear view resulting from the company's internal analysis of the company's range of strengths and weaknesses as well as analysis of external o Opportunities (Jurevicius, 2021). SWOT Matrix is a structured planning method used to assess the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture (Shata, 2019). I will choose Apple in to talk about swot analysis , it is one of the largest value and development companies in the field of technology, so it owned a brand far ahead of its competitors where it revolutionized technology in the field of phones and became the largest valuable companies in the world, founded by Steve Jobs in 1977, Apple began selling software, manufacturing devices and marketing smartphones, And accessories, as well as other services such as digital content stores and AppleCare (Jurevicius ,2020). One of the company's most important strengths, (1) the introduction of innovative products: Apple has been and continues to take care of the provision of innovative products and always seeks to formulate better technology. (2) Leadership: Apple is the world's leading smartphone leader, the second largest company in the smartphone market. (3) Brand: In 2015, Apple's brand value was estimated at $1,183.9 billion. (4) Distribution Centers: Apple sells through retail stores and business partners in its more than 470 stores in 17 countries and to help customers and solve their problems with stores has made a genius Apple bar. (5) Technology and Design: Apple has maintained elegance in its designs and why not it has an owner. (6) Customizing margins: Apple allocates its own margins to be used for continuous development and research and to keep the brand in line with the technology revolution. Apple has a special pricing policy. (7) Consumer Focus: Apple produces what's in line with the customer and what's familiar to him, which is consistent with Steve Jobs, “on the off chance that you simply ask the customer what he needs, the time you give him something very similar, he will need something different"(Bhasin, 2019). Apple's most important weaknesses: (1) it has entered areas of incompetence: Apple is expanding into areas where it is inefficient in those areas as it has recently competed for Netflix and others in the field of videos. (2) High prices: Apple prices are always high compared to their competitors so they may appeal to rich customers with high incomes. (3) Lack of many ads: Apple only relies on popular retail stores and does not like excessive spending on funded ads. (4) Apple products also do not correspond to other devices of different brands (Business Strategy Hub, 2020). Most important of Apple's Opportunities: (1) Apple has the ability to grow while retaining customers by 92% due to quality and efficiency. (2) Apple has a large distribution network and is constantly expanding this alloy. (3) Apple is also characterized by its technological progress in its field of work continuously and sustainably. (Business Strategy Hub, 2020). Although, Apple has no threats, but some of the products face a threat from the rival product: (1) causing Apple's revenue slumped to the Krona virus outbreak as its dependence on China is largely in manufacturing as revenue ratios. (2) With the continued development of technology and the technological revolution, there are competing companies and other brands that enter strongly into competition. (3) Some lawsuits were filed against Apple after it was found that the practice of stifling the performance of the central processor in the iPhone using old batteries (Bhasin ,2019). Conclusion: This Analysis shows how to gain efficiency, as well as the report explained the strengths and weaknesses of the company, opportunities and risks for the company, while explaining how the company has changed over the years.