Case Study 6 Global Communication and Culture The W-Curve is a well traveled and normal pattern of stages that occurs when a person experiences a big life change or a change of culture.When we go through the process of adjustment, we change our behaviors and adapt psychologically in transition to another culture. Ellen and her family had experienced acculturation,which is their new sense of identity that they all developed in Perú. Their efforts, through deculturation, helped them to unlearn their own cultural customs and practices. Doing so successfully had increased the odds of them assimilating effectively. Ellen, Jerry, Teddy and Ashley all gave up their own culture to adopt another as they accepted both behaviors and their own underlying modes of thinking. Adjustment has been imperative for Ellen in particular to make the most of the time she had spent immersed in Perú. Returning back to America after Ellen’s time in Perú was difficult for her because she had to face return culture shock. She recognized the challenges of coming home as she had to process adjusting psychologically and behaviorally after being assimilated to Perú’s culture. The W-Curve Model had helped Ellen account for her return culture shock. Ellen had gone through a stage full of return culture shock and difficulties with cultural adjustment. Ellen found that she missed her way of life that she had established in Perú. As she returned to America, she developed an alienated approach to her native culture. She was first happy to return to her job, but found it to be dull and monotonous.

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