Sociological Research SOCI 1306
Secondary Data Analysis
In addition to doing original research, sociologists also analyse secondary data to further the
field's understanding. Secondary data are the results of other researchers' finished work or
information gathered by an agency or organisation, rather than personal study derived from
primary sources. Works by historians, economists, educators, and early sociologists are
among the genres that sociologists may read. Periodicals, newspapers, journals, and
organisational data from any historical era may be searched. Using the information that is
already accessible can improve a study's depth while also saving time and money.
Sociologists frequently offer novel interpretations of research results that differ from the
original goals or intentions of the authors. A researcher may, for instance, examine television
series, films, and situation comedies from the 1960s to learn about the ways in which women
were pushed to act and behave. In addition, a sociologist would use fresh analyses of
secondary data to examine how the introduction of television in the late 1950s and early
1960s affected alterations in attitudes and behaviour. It's conceivable that scholars studying
the introduction of cell phones, the Internet, or social media will carry out comparable
research in decades to come. The analysis of research conducted by many agencies is
another way that social scientists learn. Sociologists can obtain research findings published
by international organisations and government agencies such as the World Health
Organisation (WHO) and the U.S. Bureau of Labour Statistics. When researching the
consequences of a recession, a public statistic such as the foreclosure rate may be helpful. To
assess the resources available to various groups, statistics on school financing might be
contrasted with a racial demographic profile. Secondary data, such as old films or WHO
statistics, has the benefit of being nonreactive research, also known as unobtrusive research,
which means that it does not require direct subject interaction and will not change or impact
people's behaviours. Utilising already available data eliminates the need to enter a
population and the associated costs and hazards, in contrast to studies that call for direct
interaction with subjects. Utilising the data at hand is not without difficulties. Accessing
public records is not always simple. To locate them and obtain access to documents, a
researcher will have to put in some extra effort. Sociologists use content analysis, which uses
a methodical technique to collect and value information acquired from secondary data as it
relates to the subject at hand, to help direct the search through a wide library of resources
and prevent spending time reading unrelated sources. Furthermore, sometimes it is
impossible to confirm the veracity of the data that is currently available. For example, it is
simple to tally the number of intoxicated drivers that the police stop. However, what
percentage aren't? While the proportion of adolescent students who drop out of high school
may be found, it may be more difficult to ascertain the number of students who later return
to school or earn their GED. When data are not accessible in the specific format required or
do not examine the subject from the exact perspective the researcher is looking for, there is
another issue. For instance, the average salary that public school professors get is open
information. However, these numbers may not include information on the length of time it took for each professor to get to the pay range, their educational credentials, or their
teaching experience. When performing content analysis, it's critical to take into consideration
attitudes and prevalent cultural ideas that may have impacted the study, as well as the date
of publication of an existing source. For instance, attitudes and cultural conventions were
very different in the 1920s than they are now when Robert S. Lynd and Helen Merrell Lynd
conducted their research. Since then, attitudes on race, gender roles, education, and the
workforce have evolved dramatically. The study set intended to provide light on tiny
American villages at the period. It serves as an example of attitudes and ideals from the
1920s today.
Secondary Data Analysis
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