Research Methods The Effect Of Giving : Halal Labeling

RESEARCH METHODS THE EFFECT OF GIVING : HALAL LABELING, BRAND IMAGE 1. Methods Used This study uses a quantitative approach, which is the selection of a quantitative approach because in this study the research data is in the form of numbers and data analysis using statistics. This is in accordance with the definition of quantitative research explained by Sugiyono that quantitative research methods are research methods that use databases in the form of numeric or numbers and perform statistical analysis in their tests. 16 2. Operational Definition of Variables An operational definition explains a concept that makes a variable measurable through its dimensions, certain aspects, or attributes attached to a concept. 17 In this study, there are three independent variables, namely halal labeling, brand image and product quality, as well as one dependent variable, namely purchase intention and one intervening variable, namely the level of consumer confidence. The operational definitions of each variable are as follows: a. Halal Label b. c. d. e. The halal label is a logo composed of Arabic letters that form the word halal in a circle issued by the Directorate General of POM RI (General of Food and Drug Control of the Republic of Indonesia).10 Brand Image Brand image is the perception and belief held by consumers, as reflected in the associations formed in their memory. Brand image represents the overall perception of the product and is formed from information and past experiences with the product.6 Product Quality Product Quality is a set of characteristic features of goods and services that have the ability to meet needs which is an understanding of the combination of durability, reliability, accuracy, ease of maintenance and other attributes of a product.18 Purchase Intention Consumer buying interest is a consumer's desire to buy a product that comes from external factors of the product.10 Trust Level trust is the overall confidence of buyers in salespeople, brands, and companies to fulfill offers according to customer knowledge.19 3. Location and Time of Research This research was conducted in the JABODETABEK region (Jakarta, Bogor, Depok Tangerang, Bekasi). The research time is for 3 months starting from April to June 2018. 4. Population and Sample Population is all the characteristics that become the object of research, where these characteristics relate to all groups of people, events or objects that are the center of attention for researchers In accordance with the focus of the study, the population in this study were Redoxon vitamin consumers in the Jabodetabek area. 20 The sample is part of the population that is believed to represent the characteristics of the population as a whole. The sampling method in this study uses non-probability sampling with incidental techniques or sampling techniques based on chance, namely anyone who happens to meet the researcher by chance / incidentally can be used as a sample, if it is deemed that the person who happened to be met is suitable as a source. Because the most common structural equation modeling estimation procedure is maximum likelihood estimation (MLE). The minimum sample size recommended for stable MLE is 100 to 150, in order to provide a good basis for estimation. 21 Based on the characteristics of the basic measurement model and the complexity of the model of this study, Hair et.al. said that SEM models containing five methods or less, each with more than three items (observed variables), and with high item communality (0.6 or higher), can be estimated with samples as small as 100-150. Thus, the sample of this study was determined as many as 150 respondents.21 5. Research Instruments/Data Collection Techniques Based on how it is obtained, the data collection techniques in this study can be divided into two, namely primary data and secondary data. 17 1. Primary data is data that is collected by an individual / an organization directly through its object. Primary data is collected by distributing questionnaires, which is a questionnaire containing a series of questions distributed to respondents to get respondents' answers. 17 2. Secondary data is primary data that has been further processed and presented either by the primary data collector or by other parties. Secondary data in this study was obtained by studying reference books and a number of other literatures. 17