Content Calendar Answer Key Part 1

1. Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ✓ Three months. 2. All of the following are attributes of a content creation workflow EXCEPT: ✓ How much money it will cost to complete initiative 3. You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process? ✓ No, the editor should have tracked changes which would have shown you where they would apply recommended edits. 4. True or false? You should use a consistent naming system to store and easily identify hosted files. ✓ False 5. True or false? Your content creation framework should stay consistent over time ✓ False, as business goals and content change, so should your process to support them. 6. True or false? If you want to produce great content, then you need to hire an in-house content creator ✓ False 7. True or false? When possible, you should try and use extensive vocabulary in your writing. ✓ False, extensive vocabulary makes you appear less credible and confident. . 8. Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.” ✓ Passive 9. To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to? ✓ All of the above 10. When is the most effective time to boost content on social media? ✓ When it’s performing well 11. True or false? You should post the same message across all of your social channels. ✓ False, you should customize the message based on the platform. 12. Which network has the longest life for a piece of content? ✓ Pinterest 13. On which social network should you share content most frequently? ✓ Twitter 14. What does CRM stand for? ✓ Customer Relationship Management 15. Which KPI is most likely to be a vanity metric? ✓ Reach . 16. What is the purpose of the delight stage of the inbound methodology? ✓ All of the above 17. True or false? As buying behavior changes, the inbound philosophy will also evolve. ✓ False 18. Fill in the blanks: Tail winds are to ________ : as headwinds are to _________. ✓ Forces, friction. 19. What is the difference between a brand keyword and a non-brand keyword? ✓ A brand keyword includes a brand’s name, a non -brand keyword does not include a brand’s name. 20. What is one benefit of running search ads for brand keywords? ✓ They protect your traffic if a competitor bids on your brand keywords 21. Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words. ✓ Phrase 22. Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order. ✓ Broad . 23. If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use? ✓ A broad match modifier 24. Which of the following represents a phrase match keyword? ✓ “smart tv” 25. Which of the following represents a broad match keyword? ✓ wall art 26. Using tracking code, Google Analytics can report on data from which systems? ✓ Ans 27. True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar. ✓ False 28. From top to bottom, what should your search account structure hierarchy look like? ✓ Campaigns, ad groups, keywords 29. What is the benefit of including ad extensions in your search ads? ✓ All of the above 30. How many ad extensions should you include in your search ads? ✓ As many as many as make sense for your business 31. The inbound methodology is meant to support which business functions? ✓ All of the above 32. Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in? ✓ Engage 33. What are the three stages of the buyer’s journey? ✓ Awareness, Consideration, Decision 34. What does it mean to have an inbound approach to doing business? ✓ Your business focuses on empowering your prospects and customers, rather than forcing them to engage with you. 35. Fill in the blank: When planning the timing of content in a calendar, _______. ✓ remain flexible to account for changes 36. What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation? ✓ Decision 37. True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name. ✓ True 38. True or false? Website performance does not impact visibility on Facebook. ✓ False 39. Scenario: Your business is going through a website redesign. The goal of the redesign is to update the look and feel of the website to better represent the brand. Your manager recommends a custom font to help make the content stand out. How should you respond? ✓ “We should consider using a Google font because they’re accessible to all web browsers.” 40. How could this sentence be corrected to cut out fluffy words? “I really just want to go to the arcade to play games in order to have fun.” ✓ “I want to go to the arcade to play games and have fun.” 41. True or false? To help improve SEO, your URL should match the title of your blog post, word for word. ✓ False 42. Fill in the blank: The ideal blog post title is _ characters. ✓ 60 . 43. Which of the following is an example of a video in the engage stage? ✓ A promotional video featured on a landing page 44. Which of the following is an example of a video in the delight stage? ✓ A testimonial of one of your customers with relatable stories 45. Fill in the blank: Videos related to __________ moments address company milestones, new product or service features, or other company-related updates. ✓ Brand 46. Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works? ✓ “YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content.” 47. All of the following are key places your videos can appear on YouTube EXCEPT: ✓ On a sponsored page 48. Your manager tasks you with getting more of your web pages displayed in the featured snippet on a search engine results page. The best way to increase the number of your web pages that appear in featured snippets is by _? ✓ answering a question in the form of a detailed list 49. In order to include a link in a Story, Instagram requires business accounts to have ____ followers. ✓ 10,000 . 50. When auditing your social media content, what questions should you be looking to answer? Choose all that apply. ✓ Does your Facebook text content resonate with your audience? ✓ Are you posting Facebook content with videos? ✓ Are you posting Facebook content with images? 51. True or false? You shouldn’t join a competitor’s Facebook Group. Doing so would only help increase their visibility, making it harder for you to create and grow a Facebook Group for your business. ✓ False 52. Scenario: An exact-match keyword for one of your ads is “blue women’s t-shirts.” Which of the following search queries would generate this ad? Choose all that apply. ✓ Blue women’s t-shirts 53. Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply. ✓ Traveling in Boston ✓ Traveling in Boston during the Winter 54. True or false? If you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match. ✓ False 55. What are the two key actions to look at when optimizing each part of your email? ✓ The open and the click . 56. Fill in the blank: The ideal length of an email subject line is _____ characters. ✓ 41–50 57. ___________ characters is the average character length that will appear on a mobile device for your email. ✓ 41-50 58. To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply. ✓ Add the contact’s first name ✓ Mention their interests ✓ Mention an action the contact has taken with their company 59. Which of the following is NOT an example of paid media? ✓ Guest blog posts 60. During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply. ✓ Case studies ✓ Testimonials . Building a Content Creation Framework 1. Fill in the blank: A content creation framework should be __________. ✓ All of the above 2. Why is a naming system useful in content creation? ✓ It’s an easy way to organize content. 3. True or false? Have your content reviewers make edits directly to your content as opposed to tracking changes because it makes the editing process quicker and more efficient. ✓ False How to Find the SEO Strategy that Fits Your Business 1. Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play? ✓ Ranking Improving Website Performance 1. What is minification? ✓ The process of reducing unnecessary comments and spacing in the source code. 2. Which of the following is a best practice for optimizing the elements on your web page to reduce the page size? ✓ All of the above. 3. Which of the following is a benefit of using image sprites? ✓ A and B