University:
University of Houston
Course:
BUSI 1301 | Business Principles
Academic year:

2022
Views:

436

Pages:

7
Author:

Emery Coleman

Motition Business Thesis / Product Statement “Motition, motivation through competition” Value Prop Use Motition to get motivated to exercise and lose weight. Our Customer The target customer is 18-24 years old and has a desire to work out but is shy. Discovery of Customer / Value Prop Hypothesis: Motition thinks that through competing with friends and other users that the users will be motivated to go to the gym or exercise. Experiments: Interviewed 40 individuals in person Results: Next slide Iterate: Target an older age range(28-34) and interview them to see if the data is consistent with the previous. Results (Yes; 2 F(18-24) 5(28-34) : 3 M(28-34))) Lessons Learned ● The target customer is not enthusiastic about using apps for exercise ● Older individuals use apps ● Sports are popular ● Losing weight is a big motivator