Content Calendar Answer Key Part 2

Creating Quality Blog Content Your Audience Loves to Read and Share 1. True or false? You should bold all variations of the keyword you’re trying to rank for on your blog post, as this helps the reader understand what’s most important on the page. ✓ False 2. What is whitespace? ✓ The empty space on the page 3. What is the head term in the title “Official guide to creating a mobile marketing strategy in 2019”? ✓ Mobile marketing 4. You read through a blog post from a co-worker that’s about two different topics. Is this good or bad? ✓ Bad — pick just one topic per post to make it clear for readers and search engines. 5. Which of the following are areas to include CTAs on a blog post? ✓ All of the above 6. When do effective writers write the introduction and conclusion for their blog posts? ✓ They write both the introduction and conclusion after they’ve written the piece. 7. Fill in the blank: The following sentence is an example of ____________ voice. “Your father did the grocery shopping.” ✓ Active 8. How can you make your writing more conversational? ✓ Use contractions. . How to Create a Successful Video Marketing Strategy 1. How can you best lead your audience through their buyer’s journey? ✓ Include a call-to-action. 2. True or false? Including a video at the top of a website page increases bounce rate. ✓ False 3. All of the following are examples of video in the delight stage of the inbound methodology EXCEPT: ✓ Landing page promotional videos. 4. All of the following are examples of videos in the engage stage of the inbound methodology EXCEPT: ✓ An onboarding video. 5. All of the following are examples of videos in the attract stage of the inbound methodology EXCEPT: ✓ Product demos sent via email. Developing a Social Media Strategy 1. Why is social media an important part of inbound marketing? ✓ Social media is a one-to-one medium you can use to market in a direct, human way. 2. When you dig deeper into the development of your buyer persona, what type of information do you want to consider? ✓ Psychographics 1. Why should you start planning the structure of your team by looking at business goals? ✓ To help you determine what channels and content you’ll need and the staffing to make it happen. . 2. Which of the following steps is NOT one you need to think about when planning how to structure your social team? ✓ Gather industry data to support your goal. 1. True or false? You should develop your social media budget before you create your social media plan. ✓ False 2. What did Simon Sinek recommend you do to get people to buy in to your products or ideas? ✓ Explain to the customer why they need what you’re selling. Introduction to Paid Search Advertising 1. Running search ads for your brand keywords will help you: ✓ Protect your brand from your competition’s ads 2. Fill in the blank: A keyword set to ______ displays your ad when the search term contains any or some combination or variations of the words in your keyword, in any order. ✓ broad match 3. Which of the following search advertising best practices will help you create an engaging ad experience? ✓ Align your landing page to the copy of your ad. Creating a High-Performing Email 1. There are two main themes when creating high performing emails. One of these is selecting the right goal for your email. What is the second? ✓ Optimizing each part of your email to drive the conversions toward that goal. . HubSpot Digital Marketing Certification Final Exam 1. True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant. ✓ False 2. All of the following are attributes of a content creation workflow EXCEPT: ✓ How much money it will cost to complete initiative 3. True or false? You should use a consistent naming system to store and easily identify hosted files. ✓ False 4. True or false? Your content creation framework should stay consistent over time. ✓ False, as business goals and content change, so should your process to support them. 5. True or false? If you want to produce great content, then you need to hire an in-house content creator. ✓ True 6. True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece. ✓ False, writing an introduction first will help align the rest of the article. 7. Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.” ✓ Active 8. True or false? Never use acronyms in your writing. ✓ False, use acronyms sparingly. . 9. When is the most effective time to boost content on social media? ✓ When it’s performing well 10. Which network has the longest life for a piece of content? ✓ Pinterest 11. On which social network should you share content most frequently? ✓ Pinterest 12. What does CRM stand for? ✓ Customer Relationship Management 13. Which KPI is most likely to be a vanity metric? ✓ Reach 14. There are three key components to sending the right email. Two of them are the right email and the right time. What is the third? ✓ The right person 15. What is the purpose of the delight stage of the inbound methodology? ✓ All of the above 16. True or false? As buying behavior changes, the inbound philosophy will also evolve. ✓ False 17. Fill in the blanks: Tail winds are to ________ : as headwinds are to _________. ✓ Forces, friction. 18. Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words. ✓ phrase . 19. Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order. ✓ Broad 20. If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use? ✓ A broad match modifier 21. Which of the following represents a broad match keyword? ✓ wall art 22. What symbol would you use to add a negative keyword? ✓ – 23. True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar. ✓ False 24. From top to bottom, what should your search account structure hierarchy look like? ✓ Campaigns, ad groups, keywords 25. What is the benefit of including ad extensions in your search ads? ✓ All of the above 26. Fill in the blank: When planning the timing of content in a calendar, _______. ✓ remain flexible to account for changes 27. What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation? ✓ Decision . 28. True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name. ✓ True 29. Fill in the blank: Once a search engine bot discovers your web page, it _______. ✓ decides how relevant it is to certain search queries by indexing it based on signals like keywords used within it 30. Fill in the blank: Measuring your website’s authority comes down to assessing the volume and quality of the ✓ backlinks you have to your website 31. All of the following impact a website’s ability to rank on a search engine results page EXCEPT: ✓ Meta description 32. Which of the following is the best practice for optimizing the elements on a web page to reduce page size? ✓ A and B 33. Scenario: Your business is going through a website redesign. The goal of the redesign is to update the look and feel of the website to better represent the brand. Your manager recommends a custom font to help make the content stand out. How should you respond? ✓ “We should consider using a Google font because they’re accessible to all web browsers.” 34. How could this sentence be corrected to cut out fluffy words? “I really just want to go to the arcade to play games in order to have fun.” ✓ “I want to go to the arcade to play games and have fun.” . 35. True or false? To help improve SEO, your URL should match the title of your blog post, word for word. ✓ False 36. Fill in the blank: The ideal blog post title is _____ characters. ✓ 60 37. Which of the following is an example of a video in the attract stage? ✓ A social video that shows off your brand’s personality 38. Which of the following is an example of a video in the engage stage? ✓ A testimonial of one of your customers with relatable stories 39. Which of the following is an example of a video in the delight stage? ✓ A testimonial of one of your customers with relatable stories 40. Fill in the blank: Videos related to __________ moments address company milestones, new product or service features, or other company-related updates. ✓ Brand 41. Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works? ✓ “YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content.” 42. All of the following are key places your videos can appear on YouTube EXCEPT: ✓ On a sponsored page . 43. Your manager tasks you with getting more of your web pages displayed in the featured snippet on a search engine results page. The best way to increase the number of your web pages that appear in featured snippets is by _______? ✓ answering a question in the form of a detailed list 44. Fill in the blank: ________ refers to how well a document matches a search query. ✓ Relevance 45. Which of these KPIs demonstrate social media ROI? Choose all that apply. ✓ Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase. ✓ Lead conversions from social media campaigns. This may vary from company to company but could include email signups, downloads of materials like an ebook, or activations of trial software. 46. True or false? The holistic social media team model is common in growing companies. In this model, one team coordinates the approach to managing each social media account in partnership with other groups within the organization. ✓ False 47. True or false? When getting started with a business Instagram account, consider purchasing at least 1,000 followers to make your brand look more credible and acquire followers at a faster rate. ✓ False 48. True or false? Adding a string of meaningless numbers to your Instagram username could appear spammy. ✓ True . 49. Fill in the blank: When performing a social media content audit, begin by looking at all of the content you’ve posted in the last _________. ✓ 90 days 50. True or false? You shouldn’t join a competitor’s Facebook Group. Doing so would only help increase their visibility, making it harder for you to create and grow a Facebook Group for your business. ✓ False 51. True or false? You can have more than one key result per objective. ✓ True 52. What’s an example of a measurable key result? Choose all that apply. ✓ Grow net new contact rate from 5.6% to 9% by the end of Q4 ✓ Improve the time on page above 3 minutes for all product-specific pages by the end of the month 53. Scenario: An exact-match keyword for one of your ads is “blue women’s t-shirts.” Which of the following search queries would generate this ad? Choose all that apply. ✓ Blue women’s t-shirts 54. True or false? To deliver an ad only to people searching for dress shoes for men, you could modify your broad match keyword to “+men’s dress shoes.” ✓ True 55. Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to? ✓ Setting a goal 56. Fill in the blank: The ideal length of an email subject line is _____ characters. ✓ 41–50 . 57. ___________ characters is the average character length that will appear on a mobile device for your email. ✓ 41-50 58. Which of the following is NOT an example of paid media? ✓ Guest blog posts 59. True or false: You should include either budget information or a time estimate in your content creation plan. ✓ True 60. During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply. ✓ True ✓ Testimonials .